Deloitte: More Millennials Subscribe to Games Than Pay TV

According to Deloitte’s 13th annual digital media trends survey, more millennials in the U.S. currently subscribe to a game service than to a traditional pay TV service. Approximately 53 percent of those born 1983-1996 pay for gaming services, while 51 percent from the same age group pay for television. Last year, Deloitte found that 44 percent of U.S. millennials had paid subscriptions for video games and 52 percent for television. Results of the latest survey were revealed as new game services from the likes of Apple, Google, Microsoft, Ubisoft and others have recently debuted or are planned to launch soon. Continue reading Deloitte: More Millennials Subscribe to Games Than Pay TV

Netflix Ups Its Monthly Subscription Prices For U.S. Viewers

Netflix is raising its subscription fees for all U.S. plans in May this year. The price hike, announced in January, was immediately applied to new customers and is being introduced to existing customers based on their billing cycle. The new price for its Standard plan, which offers two HD streams, will be boosted from $10.99 to $12.99, and the Premium plan, which includes up to four Ultra HD streams, will be raised from $13.99 to $15.99. The Basic plan for one non-HD stream is being increased for the first time, from $7.99 to $8.99. Continue reading Netflix Ups Its Monthly Subscription Prices For U.S. Viewers

Consumers Frustrated by the Number of Streaming Options

The massive growth of streaming entertainment options may present a downside. According to Deloitte’s latest annual Digital Media Trends survey, 47 percent of U.S. consumers indicate they are becoming frustrated with the increasing number of subscriptions and services required to access the media content they want. In addition, 57 percent say they are also frustrated when their favorite movies and TV shows are no longer available due to the expiration of licensing agreements. There are more than 300 over-the-top options for video in the U.S. today, a number continuing to rise. Continue reading Consumers Frustrated by the Number of Streaming Options

France Slated to Impose Tax on Digital Companies’ Revenue

The French government introduced a three percent tax on the revenue of technology companies such as Google and Amazon that offer e-commerce or targeted advertising in France. Experts estimate that the tax could reap “billions of dollars” from Silicon Valley companies. The tax is also likely to come up as a topic of conversation in U.S. and European talks, convened by the Organization for Economic Cooperation and Development (OECD), about corporate taxes in the digital age. Europe is pushing to tax Silicon Valley companies on profits made there. Continue reading France Slated to Impose Tax on Digital Companies’ Revenue

Gartner Report Shows Dramatic Growth in Enterprise AI Use

Gartner just released its 2019 CIO Survey of 3,000+ executives in 89 countries, which found that implementation of artificial intelligence grew 270 percent in the past four years. In 2018, use of AI grew 37 percent, up from 10 percent in 2015. The company estimates that the AI market will be valued at $6.14 billion by 2022. Gartner distinguished research vice president Chris Howard noted that we are still “far from general AI that can wholly take over complex tasks,” but that we have entered the “augmented intelligence” era. Continue reading Gartner Report Shows Dramatic Growth in Enterprise AI Use

CES Session: Predicting the Future of Mobility & Connectivity

In a session on the future of mobility/transportation, speakers from several companies described the tipping point of the impact of technologies such as augmented reality, virtual reality and artificial intelligence. Deloitte’s Allan Cook spoke about how AR/VR can be used to appeal to a younger generation loathe to enter a car dealership. “The AR/VR glasses are here now and they’re affordable,” he said. “It really helps your customers visualize what they’re seeing and give them an immersive experience.” Continue reading CES Session: Predicting the Future of Mobility & Connectivity

Walmart in Talks to Buy Into Indian E-Commerce Site Flipkart

Walmart is negotiating to acquire a majority stake in Flipkart, India’s leading e-retailer; sources say the deal could “be announced soon” although “exact terms are not yet final and the talks are fluid.” Flipkart would be valued at $20 billion, according to two of the sources, and Walmart hopes to purchase at least a 60 percent stake in the company. Although buying a majority stake in Flipkart would open up a vast new market for Walmart, which is in heated competition with Amazon, some analysts say the move is risky. Continue reading Walmart in Talks to Buy Into Indian E-Commerce Site Flipkart

Americans Now Spend $2 Billion Monthly on Streaming Video

According to Deloitte’s 2018 Digital Media Trends Survey, U.S. consumers are now spending about $2 billion per month to watch their favorite TV shows and movies via streaming video services such as Netflix, Amazon and Hulu. The survey notes that 55 percent of U.S. households subscribe to at least one such service — a significant increase from 2009, when it was just 10 percent — and the average customer pays for three. Conversely, the survey found that pay-TV subscriptions like cable and satellite are down to 63 percent from 74 percent in 2016.

Continue reading Americans Now Spend $2 Billion Monthly on Streaming Video

Deloitte Predicts 2018 Trends in AR, eSports, Phones and TV

In its 17th annual Technology, Media & Telecommunications Report, Deloitte released nine predictions regarding trends for the tech industry in 2018, covering everything from ad blocking and augmented reality to livestreaming programming. Deloitte vice president Paul Sallomi reports that, “we have reached the tipping point where adoption of machine learning in the enterprise is poised to accelerate, and will drive improved business operations, better decision making and provide enhanced or entirely new products and services.” Continue reading Deloitte Predicts 2018 Trends in AR, eSports, Phones and TV

Best Buy Bets Big on Virtual Reality with First Mainstream Test

Best Buy is going all out to promote sales of the Oculus Rift and Sony PlayStation VR, with what’s regarded as the first mainstream test of VR products. The Oculus Rift demonstrations, which began their rollout in May, will be in 500 stores in time for the holiday season, with an added 200 demonstrations for PlayStation VR starting in October. The genesis of the push to VR began with chief executive Hubert Joly, who had a “mind-boggling” VR experience with a man-eating shark. He’s betting the U.S. public will be equally smitten. Continue reading Best Buy Bets Big on Virtual Reality with First Mainstream Test

Online Retailers Follow Amazon Prime’s Lead in Fast Delivery

Online shoppers are now expecting their purchases to be delivered faster and cheaper, and online retailers are scrambling to meet the delivery demands of today’s consumers. According to a Deloitte survey, only 18 percent consider the standard five- to seven-day shipping “fast,” while more than 90 percent consider same-day to two-day delivery “fast.” Many shoppers aren’t willing to pay more for fast delivery either. Amazon Prime’s two-day shipping service set a new standard for retailers. Continue reading Online Retailers Follow Amazon Prime’s Lead in Fast Delivery

Picking Up Online Orders at Stores a Hassle for Customers

The “click-and-collect” method of shopping is not as easy as it sounds. This type of shopping allows customers to place orders online and pick up their purchases at a physical store just a few hours later. However, one study found that 60 percent of these orders were not completed correctly on Cyber Monday. Some stores made customers wait for more than an hour, gave customers the wrong item, or simply had to cancel orders because the store ran out of stock. Continue reading Picking Up Online Orders at Stores a Hassle for Customers

CES: Mobility, Connection and Intelligence Drive Automotive

Nowhere at CES does more applied innovation come together than in the North Hall automotive exhibits. That is not something that could have been said just a few years ago when the hall was more about sound systems and aftermarket gizmos. The car is now a rolling precursor of the connected/IoT future, redefined mobility, and even the development of smart cities. GM and VW keynotes will showcase new electric cars and two companies, Faraday Future and Rinspeed, promise dazzling concepts, including one with a drone landing pad.

Continue reading CES: Mobility, Connection and Intelligence Drive Automotive

Google Claims Data and Larger Phones Will Boost Mobile Ads

Some marketers believe fewer customers complete purchases on their small-screen smartphones, but Google says its data on mobile advertising shows otherwise. According to Google’s store-measurement data, one-third of mobile ads for Target led to a customer visit to a Target store during the 2014 holiday season. The rising popularity of larger smartphones, like the Nexus 6, and tablets also helps mobile sales because the screens are bigger and therefore the sites are easier to use. Continue reading Google Claims Data and Larger Phones Will Boost Mobile Ads

Study Indicates Streaming Video is More Popular Than Live TV

The Interactive Advertising Bureau recently found that one-third of Americans now own connected TV sets, while one-third of those consumers stream video to their TVs daily. According to new survey findings from consulting firm Deloitte, video streaming services such as Netflix, Hulu and Amazon have now surpassed live programming as the viewing method of choice for many consumers. The survey determined that 56 percent stream movies and 53 percent stream TV shows, while 45 percent still prefer watching live broadcasts. Continue reading Study Indicates Streaming Video is More Popular Than Live TV

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