YouTube Disables Comments For Videos That Include Kids

After major brands including AT&T, Disney, Epic Games and Nestlé suspended their regular ad spending on YouTube, the popular video platform has made a move to temporarily disable comment sections on most video channels that feature children 13 and younger as well as teenagers that may risk “attracting predatory behavior.” The concern was that advertising was sometimes positioned along videos with minors that included predatory remarks in the comments sections. A few select channels will have comment sections that remain enabled, but will require monitoring for safety. Continue reading YouTube Disables Comments For Videos That Include Kids

Facebook Launches Watch Party for Shared Viewing of Video

In January, Facebook debuted Watch Party, an experimental feature that allows shared simultaneous viewing of videos, to a select number of users. Now, the company is opening access of the feature to all groups on the site, in an attempt to make video viewing a social experience. Groups has become an important product for Facebook’s more than 1.4 billion monthly users, and Watch Party is intended to add another compelling reason for users to stick with those who share similar interests. Continue reading Facebook Launches Watch Party for Shared Viewing of Video

Facebook Puts Live Videos on Top, to Add Celebrity Content

Facebook took a step to popularize Live, by changing the algorithm to rank currently streaming videos higher in the News Feed than older ones. The company launched Live for celebrities in August, and then rolled it out to people with Verified Profiles and Pages. All iOS users gained access in January and Android users last week. Although Facebook Live videos can be saved, unlike Periscope videos, which are deleted after 24 hours, Facebook realized that Live videos convey an urgency that will make them more watched. Continue reading Facebook Puts Live Videos on Top, to Add Celebrity Content

Periscope Update Allows Users to Sign Up with Phone Number

As Meerkat and Periscope battle for the lead in live broadcasting via smartphones, Periscope is rolling out a version 10.4 update to make it easier for users to sign up. No longer requiring a Twitter account, users can now use the streaming app by simply entering a phone number. However, Periscope still recommends that Twitter users sign up for the app through its microblogging service since it is easier to identify other interesting users to follow. The update also makes it easier to reply to comments during a broadcast. Continue reading Periscope Update Allows Users to Sign Up with Phone Number

Facebook Updates News Feed to Include More Current Events

Social network Facebook is making changes to its algorithm that determines what stories show up in its users’ News Feeds. The update will give major news events like the Ferguson riots more priority, so that people can share and discuss these stories as they unfold. Facebook has also been able to convince advertisers to spend on high user engagement. An eMarketer report shows marketers’ digital ad spending share is higher than the share of time people actually spend on Facebook. Continue reading Facebook Updates News Feed to Include More Current Events

California Law Protects the Right to Post Bad Reviews on Yelp

California Governor Jerry Brown signed into law a new measure that bans businesses from preventing their customers from leaving negative reviews, especially online. Yelp and other sites have pushed anti-SLAPP (Strategic Lawsuits Against Public Participation) laws around the country to stop defamation lawsuits against their users who post negative reviews. California businesses can no longer force customers to waive their right to comment on their service, or they can face fines of up to $10,000. Continue reading California Law Protects the Right to Post Bad Reviews on Yelp

Instagram’s Audience Engagement is Triple That of Facebook

Social media shop Shareablee discovered that marketers are very active on Instagram, despite the fact that most cannot run ads on the photo- and video-sharing service yet. During the second quarter, Instagram had 56 percent more total actions than Facebook. While Instagram is four years old, and Facebook went live in 2004, it is not surprising that the brand activity is growing much faster on the mobile app. However, Instagram is also bringing in three times the engagement per post. Continue reading Instagram’s Audience Engagement is Triple That of Facebook

EBay Research Study Finds That Search Ads are Ineffective

A new controlled study by eBay Research Labs examined search ads — the kind that have made Google the richest advertising company in the world — and learned that companies may be exaggerating the effectiveness of these ads. The study showed that consumers were no more likely to buy things from eBay after seeing search ads than they were prior to viewing the ads. Researchers further concluded that reviews, comments, and related digital data have lessened the power of advertising. Continue reading EBay Research Study Finds That Search Ads are Ineffective

FCC Comments Site Slows After John Oliver’s Commentary

During Sunday’s episode of “Last Week Tonight” on HBO, John Oliver devoted more than 13 minutes, nearly half his show, to explaining the FCC’s proposed Net neutrality rules in a humorous yet detailed fashion. Toward the end of the commentary, he passionately called upon Internet commenters to direct their “indiscriminate rage” toward the FCC’s online feedback system. Viewers responded, and the next day the FCC tweeted that its site was experiencing technical difficulties due to the heavy traffic. Continue reading FCC Comments Site Slows After John Oliver’s Commentary

Creative District: Technicolor Launches Pro Networking Site

Similar to how business networking site LinkedIn services the needs of recruiters, professionals and job seekers, Technicolor has launched a social network called Creative District that is geared toward media producers and creatives. The platform is designed to help film and media creators collaborate and share resources, and find work and funding. Creative District operates as a startup, while Technicolor serves as the network’s sole investor. Continue reading Creative District: Technicolor Launches Pro Networking Site

Image-Sharing Imgur Wants to Provide a TV-Like Experience

Image-sharing site Imgur wants to create a more TV-like experience. Creator Alan Schaaf believes the site can step in where TV leaves off to provide mindless (in a good way), easy-to-consume entertainment. The site’s biggest appeal is its ease of image uploading, sharing and commenting. Consuming is just as easy to do, and Schaaf thinks it’s equally as enjoyable as TV. Imgur launched a chat feature last month and is shifting from image host to a social community and public destination. Continue reading Image-Sharing Imgur Wants to Provide a TV-Like Experience

Bravo Uses New Facebook API to Enhance User Engagement

Bravo is one of the first networks to make use of Facebook’s new Keyword Insights API. Scanning private posts of the social networking site’s 100 million-plus users, Bravo is taking advantage of the feature — introduced in September — by running keyword searches during new episodes of the “Real Housewives” TV shows and using the data for social engagement during reruns. The reruns are referred to as the “social edition” versions, which include tweets and comments from the stars. Continue reading Bravo Uses New Facebook API to Enhance User Engagement

‘Favoriting’ on Twitter is More Discreet than Re-Tweeting

The “favorite” feature in Twitter allows users to mark a tweet and keep it, such as a bookmark in a Web browser. When favoriting, it signals the originator that it has been marked, without a public acknowledgement in a feed. Favoriting is also another way to affirm the value of a tweet, but can also be tracked, which is what Favstar is doing. The company monitors favorites, and ranks tweets and their creators by the favorites that they generate.

Continue reading ‘Favoriting’ on Twitter is More Discreet than Re-Tweeting

Google+ Social Network Now Open to Public: Just Follow the Blue Arrow

  • Google+ opened to the public this week, two days prior to the annual F8 developer’s conference of rival Facebook.
  • “Google+ lets people share comments, articles, photos and videos with various ‘circles’ of friends or contacts, or they can share content publicly with any user who wants to view their posts,” reports The Wall Street Journal.
  • Vic Gundotra, a Google senior vice president, explained via a post on the company’s blog that Google+ is still in its infancy, but that the latest features bring the total number of improvements to 100 since the site’s launch three months ago.
  • In addition to the ability to search for information on topics, see related posts from other Google+ users and relevant content from the Web, Android users with front-facing cameras on their mobile devices can now have a multi-person “hangout” (as compared to Apple’s Facetime which supports only two for face-to-face video chats).
  • According to the article: “Google+ lets as many as 10 people communicate simultaneously in a video ‘hangout.’ On Tuesday, Google said people can broadcast a ‘hangout’ to the public, similar to how Google’s YouTube video site lets some partners broadcast a live event.”
  • Focusing on video may give Google an advantage over Facebook. “Google+, which launched in late June and which up till now had only been open by invitation to users, is also putting a heavier emphasis on video, one of its main technology advantages over Facebook,” reports WSJ. “Facebook, which has more than 750 million active monthly users, recently inked a deal with Skype SA to allow its users to communicate with each other through their computer’s built-in video cameras.”
  • For those who may be interested in registering for Google+, simply follow the blue arrow prominently featured on the Google.com page.