Snap Maintains User Numbers, Aims for Profitability in 2019

The number of Snapchat app users will remain the same this quarter, news that was a relief to investors and helped propel Snap shares up 22 percent, to $8.62 in after hours trading. Since it went public in March 2017, Snapchat has competed with Facebook’s Instagram, which adopted many Snapchat features. Snap also redesigned the app, to the dismay of some advertisers and users. In Q4, Snap, with 186 million daily active users, was on a par with the previous quarter, although down one million from the same period a year ago. Continue reading Snap Maintains User Numbers, Aims for Profitability in 2019

Twitter Releases Daily Active Users Total For the First Time

Twitter shared details regarding its total number of daily users for the first time, and it turns out the platform has more than 60 million fewer daily users than Snapchat, and significantly less users than Facebook’s messaging service WhatsApp. However, since Twitter currently has 126 million daily active users (DAU), that means about 39 percent of its monthly active users (MAU) are now using the app on a daily basis, which should prove to be an important metric to investors as it shows that Twitter is in fact growing. Continue reading Twitter Releases Daily Active Users Total For the First Time

Facebook Live Broadcasting to Open Soon for Verified Profiles

Facebook is about to become a bigger competitor to Twitter-owned Periscope as it begins to offer wider access to the VIP-only Facebook app Mentions and Facebook Live. Up until now, Facebook Live — which allows a broadcaster to start a live video stream immediately, which users can watch in real-time and comment on — has only been available to a handful of high-profile individuals. Previously, Facebook has been circumspect when asked about when more people would have access to Live, which launched on August 4. Continue reading Facebook Live Broadcasting to Open Soon for Verified Profiles