Discovery Inc., the broadcasting and film production company founded by John Hendricks in 1985, on Friday completed its $43 billion acquisition of AT&T’s subsidiary WarnerMedia, the multinational M&E conglomerate and parent of the famed Warner Bros. motion picture studio launched in 1923. The newly formed Warner Bros. Discovery includes film, television and news operations that generate roughly $50 billion in annual revenue, creating an entity valued at about $130 billion, placing it at the forefront of the world’s media empires. Continue reading WarnerMedia and Discovery Merger Alters Media Landscape

Aiming to increase its subscriber base, HBO Max is launching a lower priced, ad-supported tier in the first week of June. The new tier is priced at $9.99 a month versus the ad-free tier at $14.99 a month. Subscribers to the lower priced tier will not have access to Warner Bros. features that debut simultaneously in theaters and on the higher-priced tier. WarnerMedia revealed that the ad-supported version will serve “limited commercials,” and allow advertisers to reach viewers in a way they cannot on linear TV. The company is also planning steps toward global expansion. Continue reading WarnerMedia to Introduce an Ad-Supported Tier of HBO Max

Google’s streaming OTT service YouTube TV — which provides subscribers with live television and news, on-demand video, cloud-based DVR, and live and local sports from 70+ networks— will carry Cinemax and HBO for the first time under a new distribution deal with AT&T’s WarnerMedia. As part of the agreement, YouTube TV will also offer the upcoming streamer HBO Max when it debuts in May, and will continue to provide Turner cable networks such as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Classic Movies.  Continue reading WarnerMedia Deal to Bring HBO and Cinemax to YouTube TV

AT&T completed its $85.4 billion acquisition of Time Warner last year, in part to take on phone service competitors and streaming giant Netflix. Now, WarnerMedia has confirmed that its upcoming streaming video service will be called HBO Max. A beta version is expected by the end of this year, with a full launch slated for spring 2020. The subscription service will feature 10,000 hours of content at launch, including films from the Warner Bros. library, HBO series and movies, exclusive streaming for all 236 episodes of “Friends,” The CW’s upcoming “Batwoman” and “Katy Keene” series, original movies from Greg Berlanti and Reese Witherspoon, full libraries of “Pretty Little Liars,” “The Fresh Prince of Bel Air” and more. Continue reading WarnerMedia’s Streaming Service Will Be Called HBO Max

Starting next month, new subscribers to YouTube TV will face a $5 monthly increase. The new price will run $40 per month; however, existing subscribers will continue to pay $35. The good news for consumers is that the service announced a major content expansion with new offerings from Turner, NBA TV and MLB Network. The base package now includes Turner networks such as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Classic Movies. MLB Network and NBA TV will soon join the lineup. Continue reading YouTube TV Adds Turner and Sports Content, Raises Pricing

Hulu just inked a deal with NBCUniversal that will bring live coverage of NBC and Telemundo-owned stations to its live streaming service. The deal is a coup for Hulu, which, when it unveils its new service later this month, will offer the top four broadcast TV channels. Hulu previously made deals with CBS, Disney-ABC and Fox as well as USA, Syfy, Bravo, E!, MSNBC, CNBC, NBCSN, Sprout and others, for a total of 50 live TV channels. The new deal also allows Hulu to license NBC and Telemundo broadcast affiliates. Continue reading With NBCU Deal, Hulu Will Stream All Top Four Broadcasters

On September 9, NBCUniversal will unveil the rebranding of its Sprout cable property into a new network, Universal Kids, to be overseen by Sprout exec Deirdre Brennan. The network will feature family-friendly content from DreamWorks Animation, Illumination Entertainment and Universal theme park attractions. Whereas Sprout targets preschool children, Universal Kids will broaden its reach to children 2 through 11 years old. The first series is “Top Chef Junior,” a version of Bravo’s cooking competition show. Continue reading NBCUniversal Set to Launch Universal Kids Network This Fall

Over the weekend, AT&T announced it has agreed to acquire Time Warner for $85.4 billion in cash and stock. If the deal passes regulatory hurdles, AT&T would become home to Turner cable networks (such as TBS, CNN and TNT), premium cable channel HBO and the Warner Bros. film and TV studios. The telco, which already owns DirecTV, would also pick up a stake in Hulu. The new business would combine the carrier’s millions of wireless and pay-TV subscribers with Time Warner’s major media entities, enabling AT&T to produce and distribute an array of content across wireless phone, broadband and satellite TV. Continue reading AT&T to Purchase Media Giant Time Warner for $85.4 Billion

Time Warner announced it is investing $583 million for a 10 percent stake in Hulu, joining forces with existing owners Disney, 21st Century Fox and Comcast’s NBCUniversal. However, Time Warner does not plan to offer its television programming via the current version of Hulu’s video service, which features repeats of recently aired shows. Instead, the media giant will license its content for the new pay TV service that Hulu plans to launch in 2017. That means channels such as Cartoon Network, CNN, TBS, TNT and Turner Classic Movies would be available to viewers through the planned live TV service. Continue reading Time Warner Invests in Hulu with Plans to Join Pay TV Service

Cable networks tend to schedule advertising with a “more is more” approach. But the added revenue comes at a cost to marketers and viewers. Marketers worry that the resulting “ad clutter” obscures their message. Meanwhile, the proliferation of commercial-free, OTT content has shortened the average viewer’s commercial tolerance, especially among the ever-valuable millennial demographic. In a move that truTV sees as a way for advertisers to “rise above the noise,” the cable and satellite channel is planning to cut down ad time and increase each slot’s value. Continue reading TruTV Cuts Ad Time, Hopes to Increase Value for Advertisers

DirecTV just released its first virtual reality app, BKB VR, which stands for Big Knockout Boxing. Not for use with live games, BKB VR will display the event held on June 27 at Las Vegas’s Mandalay Bay, which was recorded in 360-degree video. Available for Google Cardboard and Samsung Gear VR headsets, BKB VR can be downloaded on Google Play for Android phones and the App Store for iPhones. The fight footage is also available via Samsung’s Milk VR service and the Oculus Store. Continue reading DirecTV Launches First VR App to Promote Big Knockout Boxing

Dish Network’s new Sling TV service is transitioning from its invitation-only beta phase to public availability, starting at $20 per month (various add-ons are available for $5 each per month). Unveiled during CES, the pay TV service features access to channels ranging from ABC Family, CNN and the Disney Channel — to ESPN, TBS and TNT. It also includes access to a VOD library, the WatchESPN app, and content from Maker Studios. Yesterday, the company announced that AMC Networks would become another programming partner. Continue reading Dish Goes National with Sling TV Service, Adds AMC Networks

Turner’s Cartoon Network launched an app last week that features 10- to 15-second clips of the cable channel’s animated shows. “Cartoon Network Anything” is targeting boys 6- to 11-years old, many of whom are shifting towards mobile media consumption. Cartoon Network designed the app to drive young viewers back to the TV with promotions for on-air properties in between the 15-second clips, games, polls, quizzes, trivia, and puzzles. The free app is available for iOS and Android. Continue reading Micro-Content: Cartoon Network Unveils Mobile App for Kids

An analysis of ratings for Turner’s Cartoon Network suggests that children’s cable programmers may be suffering as a result of Netflix deals. At the beginning of 2013, Turner solidified a deal with Netflix that included shows on Cartoon Network and Adult Swim. Since Cartoon Network content became available on Netflix at the end of March, data has revealed that ratings in Netflix households have been 10 percent lower than those of non-Netflix households. Continue reading Cartoon Network: Are Ratings Suffering Due to Netflix Deal?

Large media companies like Viacom are seeing financial growth coming from digital devices, on which consumers are accessing streaming services such as Netflix. While this seems like a win for Viacom, as it collects on money paid by Netflix for the right to provide shows it has already aired on traditional TV, it might also backfire as more users become accustomed to watching online rather than on television. Continue reading Making Netflix Deals: Does It Hurt Big Media Companies?