CES Panel: CMOs Discuss Top Priorities, Trends and Change

Growth priorities, game-changing technology, engaging customers, building brands, and the trends and challenges that keep marketing execs awake at night were among the topics discussed by three of Forbes Top 50 CMOs during a C Space panel at CES, moderated by editor of the CMO Network at Forbes, Jenny Rooney. Aimée Lapic of Pandora, Susan Vobejda of The Trade Desk, and Deborah Wahl of Cadillac work in different markets but face similar challenges as they break through old models, explore new ways of reaching and engaging audiences, and balance the potential of personalization with privacy. Continue reading CES Panel: CMOs Discuss Top Priorities, Trends and Change

The Future of Television is Mobile Says Viacom CEO at CES

“Mobile distribution really is the catalyst that will turn this whole decline of television argument on its head,” said Viacom CEO Bob Bakish in his opening keynote conversation at the Variety Entertainment Summit at CES. The daylong media and advertising-oriented gathering drew capacity audiences to sessions focused on disruption and opportunities in a dynamic and vastly different media landscape. Bakish knows that 5G will open new distribution channels and autonomous cars will remove “the last vestige of video-free environment.” Continue reading The Future of Television is Mobile Says Viacom CEO at CES

Industry Leaders Discuss Audience Engagement at CES 2018

C Space and the Variety Entertainment Summit at CES focused attention on media companies and the quest for attention from a fragmented and easily distracted audience. Six executives on the “Let’s Get Connected: Titans of Audience Engagement” panel represented a cross-section of audience segments from PBS and Pinterest to Vice and WWE. Each revealed layers beyond the sheer numbers of viewers or video streams to show the value of knowing and then engaging with your audience. Moderator Gayle Fuguitt of Foursquare framed the discussion as “better channels for connecting brands and audiences.” Continue reading Industry Leaders Discuss Audience Engagement at CES 2018

New Tech Enabled by 5G Networks Will Be Highlighted at CES

CES attendees will see the latest in numerous technologies, but one to watch this year is 5G, the shorthand phrase for fifth-generation wireless technology. Currently, users of smartphones and connected devices get 4G connectivity, and experts expert that 5G will have a significant impact on powering tech trends, from IoT (Internet of Things) devices to smart homes and smart cities. At CES 2017, Qualcomm chief executive Steve Mollenkopf deemed 5G the “biggest thing since the introduction of electricity.” Continue reading New Tech Enabled by 5G Networks Will Be Highlighted at CES

Samsung Curved Monitor Features Thunderbolt 3 Connectivity

At CES 2018, Samsung’s latest QLED monitor, dubbed the CJ791, will support Intel’s Thunderbolt 3. The high bandwidth interconnect works with the USB-C connector allows the monitor to receive video from a laptop and charge it with up to 85W of power. According to Samsung, the CJ791 is the first curved monitor to feature Thunderbolt 3 connectivity. The company touts the 34-inch CJ791 model as providing exceptional picture quality as well as single-source power and processing speed. Continue reading Samsung Curved Monitor Features Thunderbolt 3 Connectivity

At CES 2018, Attendees Can Hail a Lyft/Aptiv Autonomous Car

At CES 2018, Lyft and Aptiv, a self-driving software company, will offer rides to show attendees in its automated ride hailing service (with a safety driver in the front seat). The goal, say the two companies, is to “accelerate the availability of automated driving platforms for commercial applications,” by operating in a complex environment such as the Las Vegas metro area. Aptiv is a subsidiary of Delphi Automotive, which split into two companies to emphasize its capabilities in self-driving technologies. Continue reading At CES 2018, Attendees Can Hail a Lyft/Aptiv Autonomous Car

New TV Tech at CES to Include LG’s 88-Inch 8K OLED Display

At CES 2018, LG Display will show off its new 88-inch 8K OLED display, which now tops the previously largest and highest resolution OLED display, which was 77-inches and 4K. Much of the compelling technology at CES will be TV-related; such technologies as 4K, curved and bendable TVs, OLED, HDR and 4K Ultra HD Blu-ray Disc players have previously debuted at the consumer electronics confab. At CES 2018, 8K TVs will arrive in earnest, as well as evidence of trends such as voice control and premium HDR for LED TVs. Continue reading New TV Tech at CES to Include LG’s 88-Inch 8K OLED Display

CES 2018: Overview of the Show Floor, Key Themes and Areas

Broad but logical thematic lines distribute exhibits across three main event areas at CES 2018 in Las Vegas: the entire Las Vegas Convention Center (Tech East), the Sands Convention Center (Tech West), and the Aria (Tech South). Tech East will focus on sectors such as e-commerce, security, manufacturing, gaming, VR, AR, AI, automotive, cameras, computing, displays and CE devices. For those interested in health, fitness, wearables, sports tech and the smart home, you’ll want to visit Tech West. And Tech South will feature C Space, which will address disruptive trends and how they are going to change the future of brand marketing and entertainment. Continue reading CES 2018: Overview of the Show Floor, Key Themes and Areas

Top Platforms, Enabling Technologies Expected to Impact CES

Facebook, Amazon, Apple and Google may not all have a big booth with their name on it at this year’s CES, but be sure that their presence will still be felt. For example, we expect dozens of new devices that are “Alexa-enabled” to appear on the show floor. Ever since Amazon Web Services opened up Alexa to the developer community in 2015, voice-enabled devices have really taken off and Alexa has been endowed with hundreds of new “skills.” At CES, we expect to see a wide range of voice-enabled smart speakers and IoT devices, “Made for HomeKit” sensors and devices, more private and hybrid cloud products, and a continued push into VR, AI and live streaming. Continue reading Top Platforms, Enabling Technologies Expected to Impact CES

CES 2018: Wide Array of Conference Tracks for M&E Industry

CES 2018 features 2.5 million net square feet of exhibit space that sprawls through the Las Vegas Convention Center, Sands Hotel and Casino, Aria Resort, Venetian, Monte Carlo, Renaissance, Westgate Resort, The Palazzo, Vdara and two Wynn properties. If your feet and brain rebel after walking the floor for hours, CES offers a great alternative: over 200 sessions on the industry’s most pressing issues and new technologies, featuring top creatives and executives. The 200 sessions are divided into topic-specific tracks. Continue reading CES 2018: Wide Array of Conference Tracks for M&E Industry

Expect Security and Privacy to Emerge as Major CES Topics

As connected devices, big data technologies, and artificial intelligence play an increasingly important role across a growing list of business sectors, new approaches to security and privacy will be necessary to safeguard the lifeblood of these systems — data. We expect to see this manifest itself in a number of different ways next month at CES 2018. Differential privacy and, to a larger extent, blockchain technologies (and the growing attention paid to virtual currency systems) are the topics likely to dominate booths in Las Vegas and conference headlines. Continue reading Expect Security and Privacy to Emerge as Major CES Topics

Entertainment Meets Technology at CES 2018: Discount Code

The Consumer Technology Association is expecting more than 4,000 companies to showcase exciting new products, services and technologies at CES 2018 next month in Las Vegas. Our audience should be particularly interested in C Space at CES, which examines “disruptive trends and how they are going to change the future of brand marketing and entertainment.” For those interested in attending CES January 9-12, CTA is offering the ETCentric community free Exhibits Plus passes. Use the discount code ETC2018 when registering (offer expires 12/22). Continue reading Entertainment Meets Technology at CES 2018: Discount Code

VR and AR Expected to Further Redefine Experiences at CES

Virtual reality, augmented reality and immersive experiences crossed over the apex of the hype curve and are now tracking the slope of enlightenment as they develop into niche market applications or pivot into location-based entertainment. Resolution, frame rate, horizontal and vertical field of view in the HMDs (head mounted displays), and head and body tracking technology, have all improved over the last year with further advances expected next month at CES 2018 in Las Vegas. This applies equally to next generation HMDs, projection, and heads-up approaches to immersive experiences. Continue reading VR and AR Expected to Further Redefine Experiences at CES

Smartwatches, Fitness Bands Still Dominate Wearables Sector

At last year’s CES, wearables were a viable category but had lost a bit of the luster of previous years, as consumers were deluged with competing fitness bands, smartwatches and even smart fabrics and jewelry. Although many of the entrants were intriguing, nothing popped out as revealing the path forward. CES 2018 promises to be similar, with some notable exceptions. Shipments in the wearables market are at an all-time high, but few manufacturers think wearables will have a significant impact on their bottom line in 2018. Continue reading Smartwatches, Fitness Bands Still Dominate Wearables Sector