Google’s Virtual Products Could Upend Traditional Ad Models

Google is building technologies that rely less on physical devices: Google Home and its virtual assistant; Project Jacquard, clothing with computing built into the yarn that responds to gestures and voice commands; and Project Soli, that allows gestures to control computers. Also new is Project Ara, a smartphone design that “surrounds” the user wherever she goes, which chief executive Sundar Pichai calls “ambient computing.” What’s unclear with the new paradigms, however, is how Google will generate revenue. Continue reading Google’s Virtual Products Could Upend Traditional Ad Models

Google Launches its AI Ecosystem with Allo and Google Home

Google is focusing on advances in artificial intelligence as a competitive advantage. Its new Google assistant is positioned as the company’s latest iteration of search, and Google is promoting a variety of products based on machine learning that face competing products. Google Home will compete with Amazon Echo, while messaging app Allo will take on Facebook’s Messenger and WhatsApp, and Snapchat. With regard to virtual assistants, Google is going against versions from Apple, Amazon, Facebook and Microsoft. Continue reading Google Launches its AI Ecosystem with Allo and Google Home

Bots Could Replace Apps for Microsoft, Facebook and Others

Bots are text or language-based user interfaces to a service rather than ones that are graphical, and they’re getting a boost from several big technology companies, especially those that missed out on smartphones and their apps. Microsoft has described a vision of bots that can do everything from book a hotel room to order pizza, and has debuted tools to make it easier for a developer or small business owner to build one. Now, Facebook has plans to roll out a bot store that connects with its Messenger service. Continue reading Bots Could Replace Apps for Microsoft, Facebook and Others

Microsoft Pushes Windows 10, Promotes Bots to Replace Apps

Microsoft is on track to reach the goal it set when it first introduced Windows 10 last July: to reach one billion devices within two or three years. Less than a year later, Windows 10, the latest version of its operating system, is running on 270 million active devices, adopted faster than even Windows 7, its previous high point. Microsoft chief executive Satya Nadella is pinning future hopes on artificial intelligence and “bots” to create new ways to interact with computers, and replace apps as the dominant paradigm. Continue reading Microsoft Pushes Windows 10, Promotes Bots to Replace Apps

At Mobile World Congress, Seven Trends Point to the Future

At Mobile World Congress, phone manufacturers introduced new hardware and software. Rivals Samsung and LG competed with new screens, cameras, and payment technologies. From the perspective of advertisers, however, other mobile capabilities are emerging that are likely to have significant impact on how brands and consumers interact. Among those developments, messaging evolves into a dominant platform, artificial intelligence becomes “our best friend,” and ad blocking forces mobile content behind a pay wall. Continue reading At Mobile World Congress, Seven Trends Point to the Future

Brave Browser Aims to Reinvent Online Advertising Paradigm

Brendan Eich created JavaScript, the world’s most widely used programming language and co-founded Mozilla, the organization behind the Firefox browser that has become one of the most popular ways to navigate the Web. Now he’s back with Brave Software, a startup developing an open source browser for desktop and mobile that carves a middle path between excessive online advertising and antagonistic ad blockers. In his paradigm, advertisers, browser companies, websites and users stand to win. Continue reading Brave Browser Aims to Reinvent Online Advertising Paradigm

Study: Marketers Losing Billions to Fraudulent Online Ad Traffic

The Association of National Advertisers (ANA) recently conducted a study that found that marketers are continuing to lose money to bots, the computer programs that create fraudulent Web traffic by mimicking human Web browsing habits. Despite efforts to inform marketers about the dangers of bots, the level of fraud remains relatively unchanged from the previous year. The authors of the study estimate that companies could lose more than $7 billion globally this year because of it. Continue reading Study: Marketers Losing Billions to Fraudulent Online Ad Traffic

Algorithms: New Content Creators are Redefining Fair Use

A debate was sparked recently when a photographer sued BuzzFeed over the use of unlicensed images and BuzzFeed’s claims of fair use. A problematic issue is that in many instances, there are no actual human artists, writers, or editors creating what is seen online. When a search, automated process, or algorithm collects images, it falls under a copyright loophole. But fair use tools can be made in order to allow free content or maintain exclusivity. Continue reading Algorithms: New Content Creators are Redefining Fair Use

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