TOMORROW: ETC Digital Town Square on Virtual Production

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading TOMORROW: ETC Digital Town Square on Virtual Production

CES: Microsoft Keynote on Promises, Responsibility of Tech

Microsoft president Brad Smith’s CES keynote balanced Microsoft’s global footprint with the opportunities, challenges and responsibilities of technology, government and people. Smith illustrated these themes with sections on massive data, environmental impact, cybersecurity, privacy, artificial intelligence, regulation, and a call for a 9/11-type commission to protect the future by understanding the threats of the present. Smith wrapped his remarks with the words of John F. Kennedy from 1962 when he said, “Technology has no conscience of its own. Whether it becomes a force for good or ill depends on man.” Continue reading CES: Microsoft Keynote on Promises, Responsibility of Tech

ETC Digital Town Square: Virtual Production Lessons Learned

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading ETC Digital Town Square: Virtual Production Lessons Learned

ETC Digital Town Square: Virtual Production Lessons Learned

The Entertainment Technology Center@USC’s next Digital Town Square will examine virtual production principles and lessons learned in the second of two programs breaking down production of the live-action short “Ripple Effect.” The virtual event, co-sponsored by Microsoft Azure, is free and open to the public. In the keynote address, Isaac Campos will analyze his 12-year journey in the LED panel market and describe the latest tools and technologies. Event panels and talks will address topics such as VAD (virtual art department) development and how to build a large LED volume. Register online now for this special event, scheduled for January 20, 1:00-3:30 PST. Continue reading ETC Digital Town Square: Virtual Production Lessons Learned

Microsoft Q1 Revenues Rise in Part Due to Azure Cloud Unit

Microsoft’s sales rose 12 percent to $37.2 billion, with a net profit of $13.9 billion for Q1 of its fiscal year, exceeding Wall Street expectations. Its cloud unit Azure’s revenue jumped 48 percent from the same quarter last year, driving the quarter’s results, said chief financial officer Amy Hood. Much of the dramatic leap in Azure’s use can be attributed to online demands created by the COVID-19 pandemic. Likewise, the company’s gaming content business showed a 30 percent increase in sales from last year. Continue reading Microsoft Q1 Revenues Rise in Part Due to Azure Cloud Unit

Microsoft Inks Deal with OpenAI for Exclusive GPT-3 License

Microsoft struck a deal with AI startup OpenAI to be the exclusive licensee of language comprehension model GPT-3. According to Microsoft EVP Kevin Scott, the deal is an “incredible opportunity to expand our Azure-powered AI platform in a way that democratizes AI technology.” Among potential uses are “aiding human creativity and ingenuity in areas like writing and composition, describing and summarizing large blocks of long-form data (including code), converting natural language to another language.” Continue reading Microsoft Inks Deal with OpenAI for Exclusive GPT-3 License

Amazon and Microsoft Boosting Cloud Services with Startups

San Francisco-based startup Abnormal Security is moving its AI-driven email security software to Microsoft’s Azure Marketplace, in exchange for Microsoft’s promise to sell Abnormal’s services to its enterprise clients. This is the first such deal for Microsoft, which is battling Amazon for cloud computing dominance. Amazon has already inked similar deals; in a January agreement, cloud-cost management software company Apptio expanded its use of Amazon Web Services in exchange for Amazon’s help to sell Apptio’s services to its clients. Continue reading Amazon and Microsoft Boosting Cloud Services with Startups

Microsoft Cloud Service Revenues Skyrocket Past $50 Billion

Microsoft reported that sales rose 13 percent to $38 billion in its fiscal Q4, for a net profit of $11.2 billion. Largely due to continued demand for its Azure cloud-computing services, both figures exceeded Wall Street expectations. Microsoft’s revenue from the commercial cloud division “surpassed $50 billion for the first time ever in the latest fiscal year.” The company is also the target of a complaint Slack filed with the European Commission, accusing it of using its market power to crush rivals. Continue reading Microsoft Cloud Service Revenues Skyrocket Past $50 Billion

Pricey Infrastructure Necessary for Success in Cloud Gaming

In the past two years, nearly every major gaming and technology company has debuted a cloud gaming service, from Microsoft’s xCloud and Sony’s PlayStation Now to Google’s Stadia, Nvidia’s GeForce Now and Tencent’s Start. Even Amazon and Facebook are reported to be considering launching cloud gaming units. Behind the scenes, many experts said that, as cloud gaming grows in popularity, the result could be a so-called infrastructure arms race. Worldwide, there are approximately 2 billion gamers. Continue reading Pricey Infrastructure Necessary for Success in Cloud Gaming

Microsoft Announces Azure-Hosted OpenAI Supercomputer

At Microsoft’s Build 2020 developer conference, the company debuted a supercomputer built in collaboration with, and exclusively for, OpenAI on Azure. It’s the result of an agreement whereby Microsoft would invest $1 billion in OpenAI to develop new technologies for Microsoft Azure and extend AI capabilities. OpenAI agreed to license some of its IP to Microsoft, which would then sell to partners as well as train and run AI models on Azure. Microsoft stated that the supercomputer is the fifth most powerful in the world. Continue reading Microsoft Announces Azure-Hosted OpenAI Supercomputer

Cloud Services Experience Record Revenue, Slowing Growth

According to Canalys, by the end of Q1 2020, companies spent a record $31 billion on cloud infrastructure, 34.5 percent growth from $23.1 billion for Q1 2019. Despite increased spending, however, the growth trajectory is slowing: Q1 2019 showed a 39.3 percent year-on-year (YoY) increase and Q4 2019 a 37.2 percent year-on-year increase. Cloud spending therefore grew only 2.6 percent or $800 million quarter-on-quarter by end of March 2020. Canalys attributes growth to the shift to remote working during the pandemic. Continue reading Cloud Services Experience Record Revenue, Slowing Growth

Pandemic Hastens M&E Industry Adoption of Cloud Workflows

ETC program director Erik Weaver introduced a live Equinix/ETC@USC webinar on “The Future of Media & Entertainment in a Time of Radical Change.” The opening keynote address on cloud workflows, moderated by film/TV media workflow engineer Michael Kammes, featured Microsoft Azure chief technology officer of media & entertainment Hanno Basse and Avid chief executive & president Jeff Rosica. Kammes opened the conversation by asking Basse and Rosica to describe how their companies are experiencing the move into the cloud. Continue reading Pandemic Hastens M&E Industry Adoption of Cloud Workflows

Teradici Enables Remote Studio Workforce for VFX, Broadcast

Presenting as part of yesterday’s Equinix/ETC&USC live webinar, Teradici chief executive David Smith noted that his company has 14 years of experience in creating remote workflows. “These technologies are who we are and what we do,” he said. “We are passionate about visualization workflows and graphic-intensive workflows that involve our GPU partners like AMD, Nvidia and others.” Such remote workflows, he said, “add tremendous value,” especially during the coronavirus pandemic, which has heightened the need for them. Continue reading Teradici Enables Remote Studio Workforce for VFX, Broadcast

Pandemic Tests Big Tech Firms, Slows VC Money for Startups

This week, big tech companies such as IBM and Intel will report quarterly earnings, followed by Apple, Facebook, Alphabet, Amazon and Microsoft next week. Some companies — such as Amazon, Intel, Micron Technology and Microsoft — are doing well, even growing, whereas Facebook and Alphabet deal with a dramatic plunge in advertising. Even Apple issued a “rare profit warning.” The pandemic is hitting startups particularly hard, as venture capital money dries up and they are forced to lay off staff. Continue reading Pandemic Tests Big Tech Firms, Slows VC Money for Startups

Microsoft and NBA Sign Multiyear Deal for AI, Cloud Services

Microsoft and the National Basketball Association have inked a multiyear deal to build a consumer-facing digital platform to debut with the 2020-2021 season. The NBA will utilize the tech company’s Azure cloud computing and artificial intelligence capabilities to customize games and experiences. The deal’s terms were not revealed, but it covers all NBA properties including the Women’s National Basketball Association and USA Basketball. To win the deal, Microsoft bested cloud competitors Amazon and Google. Continue reading Microsoft and NBA Sign Multiyear Deal for AI, Cloud Services