NAB 2017: Parks Associates Study Finds That TV Is Still King

Parks Associates debuted a report looking at trends in OTT, focusing on 2010 through 2016. Senior research analyst Glenn Hower stated that TV remains the top viewing platform by hours of video watched in U.S. households. “Yes, people do watch video on lots of devices,” said Hower. “But it hasn’t cannibalized TV.” Among those devices, viewing on computers has leveled out, whereas mobile phones and tablets have seen modest increases, but low overall viewership, which means people are watching a lot of short form content.” Continue reading NAB 2017: Parks Associates Study Finds That TV Is Still King

YouTube TV Aims to Convert Cord-Nevers to New Subscribers

YouTube TV has premiered in several cities with 40+ channels of entertainment, news and sports at $35/month. The aim is to entice so-called cord-nevers — millennials who have never paid for cable — to subscribe, to watch on-demand on any device. YouTube has already reached one billion viewers, so if even a tiny fraction signs up, it could be a win for advertisers and YouTube owner Google. Among its competition in the Internet TV market are Dish’s Sling TV, AT&T’s DirecTV Now and Sony PlayStation Vue. Continue reading YouTube TV Aims to Convert Cord-Nevers to New Subscribers

YouTube Plans to Launch Internet TV Service for $35 a Month

YouTube announced yesterday that it plans to launch a new subscription Internet TV service in the next few months. As the latest entry in the growing collection of skinny bundle offerings that target cord cutters and cord nevers, YouTube TV will offer more than 40 broadcast and cable television channels for $35 per month. Google’s YouTube is hoping the timing may be right for such a service; there are an estimated 10 million homes that currently subscribe to a broadband service, but not television. Continue reading YouTube Plans to Launch Internet TV Service for $35 a Month

Mossberg Questions the Direction of Streaming TV Services

Streaming TV is now mainstream, with even cable and satellite subscribers paying for services such as Netflix or Amazon Prime. Television networks also make their fare available for streaming via apps or smart TVs. But the typical streaming service model — whereby the subscriber doesn’t pay for a fat bundle of disparate channels and a DVR — is changing. Dish Network’s Sling TV and AT&T’s DirecTV Now, nominally streaming services, offer bundles of TV networks delivered in a linear fashion, just like cable or satellite. Journalist/author Walt Mossberg is concerned by the change.  Continue reading Mossberg Questions the Direction of Streaming TV Services

Hardware, Service Recommendations for Today’s Cord Cutters

According to research firm SNL Kagan, cord-cutting started in 2011 when the cable industry lost 744,000 subscribers. Last quarter, cable was down 298,000 subscribers. In response, streaming video services such as Amazon, Hulu and Netflix are ramping up investments in original programming. With a growing array of options for today’s cord cutters, The New York Times offers suggestions based on consumers’ habits. For movie fans, NYT cites Netflix as best service and the Roku Streaming Stick as best hardware. For sports, PlayStation Vue is the recommended service, with Fire TV or Google Chromecast the best hardware — while Roku’s Stick, Netflix and Amazon are recommended for binge watchers. Continue reading Hardware, Service Recommendations for Today’s Cord Cutters

AT&T to Roll Out Streaming TV Service Aimed at Cord-Nevers

By the end of 2016, AT&T plans to debut DirecTV Now, a streaming service targeting cord-nevers, the 20 million households with no cable or satellite service. Sources say that AT&T intends DirecTV Now, which will deliver multiple live-feeds via broadband to the home, to become its primary video platform within five years. The platform will offer more than 100 channels and the ability to stream to two devices simultaneously, all without the need for cable or satellite service. AT&T bought DirecTV for $48.5 billion last year. Continue reading AT&T to Roll Out Streaming TV Service Aimed at Cord-Nevers

Viewer Satisfaction with Streaming Video Varies, Says Report

A new study from J.D. Power examined the levels of consumer satisfaction with streaming video services among subscribers to traditional cable or satellite services, cord shavers, cord cutters and cord nevers. The J.D. Power survey, conducted in June and July, relied on the responses of 4,000 customers. The cable and satellite industries will be heartened by the results: the happiest consumers are those that are using streaming services in addition to pay-television subscriptions. Continue reading Viewer Satisfaction with Streaming Video Varies, Says Report

Cable TV Revenue to Decline, Broadband Subs on Upswing

SNL Kagan forecasts that video revenue for U.S. cable operators will decrease 4.7 percent by 2026, despite higher monthly cable TV bills. Residential video revenue for “cable operators is projected to fall from $57.7 billion in 2016 to $55.0 billion annually in 2026, declining at a compound annual growth rate of 0.5 percent over the next 10 years,” reports Variety. While basic video subs are projected to fall from today’s 53 million to 45.4 million in 2026, there will be a 13 percent jump in broadband subs, representing $11 billion. Cable broadband subs are expected to reach 71 million by 2026, driving up revenue to $47.3 billion. Continue reading Cable TV Revenue to Decline, Broadband Subs on Upswing

HBO Now Reaches 800,000 Paid Subs, Expects Future Growth

HBO’s standalone streaming service HBO Now, which launched in April 2015 exclusively for Apple TV, currently has about 800,000 paid subscribers, the cable network announced this week. Since it is now available across a variety of devices and does not require a traditional TV subscription, the $15-per-month service is primarily targeting cord cutters and cord nevers, who are willing to pay for Internet connectivity but not necessarily a cable or satellite service. HBO’s goal is to reach half of the 10 million U.S. homes that have Web access but no TV subs. Continue reading HBO Now Reaches 800,000 Paid Subs, Expects Future Growth

Cord Cutting Gaining Steam as Digital Video Services Grow

Television companies have been telling their investors that the slow decline of pay-TV subscribers will continue at a gentle pace. But new studies show that cord cutting has accelerated, most likely driven by an increased number of digital video services. By 2019, almost 23 percent of U.S. households are expected to have cut the cord. Among the newest services is a Yahoo app that helps viewers find TV shows from a variety of digital services and launch the titles in the smartphone’s video apps. Continue reading Cord Cutting Gaining Steam as Digital Video Services Grow

MGM, Lionsgate Invest in Free TV Streaming Service Tubi TV

Tubi TV, a startup that aims to aggregate content for free TV streaming, added to its Hollywood studio support with new investments from MGM and Lionsgate. They join the $6 million Series B round of financing led by new investor Cota Capital and existing investor Foundation Capital. As part of the deal, MGM and Lionsgate licensed hundreds of titles from their catalogs to Tubi TV. Former Fox Television Entertainment Group chair Sandy Grushow, currently chief executive of Phase 2 Media, also just joined the Tubi TV board. Continue reading MGM, Lionsgate Invest in Free TV Streaming Service Tubi TV

Digital Hollywood: Platforms Battle to Dominate TV Viewership

A group of industry experts gathered to determine what platform(s) would be the ultimate TV winner. OTT, over-the-air broadcast, cross-platform, multiscreen experience, set-top boxes, mobile devices and consoles were all fair game for conversation. Among the more interesting pronouncements were that set-top boxes are on their way out (although it may take some time), that the proliferation of apps begs for aggregation, and that the lowly antenna is regarded as a miracle device by millennials. Continue reading Digital Hollywood: Platforms Battle to Dominate TV Viewership

Philo, Mobile Cable TV Startup, Expands to More Universities

Philo, which brings live TV and DVR use to mobile devices, was launched to entice young audiences that are not interested in traditional cable television. The company, backed by New Enterprise Associates (NEA) and HBO, just expanded to an additional 15 U.S. universities, bringing its total presence on campuses to 40. The expansion comes in the wake of an additional $10 million raised in venture funding. Among the new campuses to sign on are University of Houston, University of Utah and Virginia Commonwealth University. Continue reading Philo, Mobile Cable TV Startup, Expands to More Universities

Research Points to Internet Impacting TV Ratings, Ad Revenue

According to new figures released by Moffett Nathanson Research, the growth of online ads will have a significant impact on traditional television and other media. Analyst Michael Nathanson predicts that ad spending on TV will decrease by 3 percent annually through 2020. He also forecasts that online advertising, led by tech giants Google and Facebook, will increase annually by 12 percent over the next five years and exceed spending for TV ads by 2017. The forecast comes as cable TV ratings are down 9 percent and 566,000 cable and satellite subscribers canceled their service during Q2. Continue reading Research Points to Internet Impacting TV Ratings, Ad Revenue

PlayStation Vue: Sony Readies Rollout of Internet TV Service

Sony is planning the nationwide launch of its PlayStation Vue online TV service to take place by the end of this year. Sony Computer Entertainment President Andrew House announced yesterday that commercial operation will kick-off within the next few weeks via invitation-only tests in Chicago, New York and Philadelphia. PlayStation Vue, the latest Internet service to target cord cutters, will compete with offerings such as Dish Network’s Sling TV and standalone network services from CBS, HBO and Nickelodeon. Continue reading PlayStation Vue: Sony Readies Rollout of Internet TV Service

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