Facebook May Lead AR Race, Some Already Have Concerns

With augmented reality in its News Feed, Instagram and Messenger, Facebook is well positioned to dominate with the biggest AR platform, based on the Camera Effects Platform debuted at F8 2017. Selfie filters are one of the more popular Facebook applications, and Facebook is now rolling out very different filters for its Instagram platform, which has a bigger focus on brands and personalities. Engineering director in charge of Facebook’s AR project Ficus Kirkpatrick said the company wants “to increase the diversity of AR.” Continue reading Facebook May Lead AR Race, Some Already Have Concerns

Facebook Promotes AR Features with Platform Wide Release

After testing out AR face masks with selected outside developers, Facebook is now rolling out its Camera Effects Platform to any outside developer to build AR features for its in-app camera. HBO used it to build masks for “Game of Thrones” fans to become the Night King, and Lucasfilm used it so “Star Wars” fans could become Kylo Ren. With the wide introduction, we’re likely to see all kinds of AR face masks and effects. Facebook AR Studio, its AR platform, debuts this week and will be live to all in a couple of days. Continue reading Facebook Promotes AR Features with Platform Wide Release