Virtual and Augmented Reality to Have Major Presence at CES

Virtual and augmented reality tools have been around for at least 40 years. In 2014 the next generation of VR and AR hardware was being energetically developed, beta tested, and discussed by the niche VR community. It was also used to create small-scale experiences as part of the marketing campaigns for other entertainment assets. Expect 2015 to be the year when hardware, software, and content companies work towards consumer adoption of VR and AR resources and experiences. Continue reading Virtual and Augmented Reality to Have Major Presence at CES

E3 2014: Oculus Rift and Project Morpheus Lead VR Revolution

Two virtual reality headsets are generating the most attention at the E3 confab in Los Angeles this week — Facebook’s Oculus Rift and Sony’s Project Morpheus. Both are expected to launch commercially during 2015, and may represent a significant business opportunity for producers of immersive entertainment. In addition to the gaming community, Hollywood is expressing strong interest. In fact, many media producers see VR as the next big revolution in entertainment. Continue reading E3 2014: Oculus Rift and Project Morpheus Lead VR Revolution