Fans of the NBA have game streaming options ranging from league-wide packages, team-specific packages, and single game options (with certain blackouts applicable to all). Now, NBA Digital, a combined effort between the NBA and Turner, is testing an even more affordable option — streaming the 4th quarter of live games for just 99 cents, according to social media reports from fans who are receiving notifications via the NBA app to test the service. NBA Digital has yet to respond to requests for more information.

Continue reading NBA Digital Begins Testing 99-Cent Streaming of 4th Quarters

NBC News programming is currently available via broadcast television, cable channel MSNBC and social platform Snapchat. An additional distribution option to attract younger viewers is being considered. Speaking to reporters this week, NBC News and MSNBC chair Andrew Lack explained that execs are mulling a new live-streaming service. “Lack did not give a time frame for a launch, though he suggested the concept could roll out in 2018,” reports Variety. “He and Nick Ascheim, senior vice president of digital for NBC News, said executives were also considering whether the product would be free or require a subscription.” Continue reading NBC News Could Launch a Live-Streaming Product This Year

Facebook and Major League Baseball have agreed to an exclusive deal through which Facebook now has rights to stream 25 afternoon MLB games live on its social media platform. This marks the first time a major sports league in the U.S. has agreed to broadcast regular season games exclusively on Facebook — and the decision was unanimous among MLB owners. Though neither party disclosed financial details, people close to the matter say it is valued between $30-$35 million. Facebook also signed a major licensing deal with Warner Music Group. Continue reading Facebook Strikes Significant Deals With MLB, Warner Music

IMF (Interoperable Master Format) came of age, and two hours at this week’s HPA Tech Retreat were devoted to progress made and reasons for its adoption. Led by NABA (North American Broadcasters Association) chair of the working group on file formats Clyde Smith, a senior vice president at Fox Network engineering and operations, the block of speakers covered the business benefits of IMF and how Hollywood, broadcast and OTT would benefit from adopting it. Other topics focused on integrating IMF into the production pipeline. Continue reading HPA 2018: Making the Case for IMF in Broadcast and Online

AR startup Magic Leap has partnered with the NBA and its broadcast partner Turner Sports to allow some users to watch some NBA content with the Magic Leap headset, once it is released. People wearing the headset will see multiple screens overlaid on the real world; they will be able to “pin” those screens to a wall or watch them as they walk around. Initially, live NBA games will not be available. As Magic Leap readies its headsets for sale, its chief executive says the cheapest will be the price of a high-end smartphone. Continue reading Magic Leap, NBA and Turner Sports Partner for Future AR App

Blackmagic Design has introduced the Blackmagic URSA Broadcast camera, aimed at studio programming and live production. The new camera shoots HD and Ultra HD resolution, sports an interchangeable lens mount and is priced at just under $3,500. The URSA Broadcast, available for sale now, has a B4 lens mount that works with existing HD broadcast lenses, which can be switched to allow PL, F or EF lenses. Footage can be recorded with SD or CFast media, both relatively inexpensive, with two slots for each format. Continue reading Blackmagic Design Debuts Ultra HD URSA Broadcast Camera

One of the criticisms of Internet-based live television services involves video quality limitations for sports fans. Some of the services support 30fps, a frame rate that leads to problems when streaming live sports. Hulu announced this week that it plans to address this concern with a staggered rollout of support for 60fps for its Live TV service. The streams will initially be available for select channels and devices, to be followed by an expanded rollout. Support for higher-quality streams could attract new customers for Hulu, especially on the eve of the Winter Olympics. Continue reading Hulu to Offer High-Quality Live Streaming With 60fps Support

For the first time, advertisers have invested more in digital ads than they did in traditional television spots. Magna, the research arm of IPG Mediabrands, reports that 2017 digital ad spending ($209 billion) represents 41 percent of the global market, while spending for TV ($178 billion) represents 35 percent. Magna predicts digital ads will reach 50 percent by 2020. According to Recode, “big TV advertisers have yet to move much of their budget over to digital, even though Facebook and Google are working hard to make that happen.” Magna expects digital spending to increase 13 percent next year, “while TV ads will grow 2.5 percent… thanks in part to one-off events like the Olympics and the U.S. mid-term elections.” Continue reading Worldwide Ad Spending for Digital Beats TV for the First Time

In an effort to foster growth of video communities, Facebook recently rolled out its Facebook Creator app, providing social influencers with tools for creating feature-rich content. Available to all on iOS (and soon on Android), the product is an update and rebrand of the Facebook Mentions app, originally only offered to verified public figures. The new app includes enhanced fan engagement tools to help influencers add intros and outros to their streaming video broadcasts, cross-posting to Instagram and Twitter, and a central inbox for Facebook, Instagam and Messenger. Creator also features expansive analytics. Continue reading Facebook Creator App Offers Tools to Fine-Tune Social Video

Facebook debuted its Live streaming video feature in 2016 to profit from the popularity of live video, especially among younger viewers who were turning to Snapchat. Now, small businesses have adopted Live streaming to create an interactive shopping experience that combines sales with a very human connection. Tracie Reeves, for example, has 25,000 Facebook followers who watch her six-day-a-week two-hour show, “My Mermaid Treasure,” where she sells cultured freshwater pearls dyed numerous colors, keeping viewers glued with raffles and giveaways. Continue reading Small Sellers on Facebook Live Lack Essential Business Tools

As expected, the Republican-led FCC voted 3-2 along party lines yesterday to reverse the media cross-ownership ban. Now, an individual company will be permitted to own TV and radio stations and a newspaper in the same town. Changes to the rules, which were originally created to prevent individual entities from holding an unwanted amount of power over local news and information, also makes it possible to increase the number of TV stations that a single company can own in a given market. The deregulation was largely supported by broadband, cable and media companies, while opposed by consumer advocates concerned about the future of local news and diversity of expression. Continue reading FCC Reverses Decades-Old Media Cross-Ownership Rules

The FCC is scheduled to vote today on the long-awaited ATSC 3.0 broadcast standard. On the eve of the vote, privacy advocates have expressed concern that the standard allows broadcasters to harvest data about individual viewing habits so that advertisers can target their pitches, and there are no rules governing how broadcasters handle the data. In its 109-page proposal for the new rule, the FCC does not mention the issue of privacy. Broadcasters perceive the rule as a way to catch up to Facebook, YouTube, Amazon Prime and others. CTA president Gary Shapiro defends the standard and suggests the vote is being politicized due to the Sinclair-Tribune merger proposal. Continue reading Consumer Groups Say Next Gen TV Standard Ignores Privacy

Amazon has decided to cancel its plans to create an online streaming service that would have bundled broadcast and cable TV networks. The decision was reportedly based on the challenges involving how to generate a profit from the proposed service. The e-commerce giant has also experienced difficulties drawing interest from networks for its Amazon Channels a la carte TV platform. The company has been looking to leverage more television content, especially to attract younger cord cutters who are increasingly viewing media on mobile devices. Continue reading Amazon Cancels Plans to Launch a Skinny Bundle TV Service

On Thanksgiving Day, sports fans watching football on FOX Sports will be treated to six-second commercials, which will take over the screen between plays, leaving the game in a small box on the side. Fox Networks Group first tested the six-second spot in August and, more recently, has aired them during the Major League Baseball World Series. The National Football League is embracing the six-second ad model as a way to cut down on time spent on commercials as well as make them less disruptive. Continue reading FOX to Air Six-Second Ads During Thanksgiving Day Football

Following its recent Nasdaq debut, Roku is updating its product line with new specs and pricing in addition to a number of software enhancements. Roku’s entire line — from its streaming stick to home entertainment hub — is being upgraded. The $30 Roku Express gets a new processor, while the $50 Roku Streaming Stick now features a remote with voice control. The $40 Roku Express+ is the next step up from the Roku Express, offering analog component connections for those with older TVs. And the high-end 4K Roku Ultra will remain $100 for the holiday season (it recently had a $30 reduction), and gets a refresh for its remote and a wider selection of streaming options.  Continue reading Roku Refreshes Product Line to Compete With Apple, Amazon