The Fine Brothers will not be expanding their empire of “React” videos after all, at least not at the expense of fan content creators. The popular comedy duo is reversing its plans to grant licensing to YouTube creators making their own “React” videos after their channel lost 300,000 subscribers in less than a week. Many fans resented the idea of the Fine Brothers’ ownership of an entire genre of videos that has existed long before the brothers’ popular YouTube channel. Continue reading YouTube’s Fine Brothers Abandon Plans for ‘React’ Licensing

Previously, people had to establish their own fame on YouTube, but now there are companies and networks that can help. At the recent VidCon conference in Anaheim, there was much debate regarding independent networks and media companies, and the future of online video among video creators and the industry. Traditional media companies and independents are attempting to establish themselves as a presence in online video and among emerging YouTube stars. Continue reading YouTube Stars Are Attracting Traditional Media Companies