Anthill’s Whatifi Offers Interactive Storytelling via Mobile App

Anthill’s latest version of interactive storytelling app Whatifi is now available in the Apple App Store. Founded by Jaanus Juss and Hardi Meybaum, who have been exploring interactive storytelling in their native Estonia via live theater, the startup enables users to “choose their own adventure” in two stories: “As Dead as it Gets” and “Anatomy of a Decision.” The first is a “drunken night with a few bros” that turns into a supernatural fantasy. A character on the verge of death, the viewer must follow the advice of ghosts to return to the land of the living. Whatifi is now based out of Los Angeles and Estonia. Continue reading Anthill’s Whatifi Offers Interactive Storytelling via Mobile App

New Netflix CFO Is Expected to Face Cash Flow Challenges

Netflix recently named Spencer Neumann as its new chief financial officer. He faces the unenviable task of convincing investors that the path of investing immense sums of money into original content to grow subscriptions and profits will eventually pay off. Co-founder/chief executive Reed Hastings and chief content officer Ted Sarandos have driven the current strategy relying on original content, which is aimed at battling rivals such as Amazon, Hulu and HBO. They will continue to lead business and content strategy. Continue reading New Netflix CFO Is Expected to Face Cash Flow Challenges

Netflix Q2 Subscriber Dip Likely Just a Blip in Overall Picture

In Q2 2018, Netflix reported lower subscriber growth numbers than Wall Street predicted, causing its stock to fall 14 percent in after-hours trading. The company added 670,000 subscribers domestically and 4.47 million internationally, which significantly missed predictions of 1.23 million in the U.S. and 5.11 million international. The streaming content company also made predictions on its Q3 growth below the forecasts of analysts. Company executives said they did not know why subscriber growth was less than expected. Continue reading Netflix Q2 Subscriber Dip Likely Just a Blip in Overall Picture

Startup NYIAX Partners with Nasdaq to End Digital Ad Fraud

The Nasdaq Stock Market is lending assistance to NYIAX (New York Interactive Advertising Exchange), a startup that is trying to stop phony publishers in the digital ad market. That’s because, according to ad verification company Adloox, these con artists divert one-fifth of annual ad spending, which equals an estimated $16 billion this year. With its blockchain-enabled platform, NYIAX hopes to put an end to the lack of transparency that leads to this significant loss. These scams have become a problem due to the rise of automated ad exchanges that instantly match advertisers with publishers. Continue reading Startup NYIAX Partners with Nasdaq to End Digital Ad Fraud

Netflix Subs and Revenue Are Up, Operating Profit Is Down

Netflix has always wanted Wall Street to judge it based on revenue and global operating-profit margins rather than subscription growth. But the company’s Q2 report shows just how unpredictable those results can be. Netflix added 5.2 million subscribers, much more than the 3.2 million it predicted, for a total of 104 million global subscribers. But its global operating profit margin was down 4.6 percent from 9.7 percent in Q1, while revenue skyrocketed 32 percent to $2.79 billion. Continue reading Netflix Subs and Revenue Are Up, Operating Profit Is Down

Netflix CFO Explains Plans to Ramp Up Original Programming

Speaking at Goldman Sachs’ Communacopia conference yesterday, Netflix CFO David Wells explained that the streaming service’s goal over the next few years is to offer more original programming. The company is aiming for half of its content to be represented by original productions and the other half licensed movies and TV shows. According to Wells, original programming will continue to be content produced by Netflix in addition to a range of co-productions and acquisitions. Netflix is “one-third to halfway” toward reaching its goal, he said. Continue reading Netflix CFO Explains Plans to Ramp Up Original Programming

Netflix’s Two-Stream HD Plan Increasing by $2/Month in May

Starting next month, Netflix will increase the price of its two-stream HD service plan by 25 percent for long-term streaming customers. Subscribers previously paying $7.99 monthly will now be charged $9.99 per month for the service’s standard plan. The rate change will be based on subscriber billing periods. Those who signed up at $8.99 per month following the previous increase in May 2014 will experience the jump to $9.99 this October. Netflix members will have the option of continuing at $7.99 for a single stream SD plan or keeping the HD plan at $9.99. Continue reading Netflix’s Two-Stream HD Plan Increasing by $2/Month in May

Execs Discuss the Future of SVOD in Netflix Q3 Earnings Call

North American pay TV providers recently experienced their worst quarter ever, losing nearly a half million subscribers. But where are these subs going for video services? Recent figures point to Internet TV. Juniper Research, for example, projects that subscriber numbers to over-the-top TV services such as Netflix and Amazon Prime will increase from 92.1 million in 2014, to 332.2 million globally by 2019. Netflix alone will generate $31.6 billion by 2019, up from just under $8 billion in 2014. The recent Netflix Earnings Call provides a revealing portrait that points out challenges and opportunities that reflect the state of the industry. Continue reading Execs Discuss the Future of SVOD in Netflix Q3 Earnings Call