Netflix VP Says Viewers Can Expect More Interactive Series

Following the global success of its choose-your-own-adventure style “Black Mirror: Bandersnatch,” Netflix plans to produce more such interactive content. During his keynote at the FICCI-Frames conference in Mumbai, VP of content Todd Yellin explained that new interactive approaches could include, for example, a romantic comedy in which viewers determine whether characters get together. Yellin told the crowd that “Bandersnatch” is “a huge hit” in India and “around the world, and we realized, wow, interactive storytelling is something we want to bet more on.” Continue reading Netflix VP Says Viewers Can Expect More Interactive Series

How Personalization May Drive Netflix’s Interactive Content

In 2017, Netflix launched its first experiments in interactive content with moments in “Puss in Boots” and “Buddy Thunderstruck” where viewers picked the action. With the “Bandersnatch” episode of sci-fi series “Black Mirror,” the company made its first serious push into interactive content for adults. The episode tells the story of a video game designer trying to adapt an interactive novel that drove its author insane. Netflix vice president of product Todd Yellin has said the company will try again in this “rich vein.” Continue reading How Personalization May Drive Netflix’s Interactive Content

Netflix Tests Interactive Storytelling in ‘Black Mirror’ Episode

Netflix released “Bandersnatch,” an interactive episode of “Black Mirror,” its popular techno-paranoia series, that lets the viewer decide what happens at many points throughout the story, beginning with what cereal the protagonist has for breakfast. Netflix, which is using the episode to test if audiences are ready to embrace interactivity, already developed software to organize stories with infinite variations, called on producers to submit proposals for interactive stories, and hinted it has more in the works. Continue reading Netflix Tests Interactive Storytelling in ‘Black Mirror’ Episode

Netflix to Offer Interactive Feature, Starting With ‘Black Mirror’

Netflix, famous for disrupting the traditional TV model by delivering all episodes of a new TV season at once, is readying experimentation with interactive TV. The company is reportedly developing a series of specials that will allow viewers of the streaming service to select the next storyline of a movie or television episode. According to people with knowledge of the plans, the new feature will be introduced later this year when viewers can select storylines for an upcoming episode of Emmy-winning sci-fi series “Black Mirror,” a show noted for its examination of tech and its social implications. Continue reading Netflix to Offer Interactive Feature, Starting With ‘Black Mirror’