ETC and Partners to Pilot Test Virtual Production Capabilities

The Entertainment Technology Center at USC has selected filmmakers Hannah Bang, Margo Sawaya and Sabina Vajrača to receive the 2020 Innovative Technology Award for their virtual production-based project, “The Ripple Effect.” The trio developed the futuristic live-action project with the aim of testing the limits of virtual production. “With Unreal Engine, we can minimize on set crew and provide better controls for talent and staff,” explained executive producer Erik Weaver. “We want to get people back to work while keeping cast and crews safe.” Continue reading ETC and Partners to Pilot Test Virtual Production Capabilities

Spencer Stephens Honored With ETC Tech Leadership Award

The Entertainment Technology Center at the University of Southern California held its 2017 Studio Technology Leaders Dinner at NeueHouse in Hollywood. Sponsored by Western Digital, HGST and Equinix, the event honored former Sony Pictures CTO Spencer Stephens with the Bob Lambert Technology Leadership Award. The evening featured a panel of studio execs discussing new directions in film production, and a screening of “Wonder Buffalo,” the third R&D short produced under the auspices of ETC@USC’s Project Cloud to explore and test next-generation production processes.  Continue reading Spencer Stephens Honored With ETC Tech Leadership Award

TV Ratings Companies Help Marketers Find Engaged Viewers

As Americans change their viewing habits, watching content on TVs, laptops, smartphones and a dozen other devices, TV networks and marketers among others want more information. TVision is one such company that’s answered the call. With a Microsoft Kinect device on top of a receiver, TVision can track the movement of participants’ eyes in relationship to the TV, recording tiny shifts for everyone in the room. TVision then matches viewing patterns with shows and commercials via technology that “listens” to the TV broadcast. Continue reading TV Ratings Companies Help Marketers Find Engaged Viewers

Sony PlayStation Vue Debuts OTT Tiers, Skinny to Full Bundles

Sony’s PlayStation Vue, which recently added ESPN, is offering OTT service throughout the U.S., although most markets still won’t get live local TV programs. The national OTT offering competes head-on with Dish Networks’s Sling TV, priced at $20+ per month, and AT&T’s DirecTV pay-TV packages, slated to launch in Q4 2016. PlayStation Vue’s Slim packages, which start at $30 per month and are on offer in 203 U.S. markets, provide on-demand access to ABC, NBC and Fox primetime content, with CBS on board later in some markets. Continue reading Sony PlayStation Vue Debuts OTT Tiers, Skinny to Full Bundles

Disney/ABC Group Strikes Expanded Content Deal with Yahoo

Disney/ABC Television Group and Yahoo have announced a partnership extension that will integrate each other’s content across various properties. Clips from popular ABC series (including “Scandal,” “Jimmy Kimmel Live” and “Dancing with the Stars”) will be accessible via Yahoo Screen and Yahoo TV, while different segments of “Good Morning America” will feature content from Yahoo’s digital magazines and properties such as Flickr and Tumblr. ABC News and Yahoo News plan to “deepen their collaboration on major news events.” Continue reading Disney/ABC Group Strikes Expanded Content Deal with Yahoo