Social Media Tops Newspapers as Preferred Source of News

In a new first, social media platforms have surpassed traditional print newspapers as the preferred news source for adults in the United States. According to a new Pew Research Center report, American adults turn to social media more than newspapers, but not more than they prefer other news sources such as television and radio. While the percentages of those who preferred social media were about equal to those who opted for newspapers last year, Pew found that 20 percent of U.S. adults now get their news from social platforms, compared to 16 percent who prefer newspapers. Continue reading Social Media Tops Newspapers as Preferred Source of News

SVOD Apps and Virtual MVPDs Continue to Gain Momentum

Leading subscription video apps such as Netflix and Hulu generated a total of $781 million last year as streaming video continues its rise. According to app intelligence firm Sensor Tower, U.S. consumers spent about $329 million during Q3 2018 on the top 10 SVOD apps available via Google Play and Apple’s App Store. That figure represents a 15 percent jump over Q1. While Netflix and Hulu continue their growth, live-streaming TV services are also gaining traction. Online video analytics firm Conviva reports that virtual MVPDs including Sling TV, PlayStation Vue, and Hulu with Live TV have experienced a 212 percent increase in viewing hours over the past year in the U.S. Continue reading SVOD Apps and Virtual MVPDs Continue to Gain Momentum

CBS Introduces Streaming Network for Entertainment News

CBS launched its latest streaming network this week, as part of its strategy to reach younger viewers who are losing interest in traditional pay TV. The free ET Live channel, developed by CBS Interactive and “Entertainment Tonight,” will offer a wide array of entertainment news and related original programming via CBS All Access and ETLive.com, in addition to its own standalone app for Android, iOS, Apple TV and Amazon Fire TV (integration with more platforms is expected in the future). CBS recently rolled out a number of streaming services as part of its CBS Local brand. Continue reading CBS Introduces Streaming Network for Entertainment News

Digital Content NewFronts West Reveals Advertising Trends

At the Digital Content NewFronts West marketing event, October 9-10 in Los Angeles, premium content producers demonstrated how they are trying to attract and maintain viewers. In addition to offering podcasts, shoppable videos and smart speakers, producers are moving away from ads that interrupt programming, mainly because viewers simply won’t tolerate commercials, not even 30-second pre-rolls. A study revealed that those viewers who do watch mainly ad-supported OTT video are younger and typically earn higher income. Continue reading Digital Content NewFronts West Reveals Advertising Trends

Amazon, TiVo Unveil Over-the-Air Products for Cord Cutters

Amazon recently introduced its Fire TV Recast, a networked DVR, and TiVo debuted its new set-top box, the TiVo Bolt OTA, with both companies’ products aimed at giving cord cutters a new way to enjoy content. Fire TV Recast allows consumers to watch and record over-the-air TV content with a Fire TV, Echo Show or other compatible mobile device. TiVo’s new STB joins its existing line of Bolt devices, including the voice-controlled Bolt Vox DVRs, and enables anyone with a digital antenna to watch live over-the-air TV. Continue reading Amazon, TiVo Unveil Over-the-Air Products for Cord Cutters

Hulu with Live TV Surpasses One Million Subscriber Milestone

Hulu’s live TV streaming service, launched just over a year ago, has topped one million subscribers, up from the 800,000 Hulu announced in May and the estimated 450,000 reported by CNBC at the beginning of the year. While its new service numbers are on the rise, they remain a mere fraction of Hulu’s total base of more than 20 million subscribers (including its paid on-demand programming). However, the milestone is significant considering the competition in the burgeoning space between services such as Sling TV from Dish (2.3 million subscribers) and AT&T’s DirecTV Now (1.8 million subscribers). Continue reading Hulu with Live TV Surpasses One Million Subscriber Milestone

Disney Tops a Million Subscribers for Streaming ESPN Service

Disney announced that its new ESPN+ streaming-only service, which launched five months ago in April, has already reached the milestone of more than one million paying subscribers. While it does not carry live streams from ESPN’s television channels, the $4.99-per-month streaming service offers original studio programming and sports content including MLB and NHL games, college football and international soccer matches, in addition to Top Rank Boxing and UFC mixed martial arts. Continue reading Disney Tops a Million Subscribers for Streaming ESPN Service

Cord-Cutters Are Driving Sales of OTA Antennas for Live TV

The Consumer Technology Association released research suggesting that, in 2018, about 8.1 million Americans will buy TV antennas, up from just under 8 million for the past several years. CTA senior vice president of research and standards Brian Markwalter believes that the uptick in sales of home antennas is due to more cable subscribers cutting the cord. CTA research found that 20 percent of consumers say they watch over-the-air (OTA) TV via an antenna; NAB stated that more than 72 percent of Americans rely on an antenna for OTA. Continue reading Cord-Cutters Are Driving Sales of OTA Antennas for Live TV

Roku Expands Reach of Video Channel to the Web and Mobile

Earlier this month, streaming device maker Roku introduced The Roku Channel — its streaming destination for free, ad-supported movies and TV shows — to non-Roku devices for the first time. The rollout started on the web and select Samsung smart TVs, before plans for a wider cross-platform launch. In addition to updating the navigation for Roku players and Roku TVs to access free TV content, the company plans to bring its service to PCs, smartphones and tablets for those consumers who have not purchased Roku devices. Continue reading Roku Expands Reach of Video Channel to the Web and Mobile

Netflix Now Tops Broadcast, Cable, YouTube for TV Viewing

According to a new Cowen & Co. survey of U.S. consumers, subscription-video service Netflix is now the top choice for watching entertainment content on TV. In response to the question, “Which platforms do you use most often to view video content on TV?” — 27 percent of the 2,500 respondents said they prefer Netflix, while 20 percent opt for basic cable, 18 percent for broadcast television, and 11 percent for YouTube. Meanwhile, Netflix is reportedly testing a new Ultra tier that would allow simultaneous streaming of Ultra HD video and audio across four devices. Continue reading Netflix Now Tops Broadcast, Cable, YouTube for TV Viewing

AT&T Looks to Attract Cord Cutters With New Video Service

AT&T launched WatchTV, a “skinny bundle” video service aimed at luring cord cutters. The package offers a select number of TV channels for as little as $15 per month and gives free access to subscribers on unlimited data plans. For now, the service will be free with the company’s two top-tier wireless plans; the $15 per month plan will launch later. Among the channels to be included are AMC Networks and Discovery; Viacom’s Comedy Central and MTV2 will be added after launch. AT&T just acquired Time Warner for $81 billion. Continue reading AT&T Looks to Attract Cord Cutters With New Video Service

YouTube Creates New Ad Category to Reach Light TV Viewers

YouTube is luring advertisers away from TV, stating that connected TVs are the fastest growing category, with an audience of cord cutters and so-called light TV viewers. Its own YouTube TV, launched last year as a skinny bundle paid TV service, is now being viewed not just on mobile screens but on TV screens. In fact although half of all YouTube videos are watched on mobile devices, 150 million hours daily are watched on TVs, a 50 percent jump in the last six months. YouTube TV now reaches 85 percent of U.S. TV households. Continue reading YouTube Creates New Ad Category to Reach Light TV Viewers

Sling TV Takes the Lead in the Internet-Based Live TV Market

Sling TV announced that it reached 2.212 million subscribers at the end of Q4 2017, a year-over-year growth of 47 percent. The Dish-owned streaming TV service, one of the first OTT streaming options for ESPN, now leads competitors in this space such as DirecTV Now, PlayStation Vue and newcomers YouTube TV and Hulu Live TV. However, it was also the first live TV streaming service to launch, giving it the most time to accumulate subscribers, and is facing an increasing number of rival streaming options. Meanwhile, DirecTV Now picked up more than 1 million subscribers last year.  Continue reading Sling TV Takes the Lead in the Internet-Based Live TV Market

Fox News Ready to Announce Streaming Subscription Service

Fox News is reportedly planning to launch a standalone subscription service by the end of this year, as more viewers abandon their cable and satellite TV packages. Despite a record 2017 for Fox News, its highest-rated year in terms of television audience, the network is expected to announce Fox Nation today, which will feature original programming. The new digital venture enters a growing field of web-only streaming TV offerings from the likes of HBO, Cinemax, CBS and Showtime. Additionally, CBS is planning CBS Sports HQ and ESPN is launching its ESPN Plus service this spring. Continue reading Fox News Ready to Announce Streaming Subscription Service

Viacom to Roll Out its Own Streaming Service Later This Year

Viacom, which has hinted it might introduce a direct-to-consumer streaming service, revealed it will launch such a service by September 2018, with “tens of thousands of hours” of content from such channels as Comedy Central, MTV and Nickelodeon. The company is not, however, going to produce a dedicated cable alternative for cord cutters, as have YouTube TV, DirecTV Now, Hulu Live and Fubo. The packaging of the content will more likely be competitive with Hulu and Netflix. Pricing details were not available. Continue reading Viacom to Roll Out its Own Streaming Service Later This Year

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