CES 2014: What Millennials Will Be Talking About and Buying

Smart TVs and appliances, 4K displays, cars with built-in mobile technology and wearable devices are all the rage at this year’s CES, and technology-loving consumers are lining up, wallets in hand, to make big purchases. But what’s most likely to capture the attention of millennials isn’t a 105-inch TV or a refrigerator that can send text messages, but wearable devices that are affordable, stylish and truly convenient alternatives or aides to the smartphones and other devices we already own. Continue reading CES 2014: What Millennials Will Be Talking About and Buying

A Conversation with Fitbit CEO and Co-Founder James Park

On the heels of an announcement that Fitbit has partnered with fashion designer Tory Burch for a range of high-fashion wearables, Fitbit co-founder and CEO James Park spoke to CES attendees about what else is new for the pioneering fitness activity tracker. “Android compatibility is important for us,” said Park. “We’ve worked with Samsung and expanded to 12 more devices. Motion Tracker is a new feature of our iPhone app that gives people an introductory experience to fitness tracking.” Continue reading A Conversation with Fitbit CEO and Co-Founder James Park

Media Companies Compete for Ad Dollars at NewFronts

An array of companies that produce digital online content are offering presentations, parties, goody bags and more this week in New York City as part of their efforts to draw advertising dollars from marketers and agencies. Similar to how the TV upfront season works, media companies presenting at the Digital Content NewFronts are pulling out all the stops to showcase new series and programming ventures for Madison Avenue. Continue reading Media Companies Compete for Ad Dollars at NewFronts