Warner Bros. announced its plan to purchase the rest of gamer-centric YouTube network Machinima, which the studio first invested in two years ago. The digital media company will join the recently created Warner Bros. Digital Networks arm to help the studio develop new digital and over-the-top offerings. “With Machinima now wholly under its control, Warner Bros. hopes to tap deeper into the network’s loyal audience of young consumers who devour video game-related programming — especially content related to Warner’s own franchises including DC,” reports the Los Angeles Times. Machinima also “provides video programming for services including Playstation Vue, Amazon Prime and the CW network.” Continue reading Warner Bros. Acquires Machinima for Digital Networks Division

Warner Bros. just opened a new unit, Warner Bros. Digital Networks, to create content for online video entertainment and the cord-cutters who watch it. The studio is the largest U.S. producer and distributor of TV shows, and parent company Time Warner has been making efforts to appeal to consumers who choose not to subscribe to cable services. According to the studio’s statement, the new unit will create new online video channels, expand its current online services, seek strategic alliances and work with Turner and HBO. Continue reading Warner Bros. Digital Networks is the Studio’s Latest OTT Effort

Warner Bros. has acquired streaming-video subscription service DramaFever from Japan’s SoftBank Group. DramaFever was launched in 2009 with a focus on Korean TV shows and eventually movies. Today, it reaches 20 countries and offers a wide range of series, films and kids programming available in multiple languages. WB may use the acquisition, expected to close during Q2 2016, to launch new OTT services such as a new offering with content from Machinima or an expanded subscription service with programming licensed from other countries. Continue reading Warner Bros. Buys DramaFever, Considers New OTT Services