Mark Zuckerberg has confirmed that Meta Platforms will in October debut the mixed reality headset the company has been developing under the codename Project Cambria. Appearing on Spotify’s “The Joe Rogan Experience” podcast last week, Zuckerberg said the new headset will have outward facing cameras capable of porting the outside world into the VR experience. With improved facial tracking to transpose smiles and frowns and the ability to convey “actual eye contact” between avatars, Zuckerberg said the new device will enhance the experience of “social presence.” Continue reading Zuckerberg Says New Meta VR Headset Launching in October

Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028

Meta Platforms’ revenue dropped 1 percent in the second quarter, totaling $28.8 billion, just missing Wall Street’s expectation. It was the first year-over-year revenue drop since the company went public 10 years ago. Meta logged $6.69 billion in Q2 profit, down 36 percent over the same period in 2021. Costs increased by 22 percent, largely due to ongoing heavy investment in the metaverse, where the company’s ambitions took a hit Wednesday when the Federal Trade Commission filed a lawsuit to prevent Meta from buying Los Angeles-based virtual reality firm Within. Continue reading Profits Down as FTC Sues Meta to Block Purchase of Within

The Walt Disney Company has announced the six companies to participate in its latest business accelerator program. The 2022 Disney Accelerator focuses on tech startups involved in Web3 and immersive experiences through work in augmented reality, NFTs and artificial intelligence. The six participants are: Flickplay, Inworld, Lockerverse, Obsess, Polygon and Red 6. Disney will offer participants investment capital, co-working space, guidance from Disney’s senior leadership team and an executive mentor. The Accelerator program will conclude with a Demo Day this fall at the Walt Disney Studios lot in Burbank, California. Continue reading Disney Accelerator Startups Focus on Web3, Immersive Tech

The business-oriented Magic Leap 2 AR headsets will debut in three models on September 30 in global territories including the U.S., Canada, France, Germany, Italy, Spain, the UK and Saudi Arabia. The Magic Leap 2 Base starts at $3,299. There is a midrange Magic Leap 2 Developer Pro, working up to the Magic Leap 2 Enterprise, which sells for $4,999. Smaller and lighter than its 2018 predecessor, Magic Leap 2 comes with a hip-worn AMD processor, offers a wide field of view, and has a dimmer that can be applied to background visuals to make virtual objects pop. In the U.S., Magic Leap 2 will be available through IT solutions reseller Insight.  Continue reading Magic Leap Will Target the B2B Market with New AR Headset

BBK Electronics’ Oppo brand is garnering notice for Air Glass, natural-looking wireless glasses that sync to the company’s smartphones to serve-up augmented reality experiences. Though still in limited release, with no plans for distribution outside of China, the $745 glasses offer a hint of things to come even as Oppo is readying a next-gen version. Weighing in at just 30 grams, Air Glass is positioned as a basic device that delivers practical information, including navigation, weather, time and fitness tracking. Oppo characterizes the functionality as “assisted reality,” and its limited ambitions appear to be a strength. Continue reading Smartphone Maker Oppo Delivers ‘Assisted Reality’ Air Glass

Meta Platforms is preparing for a steep economic downturn that CEO Mark Zuckerberg is trying to get in front of by cutting costs and refocusing priorities. Engineering hires will be cut by 30 percent this year, with fewer than 7,000 additions as opposed to the original target of 10,000. The pivot comes at a time when Meta is seeking to expand on several fronts. The company reportedly needs to increase by fivefold the computing power of its data centers in order to accommodate the artificial intelligence technology that will be necessary to support its new “discovery” push.  Continue reading Meta Plans Hiring Cuts as It Gears Up for ‘Fierce Headwinds’

HTC is launching its Desire 22 Pro smartphone, which emphasizes VR and AR integration centering around HTC’s own Vive ecosystem and the open-source metaverse platform it calls the Viverse. The Desire 22 Pro’s preloaded Viverse app lets users access and manage NFTs and cryptocurrencies and other metaverse content. In February HTC announced the Viverse, where people can attend meetings or concerts, build avatars and play games. Optimized for HTC’s 5G products and Vive VR devices, users can join the Viverse from any phone, tablet, PC or VR headset. Continue reading HTC Desire 22 Pro Phone Integrates Cypto, NFTs, Metaverse

Researchers from Meta Platforms’ Reality Labs and the University of Texas at Austin have developed audio tools that Meta CEO Mark Zuckerberg says will deliver a more realistic metaverse experience. Among the new tools is a visual acoustic matching model called AViTAR that adapts any audio clip to a chosen environment using a photograph, not advanced geometry, to create a simulation. Also in the pipeline is the Visually-Informed Dereverberation mode (VIDA), which will “remove reverberation,” isolating source sounds for a fully immersive effect. Continue reading Meta Releases Trio of New Spatial Audio Tools to Developers

The Metaverse Standards Forum is moving forward with plans to facilitate standards for an open, interoperable metaverse. The consortium, which announced this week it is open for business, emphasized it is not a new standards organization, but “will simply coordinate requirements and support for existing standards organizations developing standards relevant to the metaverse under their existing governance models and intellectual property frameworks.” It is backed by private firms including Meta, Microsoft, Qualcomm, Adobe, Nvidia, Epic Games and Sony Interactive, as well as non-profits like the World Wide Web Consortium, Web3D and the Academy Software Foundation. Continue reading Diverse Groups Unite to Create Metaverse Standards Forum

With Apple expected to announce an AR/VR headset by year’s end, Meta Platforms CEO Mark Zuckerberg is wasting no time trying to saturate the market with Meta Quest 2 games and gear, while priming the pump for the Meta Quest Pro, which some say may debut as early as this fall. June has seen a summer sale of up to 40 percent off on 60 Quest 2 games. And last week, Zuckerberg mounted a shock and awe offensive, previewing several early prototypes, including the Holocake 2 — Meta’s lightest, thinnest VR headset, which plays PC virtual reality games. Continue reading Meta Teases Headset Prototypes from VR Development Lab

Meta Platforms is reportedly ceasing production of consumer version of its Portal video calling device, but will continue manufacturing the Meta Portal (formerly Facebook Portal) — which can connect up to 50 participants — for business use, according to recent reports. The company is also said to be cutting back on Reality Labs investments, reportedly shelving plans to release the augmented reality glasses developed under the codename Project Nazare, expected to come to market in 2024, and is skipping ahead to a more advanced, second generation version. Continue reading Meta Shifts Focus and Investments as It Looks to Cut Costs

Buzz is heating up on Apple’s new mixed reality headset, with the company reportedly securing “Iron Man” director Jon Favreau to create content for the new platform that brings to life the dinosaurs from “Prehistoric Planet,” the Apple TV+ documentary on which he served as executive producer. The headset, anticipated for 2023 release, is expected to offer both virtual- and augmented-reality experiences, and will run realityOS, or rOS software. Details broke on the eve of Apple’s Worldwide Developers Conference, June 6-10, but has not been announced during WWDC. The device will position Apple to compete with Meta, Microsoft and soon Google in the AR/VR space. Continue reading Apple realityOS Headset Reportedly on Deck for 2023 Release

A top Sony executive predicts smartphones will make DSLR cameras obsolete by 2024. Speaking at a business briefing, Sony Semiconductor Solutions president and CEO Terushi Shimizu said the company expects smartphone cameras “will exceed the image quality of single-lens reflex cameras within the next few years,” Nikkei Asia reports. According to the Sony presentation, “still images are expected to exceed interchangeable lens camera (ILC) image quality” within three years. In addition to the older DSLR tech that has fallen by the wayside, the ILC category also includes more modern mirrorless cameras. Continue reading Sony: Smartphone Camera Tech Will Make DSLRs Obsolete

Entertainment company CJ ENM has opened what is being described as the world’s largest virtual production stage to use Samsung MicroLED technology. The facility, created in collaboration with Samsung Electronics, is outfitted with connected cameras and offers a 360-degree backdrop using Samsung’s “The Wall.” The South Korean virtual production stage will be used to produce scripted and unscripted shows for film and television and serve as a venue for concerts and other entertainment events. CJ ENM says the virtual production technology will also produce the next generation of immersive content for augmented reality experiences and the metaverse. Continue reading CJ ENM Opens the Largest MicroLED Virtual Production Stage