YouTube Expands its 7-Day Stories Feature to More Creators

YouTube expanded its Stories to more than 100,000 subscribers in its Partner Program, meaning they will appear more often in mobile users’ homepages. The trial for Stories began earlier this year with only a few channels. YouTube Stories last for seven days, appear for subscribers and non-subscribers, and allow creators to interact with fans that can leave comments or ask questions. First announced in November 2017, YouTube Stories appears to target channel promotion and community engagement rather than day-to-day updates. Continue reading YouTube Expands its 7-Day Stories Feature to More Creators

Snapchat Intros Native Shopping With E-Commerce Channel

Snapchat’s Discover section now features a new channel called “Shop & Cop” that offers an e-commerce experience powered by Shopify. The new channel allows consumers to shop without having to leave the app. It is curated by Snapchat, but features Shopify merchants selling their products. Black Friday and Cyber Monday served as the launching pad for rolling out the feature while offering special bargains. Coco and Breezy, Gymshark, Kylie Cosmetics and Drake’s merchandise shop TourLife are among the 20 brands that have already signed on. Continue reading Snapchat Intros Native Shopping With E-Commerce Channel

Eventbrite to Sell Concert Tickets From YouTube Music Vids

Online video giant YouTube, which already has a deal with Ticketmaster, is adding Eventbrite to its ticketing initiative. The new partnership will bring Eventbrite listings for live music performances to YouTube’s Official Artist Channels on the video platform’s desktop and app versions. Event listings and a “Tickets” button will appear below an artist’s video so that fans can purchase tickets directly through Eventbrite. Through YouTube’s deals with Eventbrite and Ticketmaster, the streaming video platform covers more than 70 percent of the ticketing market in the U.S. Continue reading Eventbrite to Sell Concert Tickets From YouTube Music Vids

Sony Adds 200 Local Channels to its PlayStation Vue Service

Sony’s OTT service PlayStation Vue is expanding its lineup by adding 200 local stations across the U.S., including ABC, CBS, FOX and NBC affiliates and ESPN College Extra. With the expanded lineup, Playstation Vue now features more than 450 local stations. The service is available via Sony’s game console; across Android, iOS and web platforms; and media players such as Android TV, Apple TV, Amazon’s Fire TV, Google’s Chromecast and Roku devices. The additions could help the service compete with new players, including Hulu and YouTube TV. Continue reading Sony Adds 200 Local Channels to its PlayStation Vue Service

Amazon Adjusts Ad-Free Viewing on its Twitch Prime Platform

On September 14, Amazon will end ad-free viewing on Twitch Prime, which has been complimentary since it was launched two years ago as a benefit for Amazon Prime subscribers. Twitch Prime has since evolved into its own thriving platform, featuring free games, in-game prizes for some titles and a monthly channel subscription credit that the user can award to a streamer of his/her choice. These perks will remain despite the end of ad-free viewing. Amazon is positioning the change as a way to better support creators. Continue reading Amazon Adjusts Ad-Free Viewing on its Twitch Prime Platform

AT&T Looks to Attract Cord Cutters With New Video Service

AT&T launched WatchTV, a “skinny bundle” video service aimed at luring cord cutters. The package offers a select number of TV channels for as little as $15 per month and gives free access to subscribers on unlimited data plans. For now, the service will be free with the company’s two top-tier wireless plans; the $15 per month plan will launch later. Among the channels to be included are AMC Networks and Discovery; Viacom’s Comedy Central and MTV2 will be added after launch. AT&T just acquired Time Warner for $81 billion. Continue reading AT&T Looks to Attract Cord Cutters With New Video Service

Roku to Offer Subscription Video Market Similar to Amazon’s

According to sources, Roku will debut a marketplace similar to Amazon Channels, allowing consumers to sign up for video subscription services without downloading separate apps on Roku devices. Roku already offers access to HBO Now, CBS All Access and other subscription services via its channel store, but, up until now, consumers have needed to download a dedicated app (which Roku calls a “channel”) onto their device and then sign up for the service. The new marketplace is expected to make it much easier to access such services. Continue reading Roku to Offer Subscription Video Market Similar to Amazon’s

TiVo DVRs Add Support for Amazon’s Virtual Assistant Alexa

TiVo is introducing voice control to its DVRs with support for Amazon’s digital assistant Alexa. Consumers who have TiVo devices including the Premiere, Roamio and Bolt boxes will be able to interact with Alexa for basic remote control commands such as skipping commercials with SkipMode, changing channels, and launching video apps like Netflix. TiVo joins companies including DirecTV, Dish and Verizon in adding hands-free, voice control features. At CES in January, TiVo announced its plans to add support for Alexa and Google Assistant. Continue reading TiVo DVRs Add Support for Amazon’s Virtual Assistant Alexa

YouTube to Sell Vevo Music Video Clips Direct to Advertisers

Google’s YouTube will now sell Vevo’s music video clips directly to advertisers, as part of a deal struck late last year but just made public. Up until now, Vevo had the first pass at selling its own videos, leaving automated, remnant ad sales to Google. At YouTube’s “Brandcast” pitch event to advertisers, the company did not so much announce the terms of the deal, but let it slip that it was selling Vevo clips in its “Google Preferred” tier, which is a collection of its most valuable and most “brand-safe” content. Continue reading YouTube to Sell Vevo Music Video Clips Direct to Advertisers

Game Streamer Twitch Debuts Always-On Chat Room Feature

Amazon-owned game streaming platform Twitch introduced a new feature yesterday called “Rooms.” First announced at TwitchCon in October, the always-on chat room feature is now available for web and mobile (for now, creators can host up to three public or private Rooms). Individuals with a Twitch account have the ability to create custom chat rooms accessible from the Stream Chat feature on channel pages. Channel owners can specify which users get access, such as followers, moderators or subscribers. The rooms can also be created based on shared interests, such as spoilers. Continue reading Game Streamer Twitch Debuts Always-On Chat Room Feature

Hulu to Offer High-Quality Live Streaming With 60fps Support

One of the criticisms of Internet-based live television services involves video quality limitations for sports fans. Some of the services support 30fps, a frame rate that leads to problems when streaming live sports. Hulu announced this week that it plans to address this concern with a staggered rollout of support for 60fps for its Live TV service. The streams will initially be available for select channels and devices, to be followed by an expanded rollout. Support for higher-quality streams could attract new customers for Hulu, especially on the eve of the Winter Olympics. Continue reading Hulu to Offer High-Quality Live Streaming With 60fps Support

YouTube Introduces Plan to Unify Artists’ Disparate Channels

YouTube debuted plans to streamline its service by consolidating artists’ channels. In doing so, it will combine separate channels for live albums, music videos, live performances, single songs and complete albums to a single site. Among YouTube’s many music partners, the new plan will especially impact Vevo channels where Official Artist Channels, marked with a musical note, will be the first thing a user sees in search. Channels can still be accessed with YouTube’s advanced channel filter in search. Continue reading YouTube Introduces Plan to Unify Artists’ Disparate Channels

YouTube Promises Human Vetting of Google Preferred Videos

After YouTube star Logan Paul posted a video of a dead body hanging in a Japanese forest, YouTube again promised to scrutinize its top videos more closely, and also change the threshold for which videos can accept ads. Last year, marketers discovered their ads were being shown next to extremist videos. In response, YouTube developed new policies to give advertisers more control over the placement of their content and said it would better police videos. But the Logan Paul video shows just how challenging that can be. Continue reading YouTube Promises Human Vetting of Google Preferred Videos

YouTube Ups its Social Profile with the Debut of Reels Feature

YouTube has debuted Reels, a video feature similar to Snapchat and Instagram Stories. Users will find Reels on a new tab in creators’ channels and will be able to adorn videos with filters, text and stickers. Unlike Snapchat and Instagram Stories, a single creator can make many Reels on different topics and the videos will not disappear after 24 hours. With Reels, Google hopes to make YouTube a more social environment and keep users glued to the platform. Google reportedly bid $30 billion to buy Snap last year. Continue reading YouTube Ups its Social Profile with the Debut of Reels Feature

YouTube Now Offers Concert Information, Ticketmaster Links

Google-owned YouTube has announced a new partnership with Ticketmaster that steers music fans to concert tickets and tour info via the YouTube video pages of musical acts. Upcoming North America tour dates and nearest shows for hundreds of artists are now available in the description section of the acts’ posted videos. By clicking on the related “tickets” button for a specific show, YouTube users will be directed to the Ticketmaster site for purchase options. The new feature is available on both web and mobile versions. YouTube is planning international expansion and additional artist-to-fan connections. Continue reading YouTube Now Offers Concert Information, Ticketmaster Links

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