Alibaba Combats Counterfeit Goods After Filing IPO Prospectus

As part of its effort to streamline the process of addressing counterfeit goods, Chinese e-commerce company Alibaba Group has begun to automatically remove from its biggest shopping site products that certain brands have deemed as fake. Alibaba’s Taobao shopping site is one of the busiest in the world, and counterfeit goods have been a concern ahead of the company’s IPO. Its expedited take-down process will initially apply to products identified by less than two dozen brands participating in the program. Continue reading Alibaba Combats Counterfeit Goods After Filing IPO Prospectus

Mortar Data Makes it Easier to Build Recommendation Engines

Mortar Data, a New York-based company known for building and hosting custom big data applications, recently announced the launch of a recommendation engine platform that allows anyone to build their own system, and use it with their own data, for free. Recommendation systems are becoming increasingly popular, and have become a gold mine for big companies such as Pandora and Netflix, which use the services to make recommendations based on customer history. Continue reading Mortar Data Makes it Easier to Build Recommendation Engines

SPROCKIT Startup Enables Companies to Leverage Fan Content

Chute helps clients take the best content created by a brand’s most loyal customers, people who create content that features their brand, and use it in marketing and ad campaigns with the customers’ permission. Chute scours the Web for user generated content of all types — text, photo, music, video — that celebrates a client’s brand. Using both online metrics and human screening, they select the best examples of content: selfies holding a favorite drink, a post about a store experience, a fake commercial for a favorite car, etc. Continue reading SPROCKIT Startup Enables Companies to Leverage Fan Content

SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

“Computers are like a bicycle for our minds,” Steve Jobs once said. “If that’s the case, then the cloud is a jetliner,” said Josh Rizzo, VP technology for Hula Post Production and moderator of SMPTE’s “Distributive Creativity” panel at NAB on the use of the cloud by the entertainment industry. Rizzo started off by making two overarching points: First, the entertainment industry is moving from expression to experience. Second, anything that can be built can be hacked, but the cloud is more secure than many options. Continue reading SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

Hshtags Search Engine: The Google Search of Social Media

Hshtags is a new search engine from developer Kim Goulbourne that is designed to help users easily navigate the mass onslaught of hashtags, which have become a nearly ubiquitous utility of the social Web. The universal hashtag search client, launched in September, provides access to all the content posted with a specific hashtag from an array of social platforms including Facebook, Flickr, Instagram, Tumblr, Twitter, Vimeo and YouTube (support for Vine and Google+ is expected soon). Continue reading Hshtags Search Engine: The Google Search of Social Media