Those who thought Netflix’s losses in Q1 meant consumers were falling out of love with premium SVOD subscriptions overall are wrong, according to research firm Antenna, which has issued a new report indicating the streaming category continues to grow, up 4 percent in Q1 compared to Q4 2021, with a 24.7 percent jump compared to the same period the prior year. The growth the first quarter of 2022 “was largely driven by Peacock and Paramount+,” according to Antenna, which says the “two services combined to add over 6.1 million U.S. subscribers,” 80 percent of category growth. Continue reading Peacock and Paramount+ Generate Bulk of Q1 SVOD Growth

OpenAI has created a new technology that creates and edits images based on written descriptions of the desired result. DALL-E 2, an homage to the surrealist painter Salvador Dalí and the Pixar film “Wall-E,” is still in development but is already producing impressive results with simple instructions like “kittens playing chess” and “astronaut riding a horse.” OpenAI says the tech, “isn’t being directly released to the public” and the hope is “to later make it available for use in third-party apps. “Already some are expressing worry that such a tool has potential to exponentially increase the use of deepfakes. Continue reading DALL-E 2 by OpenAI Creates Images Based on Descriptions

Select Facebook creators in the U.S. will have access to more data and revenue opportunities through the social platform’s new “Professional” mode. Previously exclusive to Facebook Pages, creators can now access audience analytics and, by invite-only for now, earn up to $35,000 per month with qualifying video content through a Reels Play bonus program. For creators who are already using Pages, Facebook is adding a Professional Dashboard to access more insights and productivity tools. The goal is to help creators track shares, reactions and comments to their posts in order to make more informed decisions and grow their audiences. Continue reading Facebook Adds a Professional Mode to Expand Creator Base

Advertising sales and data company Ampersand is stepping up to promote its Total TV Measurement solution at a time when the go-to industry ratings firm, Nielsen, is under fire. Total TV is designed to help advertisers strategize and purchase multi-screen marketing campaigns. Ampersand is owned by Comcast, Charter Communications and Cox Communications, and sells network, spot and addressable advertising that targets viewers based on viewing data from 40 million set-top box households. Ampersand reaches 85 million households across more than 150 networks. Continue reading Ampersand Rolls Out ‘Total TV’ to Measure Multi-Screen Data

To help fight the unemployment created by the COVID-19 pandemic, Microsoft and LinkedIn (which Microsoft acquired in 2016) plan to offer free online classes and job-hunting resources to 25 million people around the world by the end of 2020. The two companies have identified 10 booming occupations — including data analyst, digital marketer and help-desk technician — that require digital skills they aim to teach. These professionals also pay relatively well, even for those without a college degree. Continue reading Microsoft Will Offer Free Digital Training for 25 Million People

Nielsen Holdings and Microsoft are partnering on a cloud-based platform, Nielsen Connect, to help retailers gain insights from its consumer and operational data related to, respectively, media/TV ratings, and purchases of consumer goods. Nielsen chief technology/operations officer John Tavolieri noted that, given the value of the data, the industry has thus far not found a good way to “unlock” it. Nielsen’s data will be loaded to Microsoft Azure where the latter’s AI tools and APIs will enable users to search. Continue reading Nielsen and Microsoft Partner on Cloud-Based Platform for Data

The business uses of virtual reality (VR), augmented reality (AR) and mixed reality (MR) have so far been impressive. Now, a survey conducted by Microsoft with Harvard Business Review Analytic Services, found that 68 percent of 394 executives said MR is important to achieving their companies’ goals in the next 18 months. Those surveyed worked in companies employing over 250 people, in a wide range of industries including engineering, construction, manufacturing, retail, defense and education. Continue reading Survey Analyzes Benefits of Mixed Reality in the Workplace

Microsoft debuted Microsoft Azure IP Advantage, which provides payment for legal costs to customers using the open-source technology that is part of Azure services, including Hadoop data analysis. The rationale behind this new Advantage program is that, by offering Azure customers protection from intellectual property litigation, Microsoft removes an obstacle to the cloud computing service’s growth. This litigation protection service is already in place for Azure customers developing apps with Microsoft technology. Continue reading Microsoft Offers Lawsuit Protection for Azure Cloud Customers

At CES in Las Vegas, AARP vice president of innovation and product development Andy Miller brought together experts who look at the design of wearables for seniors. “Experience wins with regard to product design,” he said. “Are you looking through the lens of experience when you build products — or the features?” Gerontologist Dr. Alexis Abramson stresses that design for mature and older adults requires “thoughtfulness.” “This market has so many people and so much money,” she explained. “Why aren’t we stepping back and addressing them?”

Continue reading AARP, Experts Discuss Development of Wearables for Seniors

Is the honeymoon over for fitness wearables? That’s on the mind of New York Times technology writer Eric Taub who quizzed executives in the field about what he perceives as declining interest in fitness trackers and smartwatches. TomTom president Jocelyn Vigreux countered that the industry is actually in its infancy. “We’re on a curve and the curve is steep,” he said during the CES session. “We’re at the dawn of an explosion of innovation precisely because we have so much capital and smart people invested in wearables.” Continue reading Internet and the Body: Growing the Fitness Wearables Market

The Los Angeles Dodgers are into wearables, says the team’s chief financial officer Tucker Kain. “What I’m most excited about is the data coming off many of these wearables,” he said. “At the Dodgers, we’re thinking about how to capture and analyze data and how that informs our future decisions.” Kain isn’t alone among professional sports teams engaged in the same effort of using digital tools to enhance athletic performance, as described in a CES 2017 session on the “Wearable Tech Playbook.” Continue reading Wearables For Professional Sports Still Need the ‘Fun’ Factor

Football coaches are already using artificial intelligence to help them on the sidelines. Students at North Carolina State University built an AI that could predict whether an NFL team would pass or run the ball. The AI called the plays correctly 91.6 percent of the time during an NFL game. The technology may not yet be ready for a real-time game situation, but with more data and research into machine learning and game theory, AI could become a big league contender. Continue reading Data Analytics: AI Could Assist Coaches in Professional Sports

Several high-profile technology companies, most notably Hewlett-Packard, have been hard at work trying to reinvent the hard drive. But it looks like Intel will be first to market with its new Optane drives. Although a current prototype of Intel’s Optane drives only functions seven times the speed of a top-end flash disk drive, it could be much faster by the time it is released in 2016. And the potential is great: Optane drives are said to operate as much as 1,000 times faster than today’s memory technology. Continue reading Intel to Bring Superfast Optane Hard Drives to Market in 2016

Apple and IBM announced a joint venture that the tech giants have been working on for several months. The exclusive partnership will focus on mobile and data analysis tech in the corporate world by developing more than 100 business software programs intended for use on iPhones and iPads. Applications will be tailored for banking, healthcare, insurance, retail, telecommunications and transportation. Apple CEO Tim Cook described the venture as “a landmark partnership.” Continue reading Apple and IBM Tackle Mobile Enterprise with Exclusive Venture