Facebook is developing a metered paywall to drive viewers to subscribe to source publications of stories posted on Instant Articles. The move is in response to the social media platform’s tense relationship with publishers, who are losing viewership of stories on their own websites, as well as revenue. While sources say that discussions about the paywall are in the early stages, and testing won’t begin until October, Facebook is currently introducing a new analytics tool for publishers. Meanwhile, Amazon is now paying publishers and digital influencers to post to its new commerce-centric social network Spark. Continue reading Facebook Develops Metered Paywall, Debuts Analytics Tool

Storing information, including film, on DNA sounds like science fiction, but Harvard Medical School researchers just encoded Eadweard Muybridge’s 1878 film of a galloping horse onto a strand of DNA in a living cell, from which it can be retrieved and multiplied indefinitely. This is a first, but other researchers previously recorded all of Shakespeare’s sonnets on DNA, and Harvard geneticist George Church, one of the new study’s researchers, did the same with his book “Regenesis” and made 90 billion copies of it. Continue reading Harvard Scientists Store Motion Picture Clip on DNA Strand

Apple instituted a privacy technology, called differential privacy, that enables its software to understand users without spying on their activities. Now, Microsoft and Uber are also trying out the same technology. While differential privacy reportedly can keep data anonymous, experts warn that it’s becoming easier than ever to identify people from anonymous data sets. That includes biometrics; Citigroup has abandoned a project begun in 2015 to allow customers to scan their irises to access their accounts at an ATM. Continue reading Apple, Microsoft, Uber Turn to New Data Privacy Technology

Facebook wants to help mobile consumers locate accessible Wi-Fi networks by expanding its “Find Wi-Fi” option, initially launched last year on iOS in select countries. Facebook announced that the feature would be made available worldwide on both iOS and Android devices to help users find public Wi-Fi networks, useful when traveling or in areas where cellular data is scarce. This could help Facebook’s “2 billion monthly users stay connected to the network and spend more time in its app — something that directly impacts Facebook’s bottom line,” notes TechCrunch, and “the tool also serves as another way to discover local businesses” as a possible alternative to Google Maps. The feature can be found under the “More” tab in the Facebook app. Continue reading Facebook Announces its ‘Find Wi-Fi’ Feature Is Going Global

A study conducted by New York digital ad agency 360i revealed that Google Home is six times likelier than Amazon Alexa to answer user requests correctly. However, consumers are much more likely to purchase the Amazon product than Google’s. Amazon currently dominates with 70 percent of the voice-controlled speaker market, says eMarketer. Amazon released its new Echo Show with interactive touchscreen this week, and according to one reviewer, it’s not much different from Android or Apple voice assistants. Continue reading Google Home Is More Likely to Answer Correctly Than Alexa

Netflix is embarking on an experiment in interactive online storytelling with children’s programs “Puss in Book: Trapped in an Epic Tale” (available now) and “Buddy Thunderstruck: The Maybe Pile” (debuting July 14). With thousands of possible story paths, the shows allow viewers to choose his or own adventure. Whereas books and videogames have offered this kind of storytelling for years, it’s been difficult — and, from the point of view of the studio or TV network, not financially viable — to do so for video. Continue reading Netflix Launches Two New Interactive Digital Shows for Kids

At ETC’s conference on machine learning/AI at NAB, director of data and analytics Yves Bergquist talked about the work ETC@USC is doing to understand AI, storygraphics and audience intelligence. At the heart of the question, he said, is why we like or don’t like a movie or TV show. Getting an audience member to describe why she liked her favorite movie, he responded that the people who made that movie don’t know why she liked it. “Not because they’re stupid, but because it is a very complex, multi-faceted question,” he said. Continue reading NAB 2017: ETC Charts Path From Big Data to Big Knowledge

In an ETC conference at NAB 2017 on machine learning and artificial intelligence, Yves Bergquist, ETC project director of data and analytics, moderated a panel discussion on the opportunities, challenges and pitfalls of machine learning in today’s media and entertainment environment. The group, which included executives with HGST Western Digital, Anvato/Google Cloud and TiVo, also looked into issues of security, human interaction and the impact of automation on human employees. Continue reading NAB 2017: ETC Examines Impact of Machine Learning and AI

Snap is opening up Snap to Store, letting advertisers make the best use of Snapchat’s database to determine how well their ads are working. Snap has been testing Snap to Store since 2016, with Paramount Pictures and 7-Eleven among a handful of others who would like to know if their campaigns are actually driving viewers to movie theaters, stores and other venues. Now, Snap is rolling out Snap to Store to more brands, in retail, fast food, movie and automotive, as well as providing more data and a proprietary digital dashboard. Continue reading Snap Widens Snap to Store, Serving User Data to Advertisers

Intel is shipping its first products based on 3D XPoint, a technology it has been developing for more than ten years to bridge the gap between conventional memory, which holds data for immediate use, and longer-term storage. The company reports that 3D XPoint is 1,000 times faster than NAND flash often used in storage drives, but only 1 percent the speed of DRAM (dynamic random-access memory) temporary memory. Intel says it can speed up tasks in fraud detection, retail recommendations and autonomous vehicles. Continue reading Intel Debuts Memory Products Based on 3D XPoint Technology

Fox Networks Group, Turner and Viacom announced the launch of OpenAP, a new Web-based platform designed to help advertisers target ads across television networks. According to The Wall Street Journal, the platform allows advertisers to “mix and match data sets to create ad targeting criteria that can be used for multiple TV buys. The move comes as the TV industry is looking to adopt some of the precision ad targeting and automation that has become standard for digital advertising.” The offering intends to resolve challenges involving transparency, consistency and standardization by serving as a centralized digital user interface that cross references data with third party sources. More details will be revealed at a New York event on April 7. Continue reading Fox, Turner, Viacom Introduce OpenAP TV Ad Buying Platform

Having created the world’s largest biometric-identity database, India is now opening it up for use by tech firms, healthcare providers and app developers. The country’s government had already culled fingerprints and eye scans, among other digital ID records, of nearly all its 1.2 billion citizens. Now, “India Stack,” a government-backed initiative, plans to standardize the digital exchange of that data. The result will make it easier for citizens to conduct financial transactions, get jobs and verify their identity. Continue reading India Opens its Massive Biometric Database to App Developers

According to Cisco’s latest Mobile Visual Networking Index forecast, live video streaming via mobile devices is expected to grow by 39 times over the next five years (good news for Facebook, Twitter and others currently investing in live video). The study indicates that global live video streaming on mobile represented 52 petabytes of data last year, a figure projected to reach 2.02 exabytes by 2021. Interestingly, that will still only represent about 5 percent of all mobile traffic. “Cisco also predicted that mobile data traffic will grow to represent 20 percent of all Internet traffic in 2021, up from just 8 percent in 2016,” reports Variety. “By 2021, there will be 12 billion mobile devices in use, compared to 8 billion last year.” Continue reading Cisco Study: Live Video via Mobile to Experience Major Growth

IBM struck a deal with H&R Block to utilize Watson to help the company’s 70,000 tax professionals at 10,000 branch offices file taxes for 11 million customers. The partnership, which was presented in a 60-second Super Bowl ad on Sunday, began last summer when H&R Block chief executive Bill Cobb contacted IBM. His goal was to aid the company’s professionals in increasing tax refunds and reducing tax liabilities for the company’s clients, and make the experience “engaging and interactive.” Continue reading IBM’s Watson Joins with H&R Block for Better Tax Preparation

The California Department of Motor Vehicles released its annual report from the 11 companies with state permits to test autonomous vehicles as of end of 2015, and they have all made rapid progress. The report, which covers December 2015 to November 2016, recounts how many times humans had to take over driving tasks. Google and General Motors in particular have excelled, with cars that can drive hundreds of miles at a stretch without a hitch. Nissan has gone from needing intervention every 14 miles — to assistance needed after 247 miles. Continue reading California DMV’s Report on Self-Driving Cars Shows Progress