Facebook Ends Test that Led to Surprise Rise in Fake News

Facebook will end Explore, an experiment launched last fall in six countries that separated posts from news sites and publishers from other content. Publishers in Bolivia, Cambodia, Guatemala, Serbia, Slovakia, and Sri Lanka said they were blindsided by the experiment, and that it led to a surprising amount of misinformation or fake news. The test put a “digital divide” between family/friends and brands and news sources. Facebook admits they should have communicated the experiment better to publishers. Continue reading Facebook Ends Test that Led to Surprise Rise in Fake News

Facebook to Include Breaking News Section in Watch Platform

As part of Facebook’s broader news strategy, company exec Campbell Brown announced at the Code Media conference that the social platform plans to introduce a breaking news feature to its video streaming platform Facebook Watch. The company launched Watch in August to compete in the original video space across mobile, TV apps and desktop. Content partners earn 55 percent of ad revenue and Facebook gets 45 percent. Watch is different than Facebook’s video tab in that it offers exclusive content, personalized recommendations, subscription options and more. Continue reading Facebook to Include Breaking News Section in Watch Platform

Facebook Develops Metered Paywall, Debuts Analytics Tool

Facebook is developing a metered paywall to drive viewers to subscribe to source publications of stories posted on Instant Articles. The move is in response to the social media platform’s tense relationship with publishers, who are losing viewership of stories on their own websites, as well as revenue. While sources say that discussions about the paywall are in the early stages, and testing won’t begin until October, Facebook is currently introducing a new analytics tool for publishers. Meanwhile, Amazon is now paying publishers and digital influencers to post to its new commerce-centric social network Spark. Continue reading Facebook Develops Metered Paywall, Debuts Analytics Tool

News Media Unite for Collective Bargaining with Tech Titans

The difficult relationship between Google and Facebook and traditional journalism outlets is based on the fact that the former has control over digital advertising and distribution, disempowering the latter. Now, the News Media Alliance, that industry’s main trade group, is working to win collective bargaining rights with the digital titans they are forced to depend on, asking Congress for a limited antitrust exemption to do so. Experts give the effort long-shot odds, but news media industry is determined to proceed. Continue reading News Media Unite for Collective Bargaining with Tech Titans

Facebook Takes Additional Steps in Battle Against Fake News

Facebook has donated $14 million to the News Integrity Initiative, established by Craigslist founder Craig Newmark to combat fake news. The project, which will be headed by Jeff Jarvis, will run out of the City University of New York’s journalism school. The move is just one of Facebook’s recent efforts to combat fake news. The company has also hired former CNN anchor Campbell Brown to lead its new Facebook Journalism Project, partnered with fact-checking sites to tag fake news, and published tips on how to identify it. Continue reading Facebook Takes Additional Steps in Battle Against Fake News

Facebook Journalism Project Aims to Improve Ties with Media

Facebook’s Journalism Project is creating stronger connections to media companies, the result of the company’s unwelcomed limelight regarding fake news, and founder Mark Zuckerberg’s reluctant admission that the company is, at least in part, a media company. Facebook is also reaching out to support local news and making more efforts to educate users about hoaxes. Facebook plans to offer training for journalists and keep media updated on its efforts. This is the latest chapter in a historically complicated relationship. Continue reading Facebook Journalism Project Aims to Improve Ties with Media