Chinese Tech Giant Tencent Buys 12 Percent Stake in Snap

Less than one day after Snap Inc. posted disappointing quarterly results and its stock subsequently plunged, the company revealed that Chinese Internet titan Tencent Holdings recently purchased a 12 percent stake in Snap. Chinese tech companies such as Tencent, Alibaba Group and Baidu have been investing in U.S. firms. According to Morningstar analyst Ali Mogharabi, Snap’s main problems include declining user growth and competition from the more established Instagram. Disappointing ad revenue is reportedly also disappointing investors. Continue reading Chinese Tech Giant Tencent Buys 12 Percent Stake in Snap

Viewer Engagement Increasing for Longer Facebook Videos

For years, Facebook counted any video auto-play that lasted three seconds or longer as a view, which resulted in many publishers producing very short clips. Last year, the social media platform tweaked its News Feed algorithm to favor longer videos, and, with the debut of mid-roll ads, publishers had incentive to post clips longer than 90 seconds. Social video publishing specialist Wochit has collected data from over 200 publishers, including CBS, NBC News and USA Today that proves Facebook’s strategy is working. Continue reading Viewer Engagement Increasing for Longer Facebook Videos

Nielsen Expands Marketing Cloud With Gracenote’s TV Data

Nielsen is introducing “smart TV viewership data from Gracenote,” reports TechCrunch, so that “advertisers using the Nielsen Marketing Cloud will be able to take advantage of detailed, real-time information about who was watching what.” Nielsen exec Kelly Abcarian said the goal is to deliver “person-level television data” to digital marketing and “bring the scale to a whole new level.” This will enable advertisers to target consumers who watched a TV spot by following up with a direct response mobile ad. Nielsen has expanded its ad targeting and digital ad business efforts with the purchase of eXelate in 2015 and Gracenote earlier this year. Gracenote’s Video Automatic Content Recognition tech can be found in 27 million smart TVs today. Continue reading Nielsen Expands Marketing Cloud With Gracenote’s TV Data

YouTube Viewing via Connected TVs Up 70 Percent This Year

During Google’s Q3 earnings call yesterday, CEO Sundar Pichai revealed that YouTube is experiencing more than 100 million hours of watch time via living room devices daily, which represents a 70 percent jump in the last year and about 10 percent of total YouTube watch time. Earlier this year, Google announced more than 1 billion hours of watch time for YouTube across all devices, but this is the first time that smart TVs and living room devices were specified. More than half of YouTube’s viewing now takes place on mobile devices. Alphabet and Google CFO Ruth Porat noted that YouTube has an impressive 90 percent ad viewability rate. Continue reading YouTube Viewing via Connected TVs Up 70 Percent This Year

Google Takes a Major Step in TV Ad Delivery With CBS Deal

In pursuit of a piece of the $72 billion U.S. TV advertising market, Google has its first big win in getting TV and video companies to embrace its video ad tech software. The company inked a partnership with CBS to provide the technology to deliver ads for its latest original “Star Trek: Discovery” series, the main attraction for CBS All Access, its new streaming subscription service. The new deal is a hoped-for win-win for both Google and CBS, and a challenge to other ad tech systems. Google also debuted an ad buying software tool last spring. Continue reading Google Takes a Major Step in TV Ad Delivery With CBS Deal

Investigations Into Social Media Accounts With Ties to Russia

Four Russian-linked Facebook accounts that bought ads during the U.S. election period were active, posting divisive messages, as late as this past August. “Secured Borders,” “Blacktivist,” “Heart of Texas” and “Being Patriotic” collectively had almost one million followers, before Facebook removed them for misrepresenting their identities. On “Secured Borders,” which had 133,000 followers, messages included those calling for the killing of Muslims and dubbing illegal immigrants “rapists, murderers and child molesters.” Google, Facebook and Twitter are expected to testify before Congress about Russian ties to ad buying, search manipulation and fake news. Continue reading Investigations Into Social Media Accounts With Ties to Russia

Google Will Let Publishers Decide the Number of Free Clicks

Google is developing new tools for publishers and will end the “first click free” policy to help them boost subscriptions. The Wall Street Journal, The New York Times and The Financial Times keep their online articles behind a paywall, but savvy readers get around that by googling a headline or search terms, and then clicking for free access. Google’s new program, “flexible sampling,” allows publishers to determine how many free clicks they want to provide. The “first click free” policy required them to provide three free articles per day. Continue reading Google Will Let Publishers Decide the Number of Free Clicks

Brands, Marketers Find Success With Snapchat’s Snapcodes

Users have caught on to Snapchat’s Snapcodes, the company’s version of QR codes, scanning over 8 million codes a day. Marketers like how Snapcodes connect traditional and digital advertising and provides data. Even though Snapcodes add production costs and uncertainty about results, Gatorade, Wendy’s and Evian are among an increasing number of brands using Snapcodes which, placed on products and ads, makes it easy for users to use their mobile phones to unlock custom branded filters, lenses, websites and games. Continue reading Brands, Marketers Find Success With Snapchat’s Snapcodes

Zuckerberg’s $1 Billion Bet on Making Facebook ‘Video-First’

Facebook reportedly will spend up to $1 billion on original content through 2018, an investment aimed to fulfill chief executive Mark Zuckerberg’s goal to make the platform “video first.” In doing so, Facebook faces stiff competition from broadcasters such as HBO, Amazon and Netflix, all of which are focused on creating premium video content to capture advertising. Zuckerberg has been opposed to paying for content, but now has said he will do so, although he believes most creators will earn via a revenue-sharing model. Continue reading Zuckerberg’s $1 Billion Bet on Making Facebook ‘Video-First’

OpenSlate Helps Firms Run Ads With Safe YouTube Videos

Numerous brands suspended ad spending on YouTube after they discovered some of their ads were appearing alongside videos featuring objectionable content. Video analytics firm OpenSlate is now offering an auditing service to address the issue. Ad companies such as Horizon Media, Magna Global, Omnicom Media Group and Publicis Media are using the service, hoping “to reassure marketers that their ads on YouTube are appearing alongside content that’s safe for their brands,” reports The Wall Street Journal. OpenSlate also provides “a deep analysis to ensure clients are getting what they pay for when they buy ads on YouTube, such as reaching the right target audience.” Continue reading OpenSlate Helps Firms Run Ads With Safe YouTube Videos

Fox Plans Six-Second Ad Format for Digital Platforms and TV

Fox Networks Group plans to introduce a six-second, unskippable ad format for digital and on-demand platforms by October. The new format, similar to an approach adopted by YouTube, could eventually be offered to traditional TV advertisers, following its testing phase. “TV ads are typically longer than 15 seconds, but as viewing shifts online, where people are skipping or blocking ads, advertisers and media companies have experimented with new ad formats and strategies,” reports The Wall Street Journal. Fox’s new format could be ideal as pre-roll ads before long-form episodes and premium sports content. Continue reading Fox Plans Six-Second Ad Format for Digital Platforms and TV

Ransomware: Hackers Extort $1 Million From One Company

In the largest ransomware payout to date, South Korean web provider Nayana has agreed to pay $1 million to hackers who originally demanded 550 Bitcoins, about $1.62 million. Following negotiations, Nayana has agreed to pay $1 million in three installments. The ransomware, identified as Erebus by cybersecurity firm Trend Micro, impacted 153 Linux servers and more than 3,400 websites hosted by Nayana. “This is the single largest-known payout for a ransomware attack, and it was an attack on one company,” reports CNET. “For comparison, the WannaCry ransomware attacked 200,000 computers across 150 countries, and has only pooled $127,142 in Bitcoins since it surfaced.” Continue reading Ransomware: Hackers Extort $1 Million From One Company

Amazon and Pinterest Challenge Google in Search Advertising

For years, Google dominated the search advertising market because two-thirds of all Internet searches are performed on the site. Now, Amazon is entering into the mix with new ad products that are competitively priced and bring consumers directly to the Amazon product pages. Pinterest also launched search ads last month that rely more heavily on images than Google’s text-based search ads. Advertisers believe players like Amazon and Pinterest could add much needed innovation. Both companies are trying to chip away at Google’s hold on the $37 billion market. Continue reading Amazon and Pinterest Challenge Google in Search Advertising

Verizon to Pay $350 Million Less for Yahoo Internet Businesses

Verizon and Yahoo announced yesterday plans to move forward with the sale of Yahoo’s core Internet businesses. In the wake of major data breaches at Yahoo, the purchase price has been lowered by $350 million for a new deal valued at $4.48 billion. The companies plan to split future costs related to the data breaches. “The revised agreement,” notes The New York Times, “paves the way for the deal to proceed to a shareholder vote as early as April, although securities regulators are still assessing how Yahoo disclosed information about the breaches to investors.” Verizon is looking to compete with Facebook and Google in digital advertising and, according to The Wall Street Journal, plans to fold Yahoo’s ad tech and websites “into AOL, which Verizon acquired in 2015.” Continue reading Verizon to Pay $350 Million Less for Yahoo Internet Businesses

YouTube to Phase Out its Unskippable 30-Second Ads by 2018

Google-owned YouTube announced on Friday that it plans to phase out its 30-second, unskippable pre-roll ads by 2018. Many users reportedly find the format obtrusive, so YouTube is killing the 30-second ads but keeping 20-second clips that cannot be skipped, and its six-second bumper ad format. YouTube will also continue to offer its TrueView skippable ads, which do not come with time limits and only cost advertisers when the viewer opts not to skip them. The move is in response to the growing popularity of mobile video. “More than 50 percent of YouTube’s video views now come from mobile devices,” reports Variety. Continue reading YouTube to Phase Out its Unskippable 30-Second Ads by 2018

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