NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

Call them Gen Z, or Plurals or Centennials. But whatever you do, don’t call these 14- to 19-year-olds millennials. During one of NAB’s Future of Cinema sessions, ETC Immersive Media Initiative lead Phil Lelyveld described Gen Z and what makes them distinct from the much more familiar millennials. For starters, he said, they spend only 13.2 hours a week watching TV, the lowest number of any preceding generation. Lelyveld also noted that the exact definition, by age, of Gen Z is undetermined, but behaviors are clear. Continue reading NAB 2018: Distinct Traits of Gen Z, The YouTube Generation

Facebook: Impact of News Feed Seven Years After its Launch

Facebook’s News Feed feature was introduced in 2006, eventually leading to a significant shift in the Internet experience by impacting media, politics, advertising and communication. News Feed opened new possibilities for information exchange, making it more easily accessible to everyone. While some people may claim issue with making their information so available, it is the public nature of Facebook’s News Feed that has made the social media site so popular. Continue reading Facebook: Impact of News Feed Seven Years After its Launch