Google Ad Sales Flourish Over Small Exchanges Post-GDPR

Since the European Union’s new GDPR privacy law took effect, Google is prospering; the company has gotten individuals to sign off on targeted advertising at much higher rates than other online ad services. Because of that, Google’s DoubleClick Bid Manager (DBM), a tool ad buyers use to purchase targeted online ads, is now directing more ads to its own marketplace rather than smaller ad exchanges because Google says it can’t verify that smaller firms have gotten consent of individuals who will see the ads. Continue reading Google Ad Sales Flourish Over Small Exchanges Post-GDPR

YouTube Creates New Ad Category to Reach Light TV Viewers

YouTube is luring advertisers away from TV, stating that connected TVs are the fastest growing category, with an audience of cord cutters and so-called light TV viewers. Its own YouTube TV, launched last year as a skinny bundle paid TV service, is now being viewed not just on mobile screens but on TV screens. In fact although half of all YouTube videos are watched on mobile devices, 150 million hours daily are watched on TVs, a 50 percent jump in the last six months. YouTube TV now reaches 85 percent of U.S. TV households. Continue reading YouTube Creates New Ad Category to Reach Light TV Viewers

Google Responds to Fake Traffic, Issues Advertiser Refunds

Hundreds of advertisers and agencies that bought ads using Google’s DoubleClick Bid Manager are getting a portion of the money spent refunded, since Google determined that some of those ads ran on websites with fake traffic, otherwise known as ad fraud. Most of the ads were bought during Q2 this year. Not all advertisers are satisfied with the refunds, however, since they account for only a small portion of the costs. Specifically, Google’s “platform fee” ranges from 7 percent to 10 percent of the total purchase. Continue reading Google Responds to Fake Traffic, Issues Advertiser Refunds