Amazon Profits from AWS, Doubles-Down on Original Content

Boosted by Amazon Web Services, Amazon just posted its most profitable quarter in its nearly 22-year history. The company’s revenue is often on a roller coaster; for Q1 2016, it showed net income of $513 million ($1.07 a share), compared to losses of $57 million (12 cents a share) in the same quarter last year. Revenue has bumped to $29.13 billion from $22.72 billion a year ago, with share prices rising more than 12 percent. This compares with less-than-stellar Q1 reports from Apple, Google, Microsoft and Intel. Continue reading Amazon Profits from AWS, Doubles-Down on Original Content

TV Globo Brazil Debuts OTT Simulcast, VOD, 4K in the Cloud

At NAB 2016, Globo Play TV program manager Marcos Rayol described that the Brazilian broadcaster’s OTT effort, Globo Play, offers simulcast, VOD and 4K in the cloud. Developing the concept was the most difficult part. “We spent a lot of time developing interfaces,” he said. “Once we began coding it, it was very straightforward.” Brazil has 115 million people with Internet access, 38 percent of whom have broadband connections. Of the 80 million with smartphones, only 34 percent accessed video in 2015. Continue reading TV Globo Brazil Debuts OTT Simulcast, VOD, 4K in the Cloud

ETC’s Virtual Reality Summit Dives Into the Business of VR

In a panel on the business of VR during ETC’s Virtual Reality Summit at NAB 2016, moderator Scott Lenet, president of Touchdown Ventures, asked panelists what will determine critical mass for VR. “All these new industries start with a lot of confusion over the right business model and technology,” said Reality Lab chief executive Halsey Minor, who is also chair/co-founder of Voxelus. “VR is right in the middle of that early confusing stage. But I do believe that this wave will move faster than any before it — by a longshot.” Continue reading ETC’s Virtual Reality Summit Dives Into the Business of VR

Cloud Conference: Moving From Local to Cloud Infrastructure

ConductorIO VP of business development and operations Monique Bradshaw talked about the paradigm change from local, on-premise infrastructure to the cloud. “The paradigm shift means a fundamental change in approach of underlying assumption,” she said during an ETC Cloud Innovation Conference keynote at NAB. “We’re seeing a big change in the ways that companies are looking at their rendering.” In five years, she noted, 90 percent of respondents to a survey think they’ll have at least some of their rendering in the cloud, up from close to 60 percent today. Continue reading Cloud Conference: Moving From Local to Cloud Infrastructure

Cloud Conference: Challenges to Rendering VFX in the Cloud

Visual effects and rendering in the cloud was the topic of an ETC Cloud Innovation Conference panel at NAB 2016, moderated by Google Cloud Platform senior product manager Srikanth Belwadi. The scope of the issue was made clear by the fact that “The Good Dinosaur” required 110 million compute hours and 300 TB of active data space. Panelists from Thinkbox, Shotgun, Rodeo FX, Avere Systems, and ConductorIO discussed the challenges to producing VFX in the cloud — but also its inevitability.
Continue reading Cloud Conference: Challenges to Rendering VFX in the Cloud

Google’s Daniel Alegre on Perils and Promise of the New TV

At NAB 2016, Google president of global partnerships Daniel Alegre gave the closing keynote on how television is transforming. “If you search for the term ‘TV is dead’, you’ll find 338 million results,” said Alegre. The TV set and viewing of our childhood, he explained, is gone, as the TV evolves to incorporate a computer and the hours of video viewership continue to climb. “A newer better TV is rising from the ashes, better than ever,” said Alegre, who noted mobile video is predicted to be responsible for 80 percent of all Internet traffic by 2018. Continue reading Google’s Daniel Alegre on Perils and Promise of the New TV

Cloud Keynote: Sony Exec Recommends Learning from Piracy

Sony DADC NMS (New Media Services) CTO and head of strategy Andy Shenkler keynoted ETC’s Cloud Innovation Conference at NAB 2016 in Las Vegas. Rather than talk pure technology about the cloud, Shenkler preferred a more unique angle: piracy. “The place I want to start is around competition in the OTT space specifically,” he said. “When we talk about OTT, the usual suspects are Hulu, Netflix, iTunes, Amazon, HBO GO, and so on. But we’re not really looking at the biggest competitor out there: piracy.” Continue reading Cloud Keynote: Sony Exec Recommends Learning from Piracy

Avid Chief Talks Third Party Apps at ETC Cloud Conference

At ETC’s Cloud Innovation Conference at NAB 2016, Variety editor David Cohen led a discussion with Avid chief executive/president Louis Hernandez Jr. “It’s been a remarkable journey,” Hernandez said. “With Avid Media Central, we wanted to connect people. We took our standalone applications and put them where they could be shared. Now you’re seeing a rapid expansion of the apps you can purchase: We have a record number of third party apps indexed on a common operating system. This is the direction that things are going.” Continue reading Avid Chief Talks Third Party Apps at ETC Cloud Conference

‘The Suitcase’: Unpacking Lessons in Cloud-Based Workflows

During the ETC Cloud Innovation Conference at NAB 2016, writer/director Abi Corbin discussed “The Suitcase,” a short film produced in the cloud, about a baggage handler who innocently steals a suitcase that contains terrorist plans. The film was a follow-up to “Luna,” a run-and-gun test on producing in the cloud. Daniel De La Rosa, director of film production technologies at Universal Pictures explained, “The goal was to test next-gen cloud-based workflows as well as the C4 framework which served as the glue.”
Continue reading ‘The Suitcase’: Unpacking Lessons in Cloud-Based Workflows

Snell Advanced Media Stresses Interoperable IP Solutions, 4K

Snell Advanced Media (SAM), which is the rebranded combination of Snell and Quantel, outlined solutions for its broadcast/cablecast customers to adopt IP networks, 4K, HDR, software virtualization, monitoring and news/sports solutions, as described by chief executive Tim Thorsteinson. 2016 is looking up, said Thorstseinson at NAB in Las Vegas, adding that, “2015 was the worst year in the market I’ve ever experienced in this industry.” The company is also a founding member of a consortium, AIMS, to standardize the implementation of IP networks. Continue reading Snell Advanced Media Stresses Interoperable IP Solutions, 4K

Autodesk and Google Cloud Platform Bring Maya to the Cloud

Autodesk and Google have partnered to offer Maya compute services on the Google Cloud Platform, which developed Google Cloud Platform ZYNC Render, an integrated cloud-based storage and rendering solution for the VFX industry. “We’ve been in discussions with Autodesk for quite some time,” said Google product manager Todd Prives. “It’s been a collaborative effort to bring Maya to Google.” With the ZYNC service for Autodesk Maya 2016 software, users will be able to render 3D scenes on the Google Cloud Platform. Continue reading Autodesk and Google Cloud Platform Bring Maya to the Cloud

Avid Debuts Integration with Adobe Premiere, NEXIS Storage

At Avid’s third annual Avid Connect event, over 1,000 people gathered prior to the official opening of NAB 2016 to hear the company’s chief executive Louis Hernandez Jr. “We’re the most open, extensible company here,” claimed Hernandez. “We invite everyone to join the open movement. We can solve this connectivity problem once and for all.” Proof of this boast was the news that Avid and rival Adobe have collaborated to tightly integrate Adobe’s Premiere Pro editing toolset into Avid’s MediaCentral Platform. Continue reading Avid Debuts Integration with Adobe Premiere, NEXIS Storage

ETC Ties Suitcase Bingo Game App to NAB Cloud Conference

ETC@USC has launched “The Suitcase Bingo Game” app in conjunction with the NAB Cloud Innovation Conference to encourage NAB participants to explore the latest in cloud production solutions. The app is available for both Android and iOS devices. The technologies were used in production of “The Suitcase,” the second short film to be produced through the Entertainment Technology Center and USC’s School of Cinematic Arts to test prove next generation workflow, use of the innovative C4 Framework, metadata, high dynamic range and 360 camera capture. Continue reading ETC Ties Suitcase Bingo Game App to NAB Cloud Conference

ETC Organizes NAB Cloud Innovation and VR Conferences

NAB and the Entertainment Technology Center at USC are coproducing two major conference programs at the NAB Show next week in Las Vegas: a Virtual Reality Summit on Wednesday, April 20, from 1:00-5:00 pm and the Cloud Innovation Conference, a 2-day gathering of industry leaders on Tuesday, April 19 and Wednesday, April 20. Both events are at the Las Vegas Convention Center. The Cloud Innovation Conference (CIC) covers the current status and future direction of the media cloud, providing professionals with essential knowledge. The half-day Virtual Reality Summit features hands-on practitioners who will discuss the technical and business aspects of producing content in this emerging marketplace. For more information about this year’s conference, visit the links above or the NAB Show website. Continue reading ETC Organizes NAB Cloud Innovation and VR Conferences

Nvidia’s Tesla P100 Chip Enables Speedy Machine Learning

Nvidia has entered the field of artificial intelligence with the debut of its Tesla P100 chip, which contains 15 billion transistors — about twice as many as its previous high-end graphics processor and, says Nvidia chief executive Jen-Hsun Huang, the largest chip ever made. Nvidia is creating the DGX-1 computer with eight Tesla P100 chips and AI software; computers from third parties integrating the chip are expected to be on the market by next year. Huang hints its first use is likely to be for cloud computing services. Continue reading Nvidia’s Tesla P100 Chip Enables Speedy Machine Learning