‘The Suitcase’: Unpacking Lessons in Cloud-Based Workflows

During the ETC Cloud Innovation Conference at NAB 2016, writer/director Abi Corbin discussed “The Suitcase,” a short film produced in the cloud, about a baggage handler who innocently steals a suitcase that contains terrorist plans. The film was a follow-up to “Luna,” a run-and-gun test on producing in the cloud. Daniel De La Rosa, director of film production technologies at Universal Pictures explained, “The goal was to test next-gen cloud-based workflows as well as the C4 framework which served as the glue.”
Continue reading ‘The Suitcase’: Unpacking Lessons in Cloud-Based Workflows

Snell Advanced Media Stresses Interoperable IP Solutions, 4K

Snell Advanced Media (SAM), which is the rebranded combination of Snell and Quantel, outlined solutions for its broadcast/cablecast customers to adopt IP networks, 4K, HDR, software virtualization, monitoring and news/sports solutions, as described by chief executive Tim Thorsteinson. 2016 is looking up, said Thorstseinson at NAB in Las Vegas, adding that, “2015 was the worst year in the market I’ve ever experienced in this industry.” The company is also a founding member of a consortium, AIMS, to standardize the implementation of IP networks. Continue reading Snell Advanced Media Stresses Interoperable IP Solutions, 4K

Autodesk and Google Cloud Platform Bring Maya to the Cloud

Autodesk and Google have partnered to offer Maya compute services on the Google Cloud Platform, which developed Google Cloud Platform ZYNC Render, an integrated cloud-based storage and rendering solution for the VFX industry. “We’ve been in discussions with Autodesk for quite some time,” said Google product manager Todd Prives. “It’s been a collaborative effort to bring Maya to Google.” With the ZYNC service for Autodesk Maya 2016 software, users will be able to render 3D scenes on the Google Cloud Platform. Continue reading Autodesk and Google Cloud Platform Bring Maya to the Cloud

Avid Debuts Integration with Adobe Premiere, NEXIS Storage

At Avid’s third annual Avid Connect event, over 1,000 people gathered prior to the official opening of NAB 2016 to hear the company’s chief executive Louis Hernandez Jr. “We’re the most open, extensible company here,” claimed Hernandez. “We invite everyone to join the open movement. We can solve this connectivity problem once and for all.” Proof of this boast was the news that Avid and rival Adobe have collaborated to tightly integrate Adobe’s Premiere Pro editing toolset into Avid’s MediaCentral Platform. Continue reading Avid Debuts Integration with Adobe Premiere, NEXIS Storage

ETC Ties Suitcase Bingo Game App to NAB Cloud Conference

ETC@USC has launched “The Suitcase Bingo Game” app in conjunction with the NAB Cloud Innovation Conference to encourage NAB participants to explore the latest in cloud production solutions. The app is available for both Android and iOS devices. The technologies were used in production of “The Suitcase,” the second short film to be produced through the Entertainment Technology Center and USC’s School of Cinematic Arts to test prove next generation workflow, use of the innovative C4 Framework, metadata, high dynamic range and 360 camera capture. Continue reading ETC Ties Suitcase Bingo Game App to NAB Cloud Conference

ETC Organizes NAB Cloud Innovation and VR Conferences

NAB and the Entertainment Technology Center at USC are coproducing two major conference programs at the NAB Show next week in Las Vegas: a Virtual Reality Summit on Wednesday, April 20, from 1:00-5:00 pm and the Cloud Innovation Conference, a 2-day gathering of industry leaders on Tuesday, April 19 and Wednesday, April 20. Both events are at the Las Vegas Convention Center. The Cloud Innovation Conference (CIC) covers the current status and future direction of the media cloud, providing professionals with essential knowledge. The half-day Virtual Reality Summit features hands-on practitioners who will discuss the technical and business aspects of producing content in this emerging marketplace. For more information about this year’s conference, visit the links above or the NAB Show website. Continue reading ETC Organizes NAB Cloud Innovation and VR Conferences

Nvidia’s Tesla P100 Chip Enables Speedy Machine Learning

Nvidia has entered the field of artificial intelligence with the debut of its Tesla P100 chip, which contains 15 billion transistors — about twice as many as its previous high-end graphics processor and, says Nvidia chief executive Jen-Hsun Huang, the largest chip ever made. Nvidia is creating the DGX-1 computer with eight Tesla P100 chips and AI software; computers from third parties integrating the chip are expected to be on the market by next year. Huang hints its first use is likely to be for cloud computing services. Continue reading Nvidia’s Tesla P100 Chip Enables Speedy Machine Learning

Intel Debuts Chips, Partnerships for Next-Gen Cloud Computing

Intel just introduced the Xeon E5-2600 v4 chip family, which includes up to 22 calculating engines on each chip (up from a maximum of 18) and has built-in features to encrypt data more quickly, thus potentially improving security of cloud computing. Dell, HP and Cisco Systems will use the chips to make new servers. Intel also revealed its collaboration with CoreOS and Mirantis whose technologies are aimed to make it easier for companies to move data between different cloud services or their own data centers and the cloud. Continue reading Intel Debuts Chips, Partnerships for Next-Gen Cloud Computing

Sony to Launch Ultra 4K Movie Streaming Service Next Week

Sony is slated to roll out its 4K movie streaming service on Monday, April 4. First announced at January’s CES in Las Vegas, the new service will be called Ultra. Viewers will be charged $30 to purchase new Sony-produced films and $12-15 to upgrade pre-owned movies from their UltraViolet cloud locker. Ultra will also offer 4K HDR content such as extras previously only featured on discs. Consumers who buy a 2016 4K Sony TV will get four UHD movies bundled with their new television. Transactional VOD rentals are not expected to be an option featured with the launch. Continue reading Sony to Launch Ultra 4K Movie Streaming Service Next Week

Amazon, Google and Microsoft Race to Dominate AI Platform

Silicon Valley has dubbed machine learning and artificial intelligence as the next big thing. Today’s tsunami of data has created the need to make sense of it, quickly and efficiently. Although recent focus has been on giant public clouds from Amazon, Google and Microsoft, now those companies’ abilities to use AI to parse all that data has become the latest arena of competition. All three companies are now striving to define the next gen platform, with Google in the lead and Microsoft and Amazon playing catch up. Continue reading Amazon, Google and Microsoft Race to Dominate AI Platform

Bitcoin Rival Ethereum Offers Online Markets, Smart Contracts

Although other alternative currencies have tried to gain traction as Bitcoin struggles with internal divisions, none have succeeded in doing so — until now. A rival virtual currency, Ethereum, has gained the interest of a wide range of finance and technology behemoths, including JPMorgan, Chase, Microsoft and IBM. As a result, its value has shot up 1,000 percent over the last three months. Built on a blockchain in which every transaction is publicly recorded as is Bitcoin, Ethereum promises to do more. Continue reading Bitcoin Rival Ethereum Offers Online Markets, Smart Contracts

Google Makes its Move to Become a Player in Cloud Services

Until now, Google has been third, behind Amazon and Microsoft, in the fast-growing market of cloud computing services. That all changed at its NEXT conference in San Francisco when the company showcased a variety of cloud-based services including software for machine learning, a powerful new speech service that challenges Nuance’s dominance, and a recently introduced vision service. Google also plans to expand places where people can purchase its cloud services from four regions to 16 in the next year-and-a-half. Continue reading Google Makes its Move to Become a Player in Cloud Services

GDC 2016: Your Brain on VR, The Psychology of Doing VR Right

Cognitive scientist, programmer, game developer, and senior technical designer for Riot Games and Radial Games Dr. Kimberly Voll took a packed house at the Game Developers Conference into the brain on VR, hailing the tremendous opportunities and flashing potential hazards this new medium presents. As someone who “engineers awesome experiences through understanding humans better, frequently in VR,” Voll’s latest project is “Fantastic Contraption,” a VR update to the popular 2008 building game, that will be shipping with the HTC Vive in April. Continue reading GDC 2016: Your Brain on VR, The Psychology of Doing VR Right

Users Seek New Storage and Cloud Solutions as Data Explodes

IBM estimates that smartphones and devices related to the Internet of Things will generate 44 zettabytes (exabytes to the thousandths) by 2020. To handle all that information, IBM is looking at storage solutions that combine machine learning and artificial intelligence, both of which excel at finding patterns. Other companies are looking for solutions, including Pure, which is combining flash storage and engineering to create a storage unit that currently holds 16 petabytes, or five times most storage devices. Continue reading Users Seek New Storage and Cloud Solutions as Data Explodes

Apple, WhatsApp Cases Focus on Law Enforcement vs. Privacy

Although President Obama finally stated that he sides with the Justice Department in the ongoing battles between law enforcement and Apple over encryption of the San Bernardino shooter’s iPhone, U.S. citizens aren’t so sure. A Wall Street Journal/NBC News survey revealed that 47 percent of Americans believe Apple shouldn’t cooperate with law enforcement. The government is not just facing a difficult battle with Apple but another, even more crucial one with Facebook’s WhatsApp popular messaging application. Continue reading Apple, WhatsApp Cases Focus on Law Enforcement vs. Privacy

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