Musicians Experiment with Live Streaming During Coronavirus

Since COVID-19 shut down in-person concerts, live-streaming versions from the likes of Diplo, John Legend and Keith Urban have become the norm. At first the streamed concerts were mostly free and aimed at soothing nerves or raising money for charity. Since then, concerts have become more professionally produced while artists also experiment with interactive Q&A sessions, specialized mini-concerts and performing in video games. Some artists, like Erykah Badu, built their own platforms — and venues, media organizations like Billboard and NPR, and even retailers such as Urban Outfitters and Navy Exchange started participating. Continue reading Musicians Experiment with Live Streaming During Coronavirus

YouTube Turns to Big Data for Selecting Music Awards Winners

YouTube has announced the 50 winners of its 2015 YouTube Music Awards, which were selected this time around by data analysis of growth in views, subscribers and engagement during the last six months on the Google-owned video site. The honorees include mainstream acts such as Ariana Grande, Beyonce, Lady Gaga and Taylor Swift — in addition to YouTube stars including Lindsey Stirling and Pentatonix. The 50 artists collectively represent more than 164 million subscribers and 47 billion video views on YouTube. Continue reading YouTube Turns to Big Data for Selecting Music Awards Winners

Make Purchases from Your Twitter Feed with New Buy Button

Twitter has announced its trial run of a “Buy” button on tweets, which enables users to make purchases directly from their Twitter feeds. So far, Twitter has announced that it will test this new feature with a variety of retailers, nonprofits, and musicians, but movie purchases may not be far behind. Fandango, for example, has already launched a “Twitter Card” feature, which redirects users to the Fandango site so they can buy movie tickets. The “Buy” button is currently being tested by a select number of Twitter users. Continue reading Make Purchases from Your Twitter Feed with New Buy Button