TikTok is further entrenching itself in music streaming with its new “Artist Account” toolbox that allows followers to play tunes, buy merchandise and access news and information. The new feature is designed to allow artists to promote their work and increase discoverability using such tools as an artist tag and new release highlights on discovery pages. TikTok describes the Artist Account as a “toolbox of features” to support promotion and “forge a closer relationship between artist and fan on TikTok.” Available to every music creator that has uploaded at least four songs, more than 70,000 accounts are eligible from the drop. Continue reading TikTok Adds ‘Artist Accounts’ to Help Boost Music Streaming