Intel, Warner Bros. Unveil AV Entertainment Experience Plans

During this week’s LA Auto Show, Intel and Warner Bros. announced a partnership to develop in-cabin, immersive experiences for autonomous vehicles. The companies are creating the AV Entertainment Experience, which Intel chief Brian Krzanich describes as “a first-of-its-kind proof-of-concept car to demonstrate what entertainment in the vehicle could look like in the future.” Since Americans spend an average of 300 hours per year driving, there is a wealth of possibilities for using that time differently when automobiles become self-driving. The collaboration is looking beyond movies and TV programming to more immersive experiences. Continue reading Intel, Warner Bros. Unveil AV Entertainment Experience Plans