Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

According to Hulu chief executive Randy Freer, the company is considering a skinnier bundle aimed at pay-TV cord shavers watching their wallets. The bundle would not include linear TV networks, which have pricey carriage fees, but would continue to offer sports, news and on-demand content licensed from cable networks. Hulu is in talks with programmers about the possibility of such a bundle. Few additional details are available, but that the price would be less than the current $40 per month plan. Continue reading Hulu Floats Idea of Skinny Bundle Minus Linear TV Networks

Digital Content NewFronts West Reveals Advertising Trends

At the Digital Content NewFronts West marketing event, October 9-10 in Los Angeles, premium content producers demonstrated how they are trying to attract and maintain viewers. In addition to offering podcasts, shoppable videos and smart speakers, producers are moving away from ads that interrupt programming, mainly because viewers simply won’t tolerate commercials, not even 30-second pre-rolls. A study revealed that those viewers who do watch mainly ad-supported OTT video are younger and typically earn higher income. Continue reading Digital Content NewFronts West Reveals Advertising Trends

NAB 2017: Parks Associates Study Finds That TV Is Still King

Parks Associates debuted a report looking at trends in OTT, focusing on 2010 through 2016. Senior research analyst Glenn Hower stated that TV remains the top viewing platform by hours of video watched in U.S. households. “Yes, people do watch video on lots of devices,” said Hower. “But it hasn’t cannibalized TV.” Among those devices, viewing on computers has leveled out, whereas mobile phones and tablets have seen modest increases, but low overall viewership, which means people are watching a lot of short form content.” Continue reading NAB 2017: Parks Associates Study Finds That TV Is Still King

Hardware, Service Recommendations for Today’s Cord Cutters

According to research firm SNL Kagan, cord-cutting started in 2011 when the cable industry lost 744,000 subscribers. Last quarter, cable was down 298,000 subscribers. In response, streaming video services such as Amazon, Hulu and Netflix are ramping up investments in original programming. With a growing array of options for today’s cord cutters, The New York Times offers suggestions based on consumers’ habits. For movie fans, NYT cites Netflix as best service and the Roku Streaming Stick as best hardware. For sports, PlayStation Vue is the recommended service, with Fire TV or Google Chromecast the best hardware — while Roku’s Stick, Netflix and Amazon are recommended for binge watchers. Continue reading Hardware, Service Recommendations for Today’s Cord Cutters

Viewer Satisfaction with Streaming Video Varies, Says Report

A new study from J.D. Power examined the levels of consumer satisfaction with streaming video services among subscribers to traditional cable or satellite services, cord shavers, cord cutters and cord nevers. The J.D. Power survey, conducted in June and July, relied on the responses of 4,000 customers. The cable and satellite industries will be heartened by the results: the happiest consumers are those that are using streaming services in addition to pay-television subscriptions. Continue reading Viewer Satisfaction with Streaming Video Varies, Says Report

Cable TV Revenue to Decline, Broadband Subs on Upswing

SNL Kagan forecasts that video revenue for U.S. cable operators will decrease 4.7 percent by 2026, despite higher monthly cable TV bills. Residential video revenue for “cable operators is projected to fall from $57.7 billion in 2016 to $55.0 billion annually in 2026, declining at a compound annual growth rate of 0.5 percent over the next 10 years,” reports Variety. While basic video subs are projected to fall from today’s 53 million to 45.4 million in 2026, there will be a 13 percent jump in broadband subs, representing $11 billion. Cable broadband subs are expected to reach 71 million by 2026, driving up revenue to $47.3 billion. Continue reading Cable TV Revenue to Decline, Broadband Subs on Upswing