Deloitte Insights’ recent Digital Media Trends survey revealed that 71 percent of consumers are not comfortable about attending a movie in the theater in the next month and just over 50 percent said they wouldn’t go to a theater in the next six months. The survey revealed that a mere 18 percent of U.S. consumers have gone to see a movie in a theater since the COVID-19 pandemic began. Deloitte concluded that, when the pandemic is over, “it is unclear what role movie theaters will play in consumer entertainment.” Continue reading Survey Suggests Movie Theaters Will Struggle in Near Future

CES 2019 keynotes will reflect the priorities of industry leaders and the Consumer Technology Association (CTA) with corporate presentations by IBM, LG, Verizon, AMD, a keynote policy talk and panel featuring Secretary of Transportation Elaine Choa and president and CEO of the National Safety Council Deborah Hersman, and a mobile and marketing focused keynote panel with AT&T, Adobe, National Geographic and Magic Leap. Topics range from artificial intelligence, display technology, smart products, telecom and transmission to core technology, the future of transportation, 5G, hyper-connectivity and consumer engagement. Continue reading CES 2019 Keynotes Reflect Priorities of Industry and Leaders

With its NFL stream, Amazon hopes for more digital advertising. Advertisers considering the platform see at least two things they like: Amazon’s promised “attribution,” which shows how ads led to brand awareness or online store sales (including on Amazon), data that advertisers haven’t gotten reliably on TV; and Amazon’s viewers, all $99 per year Prime subscribers, which makes them more likely to make online purchases. Sling TV, Showtime, Gillette, Pepsi and Hyundai are the first to buy an Amazon NFL ad package. Continue reading Amazon Builds New Ad Goals on Thursday Night NFL Games