The Mobile Future: Operating Systems Versus Messaging Apps

Search and apps may dominate today’s landscape for mobile devices, but two different trends are already vying to dominate the future of smartphones and the Internet. One group, led by Apple and Google, sees a future in which artificial intelligence or a virtual assistant — think Siri and Google Now — integrate apps, websites and any other online “silos.” The other group plans to leverage messaging apps to incorporate as many functions as possible. China’s WeChat dominates here, but Facebook and Snapchat also fall into this group. Continue reading The Mobile Future: Operating Systems Versus Messaging Apps

Yahoo’s Marissa Mayer Introduces New Content and Ad Products

During the Yahoo keynote presentation, CEO Marissa Mayer announced a mobile acquisition, introduced a number of new products and services, and entertained the crowd with a “Saturday Night Live” skit featuring actual “SNL” performers. Mayer announced that Yahoo now has more than 400 million monthly mobile users, a figure which excludes social network Tumblr, purchased last year. Tuesday’s presentation was largely about simplifying Yahoo’s business and a focus on content creation and related advertising. Continue reading Yahoo’s Marissa Mayer Introduces New Content and Ad Products