Twitter net income dropped 20 percent in Q4, but the company posted revenue gains for both the quarter and the year, up 22 percent to $1.57 billion for the three months ending December 31, and 37 percent for the year, which closed at just over $5 billion. Net income was $182 million in Q4, versus $222 million in 2020, due to increased costs in areas such as hiring and marketing. Twitter announced a $4 billion stock buyback and said it would maintain its aggressive Q4 2023 goal of 315 million monetizable Daily Active Users (mDAUs). Continue reading Twitter Revenue Tops $5 Billion in 2021, Up 22 Percent in Q4

Google’s YouTube earned $6.01 billion in advertising revenue in Q1, a 49 percent growth from the $4 billion a year ago. In Q4, YouTube’s growth rate was 46 percent. But, more notably, its current growth rate is almost twice that of Netflix’s, which reported a 24 percent revenue bump in Q1 and anticipates 19 percent growth in Q2. Market data provider Refinitiv reported that, should the trajectory continue, YouTube is on track to take in between $29 billion and $30 billion in revenue in 2021, compared to Netflix’s expected $29.7 billion. Continue reading YouTube Revenue Could Surpass Netflix Numbers This Year

YouTube has debuted ads that allow marketers to create a ‘Shop Now’ section below their ads so that users can browse and purchase products, listed with prices. Advertisers can put these interactive ads in areas that get high traffic, such as home pages. YouTube director of product management Nicky Rettke reported that, “70 percent of people say they bought a brand as a result of seeing it on our platform.” YouTube tested the Shop Now format with clothing brand Aerie, which saw a 25 percent higher return on its ad spend. Continue reading YouTube Unveils ‘Shop Now’ and ‘Video Action Campaigns’

In Q1 2020, YouTube reported $4.04 billion in ad revenue, up 33 percent from 2019. Last year, YouTube earned $15.15 billion in ad revenue, up 36 percent. Its parent company Alphabet — which first broke out numbers for YouTube in Q4 2019 — generated $41.16 billion in revenue, a 13 percent year-over-year growth, with an adjusted net income of $6.84 billion or $9.87 per share. Those figures exceeded analyst expectations for revenue of $40.38 billion, but missed its EPS of $10.33; shares rose 8+ percent in after-hours trading. Continue reading Alphabet and YouTube Ad Revenue Is Impacted by Pandemic

President Donald Trump’s frequent use of Twitter has increased that platform’s visibility. That is potentially drawing in new “passive, non-tweeting” users, which may, in turn, result in more much-needed advertising revenue. But even as usage increases, the company still struggles to burnish its financial profile. To improve its fortunes, Twitter says it plans to tweak its advertising strategies, focus more on video and expand its data licensing business, by which companies pay to mine billions of daily tweets. Continue reading Twitter Reveals Plans to Attract More Users, Draw Ad Revenue