The Entertainment Technology Center@USC has released the second installment of its case study, “Fathead: Virtual Production & Beyond.” Section 2 of the four-part white paper is “Sound Mitigation: Performance Matters,” which features compelling interviews with “Fathead” co-producer Brandyn Johnson and former Sony Pictures executive Eric Rigney. The section also addresses “the challenges of recording clean dialogue on LED volumetric stages and in-camera visual effects (ICVFX) during production.” Click here to access Section 2 and the previously released Section 1, “Cloud Computing: Growth Without Bounds.” We’ll post announcements when the remaining two sections become available. Continue reading ETC Releases Next Section of Virtual Production White Paper

As technology leaders manage pressure to control costs, cloud computing expenditures are getting increased scrutiny. Dedicated teams to manage cloud spending and dedicated tools designed to increase efficiencies are two of the measures being employed. The result is that while cloud spending continues to increase, it is at a slower pace than had been expected. The latest Gartner projection posits worldwide growth of 18.5 percent, to $576.5 billion this year, slightly less than the 18.8 percent uptick previously forecast. This follows a Synergy Research finding of 27 percent Q4 U.S. growth, lagging the 31 percent expected. Continue reading CTOs Prioritize Controlling Cloud in Tough Economic Climate

The Entertainment Technology Center@USC has begun releasing its case study entitled “Fathead: Virtual Production & Beyond.” Section 1 of the four-part white paper is “Cloud Computing: Growth Without Bounds.” “Everything on this production was done in the cloud, minus the shoot on set,” explains ETC@USC head of virtual & adaptive production Erik Weaver, executive producer of the 20-minute “Fathead” film. “We did some very innovative work, ingesting ARRI Alexa RAW to Amazon S3 buckets on the AWS cloud in real time, which had never been done before and I don’t think has been done since.” Continue reading ETC Releases First Section of Virtual Production White Paper

The short film “Fathead,” produced by the Entertainment Technology Center@USC and shot at the new Amazon Stage in Culver City as an experiment in virtual production and collaborative, cloud-based workflows, has been nominated for a 54th NAACP Image Award in the Outstanding Short Film (Live Action) category. The Image Awards celebrate outstanding achievements and performances in the arts from an African American point of view, and recognize those who promote social justice through their creative pursuits. This year’s awards will air live on February 25 at 8:00 p.m. on BET and various ViacomCBS networks. “Fathead” was directed by c. Craig Patterson and produced by Erik Weaver, ETC’s director of adaptive production. Continue reading ETC Short Film ‘Fathead’ Is Nominee for NAACP Image Award

Government and industry executives discussed their roles in ensuring Internet connectivity to all Americans via 5G. Moderated by CTA vice president of regulatory affairs J. David Grossman, panelists touched on the major obstacles to ubiquitous connectivity. Qualcomm senior director of government affairs Leslie Barnes noted that, “it’s important we consider all the technologies for last mile connectivity.” “Where fiber is impractical or cost prohibitive, fixed wireless access is a possibility, and it’s cost effective,” she said. “It’s a fast-growing solution that now covers over 35 million households and 2 million businesses.” Continue reading CES: Tech Industry Aims for Connectivity to Everyone via 5G

Meta, Microsoft, Amazon Web Services and Dutch mapping company TomTom have joined forces with The Linux Foundation to give Google a run for its money in the maps space with the launch of the Overture Maps Foundation to build interoperable open map data. “Mapping the physical environment and every community in the world, even as they grow and change, is a massively complex challenge that no one organization can manage,” Linux Foundation executive director Jim Zemlin said. Overture’s mission is to create an extensible mapping framework that will enable companies to contribute their own data, constantly refreshing as the physical world changes. Continue reading Meta, Microsoft, AWS Want to Map the Future with Overture

Amazon Studios has officially opened its 34,000-square-foot virtual production stage in Culver City, California. On hand for the Monday ribbon-cutting ceremony was director Reginald Hudlin, whose Eddie Murphy-starrer “Candy Cane Lane” will be the first feature to shoot there. Once the set for films including “It’s a Wonderful Life” and “RoboCop,” Stage 15 has undergone a transformation from its original 1940 configuration, now housing a wall of more than 3,000 LED panels as well as 100 motion capture cameras in what is LA’s largest virtual production stage. Continue reading Amazon Opens Stage 15: New LA Virtual Production Facility

Amazon has announced a preview release of CodeCatalyst, a unified software development and delivery service that the company says enables software teams to plan, build and deliver applications on AWS with reduced friction throughout the development lifecycle. At AWS re:Invent 2022 in Las Vegas, Amazon VP and CTO Werner Vogels detailed how CodeCatalyst offers a “single place” where developers can collaborate to create an app on Amazon Web Services. CodeCatalyst is designed to make it simple to marshal resources and toggle between different application development environments, Vogels explained from the stage at his Thursday keynote. Continue reading CodeCatalyst Automatically Sets Up Developer Environments

Amazon Web Services, a leading provider of cloud computing services, is rolling out its new ARM-based Graviton3E chips for high-performance workloads, including tasks like weather forecasting and gene sequencing. AWS customers can rent the high-performance computing (HPC) power to take advantage of “performance gains and cost savings” as a result of making its own chips, Amazon says. The move makes AWS something of a competitor to other top chipmakers, including Intel, AMD and Nvidia, who continue to be among Amazon’s major chip suppliers. Amazon says it will continue to offer HPC services that rely on third-party chips. Continue reading AWS Touts HPC with Launch of Graviton3E Chip at re:Invent

A sold-out crowd celebrated Hollywood’s top technical achievements at the HPA Awards 2022, where FotoKem’s David Cole took top feature film honors in color grading for Warner Bros. Pictures’ “The Batman” and Picture Shop’s Steven Bodner was recognized for the “How Do You Get to Carnegie Hall?” episode of Amazon Prime Video’s “The Marvelous Mrs. Maisel.” Amazon Web Services’ Color in the Cloud was one of four corporate efforts to take home a coveted Engineering Excellence Award. The technology is capable of lossless image quality using JPEG XS over AWS Direct Connect, AWS VPN or the open Internet. Continue reading Innovative Tech, Industry Leaders Celebrated at HPA Awards

Things were restive at TwitchCon, which wrapped Sunday in San Diego. Content creators were riled up over downsized revenue-sharing, first announced last month. The conference lets gamers and other enthusiasts who use Amazon’s live-streaming platform meet their favorite influencers while brands tout their wares. With over 2.5 million hours of live content streaming daily around the world, Twitch has become increasingly focused on financial sustainability and eventual profitability. But a less favorable revenue split and push toward advertising has proven unpopular with creators. Continue reading TwitchCon: Streamers Object to Revenue-Sharing Reduction

Netflix, which said it lost almost one million subscribers in Q2, has been aggressively cutting costs, implementing a variety of measures that range from scaling back its real estate footprint to trimming cloud computing. While the streaming giant says the cuts have not significantly impacted content spending, it has laid off more than 400 employees in 2022 and has begun hiring more junior staff, according to reports. Macroeconomic trends have made belt-tightening common across the industry, but at Netflix it stands in stark contrast to years of explosive growth and free spending. Continue reading Netflix Cutting Costs in Areas Such as Cloud, Staffing, Perks

Amazon’s AWS cloud division has launched a new service designed to help companies deploy their own 5G networks. AWS Private 5G is initially available to AWS customers in select U.S. regions, including Ohio, Virginia and Oregon, but the company has plans to expand, including internationally, “in the near future.” Another early launch limitation is that despite its name, the service only currently supports 4G LTE, but plans to support 5G in the future, and either one will “give you a consistent, predictable level of throughput with ultra low latency,” AWS evangelist Jeff Barr said in a blog post. Continue reading AWS Private 5G Lets Firms Build Their Own Mobile Networks

The Entertainment Technology Center@USC will host its 6th vETC virtual conference at SIGGRAPH 2022 in Vancouver, British Columbia, August 9-11. During this year’s vETC at the Amazon Web Services booth (1039), speakers will present concepts, workflows, business models and case studies as they apply to virtual production. Many of the companies that worked on ETC’s latest R&D film project, “Fathead” will discuss their discoveries in sessions that will be recorded and posted on ETC’s YouTube channel. The 3-day program with list of speakers and gear to be demonstrated is available on the ETC site. Continue reading vETC to Discuss Virtual Production During SIGGRAPH

Amazon increased revenue by 7 percent to $121.2 billion in the second quarter, beating analyst expectations and sending the stock soaring 12 percent despite a $2 billion loss. That contrasts with a $7.8 billion profit for the same period last year. The loss was due in part to Amazon’s investment in the electric car company Rivian, whose value has plunged this year. “Despite continued inflationary pressures in fuel, energy, and transportation costs, we’re making progress on the more controllable costs we referenced last quarter, particularly improving the productivity of our fulfillment network,” said Amazon CEO Andy Jassy. Continue reading Amazon Reports Online Sales Are Down While Revenue Is Up