Microsoft’s LinkedIn social business platform has joined forces with NBCUniversal to enter the connected TV advertising market. At its B2Believe customer event in New York, LinkedIn unveiled three new offerings — LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads. Advertisers can get their creative in front of the LinkedIn audience against streaming content on connected TVs with LinkedIn CTV, target U.S. decision makers across NBCUniversal’s premium CTV content with LinkedIn Premiere and promote corporate live events before, during, and after with Live Event Ads. Kantar and iSpot are offering measurement insights. Continue reading LinkedIn Gets Advertisers Connected with CTV, NBCUni Deal

There are now more than 600,000 users signed up for OpenAI’s ChatGPT Enterprise, up from 150,000 in January of this year. A surge, by any standards, it has sent OpenAI doubling down on the B2B approach as a way to turn artificial intelligence into a profitable business — something it is under some pressure to do in order to satisfy its obligations to investors. The company is also amping up its Custom Model training program, aimed at helping enterprise clients develop individually tailored generative AI technology for specific use cases and applications. Continue reading OpenAI Hopes ChatGPT Enterprise Will Help Drive B2B Profit

Adobe’s upcoming GenStudio for marketers and an expanded agreement with Microsoft to integrate the Adobe Experience Cloud’s customer insights and generative AI from Firefly directly into Copilot were the big buzz at Adobe Summit 2024, which wrapped Thursday after four days in Las Vegas. Currently in beta, GenStudio will allow advertisers and brands to quickly plan campaigns and create ads, then activate, manage and measure the results with native integrations across Adobe Experience Cloud and Creative Cloud. General release is expected later this year, with pricing to be announced. Continue reading Adobe Promos GenStudio for Brands and New Microsoft Deal

FedEx is launching a single platform e-commerce solution called fdx that offers end-to-end e-commerce solutions for any size business. “FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” FedEx President and CEO Raj Subramaniam said, announcing the unit from the National Retail Federation’s Big Show in Manhattan. “Through fdx, we will enhance our longstanding relationships with merchants of all sizes to help them optimize and grow their businesses through digital intelligence.” Continue reading FedEx Launching a New Turn-Key B2B E-Commerce Solution

Apple Vision Pro, the $3,499 mixed reality headset announced for release in early 2024, could be getting a B2B marketing push, as evidenced by a recently published Apple post on development apps. That would make competing products in the $3,300 to $5,000 range — including the Microsoft HoloLens and headsets from Magic Leap — Apple’s competition for the Vision Pro. That would also leave Meta Platforms and its Quest line, including the $500 mixed reality Quest 3 that began shipping last month, unchallenged in the consumer space, where it currently enjoys an estimated 80 percent market share. Continue reading Apple’s Vision Pro May Compete in the AR Enterprise Space

LinkedIn is unveiling new AI features to improve job hunting, marketing and sales tools for its nearly 1 billion users. The Recruiter talent sourcing platform, LinkedIn Learning and more are all getting AI assists. A central use of AI is “to take on some of workers’ day-to-day drudgery, freeing extra time for the more people-centric, strategic aspects of their job,” according to the social business platform, which just wrapped its 12th annual Talent Connect Summit. The proliferation of evolving generative AI tools is triggering new workflows for recruiters, job hunters and employees. Continue reading LinkedIn Taps OpenAI to Upgrade Business Marketing Tools

While the tech conversation has most recently pivoted to artificial intelligence, Meta Platforms isn’t giving up on the metaverse, though it shifted the focus from fun and games to job training and education at the company’s Future of Work Summit. “When it comes to AR and VR, it’s very obvious to me that one of the most powerful applications is the ability to dramatically improve re-skilling,” Meta’s president of global affairs Nick Clegg said, citing opportunities in skilled trades, teaching and elder care, speaking Tuesday in Washington. Continue reading Meta Touts the Metaverse as Tool for Education, Job Training

Amazon has launched a new business-to-business program called Amazon Anywhere that lets makers of video games and mobile apps turn their platforms into e-retailers selling physical merchandise using Amazon’s back-end. “With Amazon Anywhere, you can now discover and buy physical products from Amazon stores without ever having to leave your game or app,” the company said, promising to enable “immersive shopping experiences” for virtual worlds, starting with Niantic’s new augmented reality pet game “Peridot.” Companies like Niantic can invite users to link their Amazon account to their apps to purchase merchandise like toys and apparel. Continue reading Amazon Anywhere B2B Platform Helps Creators Set Up Shop

Filmustage, a digital platform that streamlines pre-production for film, has raised $550,000 in a funding round backed by Flyer One Ventures, Geek Ventures, Imaguru and Vesna Capital. The money will be used to translate the product into languages including Spanish, French and German as part of an international expansion commencing this summer. Next year the company plans to add Hindi and Chinese. Founded in 2020, Filmustage software automates script breakdowns, categorizing scenes and tagging elements like costumes, props, characters and locations. Company co-founder and CEO Egor Dubrovsky said more than 30 features have been added since launch. Continue reading Filmustage Software Uses AI to Automate Script Breakdowns

TikTok is launching new targeting and boosting features for Promote, a tool designed to drive traffic to a profile or brand home page. First launched in 2021, Promote is touted as a way to turn viewers into potential leads. TikTok says Promote improves audience targeting while letting small businesses and creators strengthen ties with communities by customizing how users interact with their ads. A recent study shows that positioning an “organic” TikTok video before a paid ad “increases aided brand recall by 27 percent” and holds attention to the ad “12 percent longer,” according to the social platform. Continue reading TikTok Adding New Traffic and Audience Targeting Features

Spotify is estimated to have a one-third share of the global music-streaming market, and now the company is making a mark in B-to-B with Backstage, an open-source framework for building developer portals that is now in use by an estimated 200 companies, including American Airlines, Netflix, Roku, Epic Games, VMware and LinkedIn. Backstage centralizes management of engineering tools, resources and documentation — from CI/CD status and Kubernetes monitoring to API and library docs and more. While Spotify has made Backstage available free, it’s now introducing a package of five premium plugins via paid subscription. Continue reading Spotify Launches Premium Plugins for Backstage Framework

LinkedIn is amping up its B2B marketing features designed to give brands an edge in a recessionary climate. In an effort to drive ad spending in the midst of economic uncertainty, the company has introduced a suite of tools — unveiled at the company’s B2Believe marketing summit — that aim to provide granular control over media investments on the Microsoft-owned platform. The new capabilities include ancillary measurement tools and fresh ad formats as well as a Brand Safety hub, allowing advertisers to boost performance on the LinkedIn Audience Network while setting brand safety guardrails. Continue reading LinkedIn Adds B2B Tools to Enhance Brand Safety, Exposure

The business-oriented Magic Leap 2 AR headsets will debut in three models on September 30 in global territories including the U.S., Canada, France, Germany, Italy, Spain, the UK and Saudi Arabia. The Magic Leap 2 Base starts at $3,299. There is a midrange Magic Leap 2 Developer Pro, working up to the Magic Leap 2 Enterprise, which sells for $4,999. Smaller and lighter than its 2018 predecessor, Magic Leap 2 comes with a hip-worn AMD processor, offers a wide field of view, and has a dimmer that can be applied to background visuals to make virtual objects pop. In the U.S., Magic Leap 2 will be available through IT solutions reseller Insight.  Continue reading Magic Leap Will Target the B2B Market with New AR Headset

TikTok parent ByteDance has announced the establishment of six new divisions to monitor the worldwide dissemination of its short-form video apps. The units include online learning; collaboration tool Lark, (the ByteDance version of Slack); game development arm Nuverse; and B2B division BytePlus, selling white-label versions of  proprietary algorithms to enterprise customers. ByteDance also operates Douyin, the Chinese version of TikTok. The change from a flat hierarchy and haphazard business approach is prompting speculation that ByteDance aspires to be known for much more than video sharing. Continue reading TikTok Owner ByteDance Aspires to Become a Global Leader

Spotify has launched its first global business-to-business ad campaign, the goal of which is to boost advertising revenue by attracting more small and medium-sized businesses. To that end, Spotify Advertising is the new name of the sector formerly known as Spotify for Brands. Advertising contributed 12 percent of Q2 revenue for Spotify, up from 7 percent the prior year. The subscription music service is also seeking more podcast inventory as it recasts itself as an “audio” streamer. Research firm eMarketer predicts Spotify will have 28.2 million monthly podcast listeners by year’s end, overtaking Apple’s iTunes, at 28 million. Continue reading Spotify Campaigns to Reach New Advertisers, Add Podcasts