App Annie Shares Trends of the App Store’s First 10 Years

Apple’s App Store turns 10 on Tuesday, and to commemorate the milestone App Annie has compiled some interesting statistics. For example, consumers have spent $130 billion on iOS apps and have downloaded 170 billion of them. The average iPhone owner has installed more than 100 apps, yet opens less than 40 of them monthly. According to App Annie, social media giant Facebook is the most downloaded app in the history of the App Store, followed by Facebook Messenger, YouTube, Instagram, WhatsApp, Google Maps, Snapchat and Skype. Continue reading App Annie Shares Trends of the App Store’s First 10 Years

EA Switches to Microtransactions for New ‘Star Wars’ Sequel

Electronic Arts, with the debut of “Star Wars Battlefront II” at E3 in Los Angeles this week, plans to abandon the sales of “expansion packs,” which are the maps, quests and other content sold separately for videogames. Instead, it will send customers smaller packs for free, as a way to keep them playing the game, and use microtransactions to sell less expensive virtual goods. The company is basing this switch of sales pipelines on the fact that microtransactions, even in free-to-play mobile games, have garnered billions of dollars. Continue reading EA Switches to Microtransactions for New ‘Star Wars’ Sequel

Mobile Gamers Spent Nearly $1 Billion Last Week of December

Marking the biggest week of the year for mobile games, research firm Sensor Tower reports that sales of game apps between Christmas and New Year’s Day jumped 53 percent over the same period last year. “Smartphone and tablet users spent a record $967.6 million on game apps for iOS and Android devices,” notes The Wall Street Journal. “Two factors typically goose spending during the week: mobile devices given as gifts, and people off from work and school who have free time to load up on apps.” Additionally, game developers typically introduce “discounts and special holiday-timed events during the week.” According to Newzoo, mobile is now the largest slice of the $100 billion video game pie. Continue reading Mobile Gamers Spent Nearly $1 Billion Last Week of December

Pokémon to Develop Games for Nintendo’s Next-Gen System

“Pokémon Go” — produced by Pokémon Co., an affiliate of Nintendo, and developed by Google spin-off Niantic — has been downloaded more than 500 million times since its July introduction. Now, Pokémon chief executive Tsunekazu Ishihara says his company plans to create games for Nintendo’s next-generation system, which sources say will combine features of traditional consoles and handheld devices. Ishihara also says the company hopes to bring “Pokémon Go” to China and South Korea. Continue reading Pokémon to Develop Games for Nintendo’s Next-Gen System

Major Growth Predicted for App Store in the Next Four Years

App intelligence firm Sensor Tower projects that Apple’s App Store will reach 5.06 million apps by 2020, making its catalog 73 percent larger than figures expected this year. The App Store debuted in 2008, reached 5,000 apps by the end of the year, and totaled 1.75 million apps by 2015. “New games fuel the App Store’s growth, because of both their popularity and because game makers have to release new titles often to keep users engaged,” reports TechCrunch. “48,231 new apps were released this May, with 43 percent of those being games.” Those were followed by apps for Education, Entertainment, Business and Lifestyle. Interface upgrades and search ads are expected to help with app discovery moving forward. Continue reading Major Growth Predicted for App Store in the Next Four Years

Mobile Gaming Revenue on an Upswing, Supercell is Top Earner

Revenue from mobile gaming is expected to rise 16.5 percent this year to $3.04 billion, surpassing the revenue growth of e-books, music, and videos. An estimated 60 percent of that growth is expected from in-app purchases. Mobile gaming companies will likely make most of that revenue from only a few strong-performing games because the revenue distribution is highly skewed towards the top. Currently, European gaming companies are making the most successful mobile games. Continue reading Mobile Gaming Revenue on an Upswing, Supercell is Top Earner