The World Cup Is Finally Available in 4K HDR in Your Home

For the first time, the FIFA World Cup is available in 4K HDR in your living room. Those interested in viewing the world’s single biggest sporting event this way have several choices. Via the Fox Sports World Cup app, cable subscribers can view 4K HDR streams on Hisense’s H6E, H8E or Laser models. Dish is offering 56 of the 64 games live in 4K HDR, and DirecTV is broadcasting all the games that way. Layer3 TV/Altice is also broadcasting in 4K and Comcast Xfinity X1 subscribers can watch 4K HDR on demand the next day. Continue reading The World Cup Is Finally Available in 4K HDR in Your Home

AirTV Rolls Out Networked Tuner to Access Local Broadcasts

Dish subsidiary AirTV just launched a new device, also dubbed AirTV, that lets its subscribers watch free live content from broadcast networks, including ABC, NBC, CBS, PBS and Fox, on TVs and mobile devices. AirTV is a networked tuner that comes with Wi-Fi and Ethernet connectivity. Priced at $120, AirTV also comes with a $25 credit for Dish’s Sling TV streaming service, which mainly provides access to cable channels. With AirTV, Sling TV subscribers can access over-the-air channels via their Sling TV app. Continue reading AirTV Rolls Out Networked Tuner to Access Local Broadcasts

CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

CBS and Nielsen are joining forces to deliver dynamic ad insertion (DAI) into linear national television programming that is viewed via connected devices. This will enable advertisers to better target individual viewers with more relevant commercials. The collaboration will use Gracenote’s Automatic Content Recognition software, which is already installed in millions of smart TVs. “Nielsen, through its acquisition of Gracenote, will leverage patented technology to replace linear ad spots on individual smart TV sets to offer more advanced advertising capabilities to brands,” said Nielsen exec Peter Bradbury. Continue reading CBS and Nielsen to Serve Dynamic Ads for Live TV Broadcasts

NAB 2018: ATSC 3.0 Now Live with Next Gen TV Deployments

ATSC 3.0 — otherwise known as Next Gen TV — is a dramatic remaking of U.S. broadcast, and, at NAB 2018, a select group of broadcasters and technologists came together to describe actual field deployments of the new system and talk about the potential innovations and opportunities for programming, advertising and return-on-investment. Capitol Broadcasting Company director of engineering and operations Pete Sockett said it best: “UHD works. It just plain works, like it says in the spreadsheet.” Continue reading NAB 2018: ATSC 3.0 Now Live with Next Gen TV Deployments

Users Can Easily Share Live Video Moments With Timestamps

Twitter has introduced “Timestamps,” a new feature making it easier to share specific moments within a live video. Previously, users could only share an entire live video, and if they wanted viewers alerted to a specific portion of it, the viewers would have to manually scroll through to get to it, a slow (depending on connection) and often cumbersome process. Now, in response to user behavior, the new feature allows you to share moments easily on your timeline, which could benefit professional content creators and regular users alike.

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NBA Digital Begins Testing 99-Cent Streaming of 4th Quarters

Fans of the NBA have game streaming options ranging from league-wide packages, team-specific packages, and single game options (with certain blackouts applicable to all). Now, NBA Digital, a combined effort between the NBA and Turner, is testing an even more affordable option — streaming the 4th quarter of live games for just 99 cents, according to social media reports from fans who are receiving notifications via the NBA app to test the service. NBA Digital has yet to respond to requests for more information.

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NBC News Could Launch a Live-Streaming Product This Year

NBC News programming is currently available via broadcast television, cable channel MSNBC and social platform Snapchat. An additional distribution option to attract younger viewers is being considered. Speaking to reporters this week, NBC News and MSNBC chair Andrew Lack explained that execs are mulling a new live-streaming service. “Lack did not give a time frame for a launch, though he suggested the concept could roll out in 2018,” reports Variety. “He and Nick Ascheim, senior vice president of digital for NBC News, said executives were also considering whether the product would be free or require a subscription.” Continue reading NBC News Could Launch a Live-Streaming Product This Year

Facebook Strikes Significant Deals With MLB, Warner Music

Facebook and Major League Baseball have agreed to an exclusive deal through which Facebook now has rights to stream 25 afternoon MLB games live on its social media platform. This marks the first time a major sports league in the U.S. has agreed to broadcast regular season games exclusively on Facebook — and the decision was unanimous among MLB owners. Though neither party disclosed financial details, people close to the matter say it is valued between $30-$35 million. Facebook also signed a major licensing deal with Warner Music Group. Continue reading Facebook Strikes Significant Deals With MLB, Warner Music

HPA 2018: Making the Case for IMF in Broadcast and Online

IMF (Interoperable Master Format) came of age, and two hours at this week’s HPA Tech Retreat were devoted to progress made and reasons for its adoption. Led by NABA (North American Broadcasters Association) chair of the working group on file formats Clyde Smith, a senior vice president at Fox Network engineering and operations, the block of speakers covered the business benefits of IMF and how Hollywood, broadcast and OTT would benefit from adopting it. Other topics focused on integrating IMF into the production pipeline. Continue reading HPA 2018: Making the Case for IMF in Broadcast and Online

Magic Leap, NBA and Turner Sports Partner for Future AR App

AR startup Magic Leap has partnered with the NBA and its broadcast partner Turner Sports to allow some users to watch some NBA content with the Magic Leap headset, once it is released. People wearing the headset will see multiple screens overlaid on the real world; they will be able to “pin” those screens to a wall or watch them as they walk around. Initially, live NBA games will not be available. As Magic Leap readies its headsets for sale, its chief executive says the cheapest will be the price of a high-end smartphone. Continue reading Magic Leap, NBA and Turner Sports Partner for Future AR App

Blackmagic Design Debuts Ultra HD URSA Broadcast Camera

Blackmagic Design has introduced the Blackmagic URSA Broadcast camera, aimed at studio programming and live production. The new camera shoots HD and Ultra HD resolution, sports an interchangeable lens mount and is priced at just under $3,500. The URSA Broadcast, available for sale now, has a B4 lens mount that works with existing HD broadcast lenses, which can be switched to allow PL, F or EF lenses. Footage can be recorded with SD or CFast media, both relatively inexpensive, with two slots for each format. Continue reading Blackmagic Design Debuts Ultra HD URSA Broadcast Camera

Hulu to Offer High-Quality Live Streaming With 60fps Support

One of the criticisms of Internet-based live television services involves video quality limitations for sports fans. Some of the services support 30fps, a frame rate that leads to problems when streaming live sports. Hulu announced this week that it plans to address this concern with a staggered rollout of support for 60fps for its Live TV service. The streams will initially be available for select channels and devices, to be followed by an expanded rollout. Support for higher-quality streams could attract new customers for Hulu, especially on the eve of the Winter Olympics. Continue reading Hulu to Offer High-Quality Live Streaming With 60fps Support

Worldwide Ad Spending for Digital Beats TV for the First Time

For the first time, advertisers have invested more in digital ads than they did in traditional television spots. Magna, the research arm of IPG Mediabrands, reports that 2017 digital ad spending ($209 billion) represents 41 percent of the global market, while spending for TV ($178 billion) represents 35 percent. Magna predicts digital ads will reach 50 percent by 2020. According to Recode, “big TV advertisers have yet to move much of their budget over to digital, even though Facebook and Google are working hard to make that happen.” Magna expects digital spending to increase 13 percent next year, “while TV ads will grow 2.5 percent… thanks in part to one-off events like the Olympics and the U.S. mid-term elections.” Continue reading Worldwide Ad Spending for Digital Beats TV for the First Time

Facebook Creator App Offers Tools to Fine-Tune Social Video

In an effort to foster growth of video communities, Facebook recently rolled out its Facebook Creator app, providing social influencers with tools for creating feature-rich content. Available to all on iOS (and soon on Android), the product is an update and rebrand of the Facebook Mentions app, originally only offered to verified public figures. The new app includes enhanced fan engagement tools to help influencers add intros and outros to their streaming video broadcasts, cross-posting to Instagram and Twitter, and a central inbox for Facebook, Instagam and Messenger. Creator also features expansive analytics. Continue reading Facebook Creator App Offers Tools to Fine-Tune Social Video

Small Sellers on Facebook Live Lack Essential Business Tools

Facebook debuted its Live streaming video feature in 2016 to profit from the popularity of live video, especially among younger viewers who were turning to Snapchat. Now, small businesses have adopted Live streaming to create an interactive shopping experience that combines sales with a very human connection. Tracie Reeves, for example, has 25,000 Facebook followers who watch her six-day-a-week two-hour show, “My Mermaid Treasure,” where she sells cultured freshwater pearls dyed numerous colors, keeping viewers glued with raffles and giveaways. Continue reading Small Sellers on Facebook Live Lack Essential Business Tools

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