The latest Entertainment Technology Center student challenge launched on October 5. Technology and processes in the entertainment industry are changing rapidly, yet the goals of the entertainment and experience industries remain the same. Students from the schools of cinematic arts, engineering, business, communication, and innovation were asked: How can we forge alliances between the legacy community which has a deep knowledge of the storytelling arts and the rising filmmakers and creators helping to shape new tools and resources? How would you like to access these amazing legacy talents as you develop your own storytelling skills using new tools? How would you like organizations and institutions around you to support your ideas? Continue reading ETC Student Challenge: Future of Creative Media Resources

Apple Vision Pro, the $3,499 mixed reality headset announced for release in early 2024, could be getting a B2B marketing push, as evidenced by a recently published Apple post on development apps. That would make competing products in the $3,300 to $5,000 range — including the Microsoft HoloLens and headsets from Magic Leap — Apple’s competition for the Vision Pro. That would also leave Meta Platforms and its Quest line, including the $500 mixed reality Quest 3 that began shipping last month, unchallenged in the consumer space, where it currently enjoys an estimated 80 percent market share. Continue reading Apple’s Vision Pro May Compete in the AR Enterprise Space

Since Snap released its Lens Studio tool in 2017, creators have become “the fuel of Snap AR,” the company says by way of announcing Lens Studio 5.0 Beta, representing a major overhaul of the editor. The development tool now includes a ChatGPT API, improved version control, and more support for teams. The company also launched a Lens Performance Toolkit to help optimize reach and engagement. Performance optimization has resulted in load times that are 18x faster, Snap says, noting “a project that used to take 25 seconds to open now only takes seconds — resetting the bar for productivity.” Continue reading Snap Adds ChatGPT and Other New Tools to AR Lens Editor

Xreal (formerly Nreal) is releasing its Xreal Air 2 and Xreal Air 2 Pro augmented reality glasses. The latest iteration of AR glasses from the company is designed for everything from movies to TV to games. The Air 2 AR glasses “can turn whatever the wearer is viewing into a big screen experience” of up to 330-inches, the company claims, citing the integration of Sony Semiconductor Solutions’ Micro OLED displays that pack a whopping 4,032 pixels-per-inch to deliver “a crisp and visually stunning virtual screen” in Full HD resolution of 1920 x 1080 per eye. An ultra-high contrast ratio of 100,000:1, and 500 nits brightness ensure sharp detail. Continue reading Xreal $400 Air 2 AR Glasses are for Games, Movies and More

Swiss technology firm CREAL has announced what it calls a breakthrough in lightfield technology that can greatly improve augmented reality experiences. The tech is set to be commercially released in early 2024 for integration into third-party products, CREAL CEO Tomas Sluka says the advancement will make it more comfortable to wear AR glasses, reducing eye strain, nausea and fatigue. While other companies approach AR’s challenges through solutions including passthrough, monocular projection and varifocal display, CREAL says the stack it’s built for lightfield display addresses the most pressing common issues. Continue reading CREAL Plans Launch of Commercial Lightfield AR Next Year

Key highlights from this week’s two-day Meta Connect virtual event include details about the Quest 3 mixed reality headset, the latest smart glasses from its Ray-Ban collaboration, and an announcement that AI stickers are rolling out across the Meta Platforms apps. Starting at $500, the Meta Quest 3 will add Microsoft 365 apps integration by the end of the year, for those who want to use the gaming headset for productivity. Available for preorder now, the Quest 3 ships October 10. The Ray-Ban Meta smart glasses start at $299 and ship October 17. Continue reading Meta Shows Off Quest 3 and Smart Glasses at Connect 2023

Qualcomm has extended its deal with Apple to supply 5G modem chips, leading to speculation that the iPhone maker is behind schedule on its plan to bring the tech in-house. Apple has designed its own phone chips since 2013, and is currently using the A16 Bionic, manufactured by TSMC. The A16 functions as the phone’s brain but doesn’t handle external communications with cell towers. Apple has been developing its own modem chips since 2018, but apparently doesn’t feel they’re ready for prime time and, understandably, doesn’t want to risk a public debacle by rushing it. Continue reading Apple iPhones to Continue Using Qualcomm 5G Modem Chips

Samsung and LG have entered into a smart home pact that enables each firm’s large home appliances to be controlled by the other’s app. This collaboration sprang from the Home Connectivity Alliance, of which Samsung was a founding member in late 2021. As a result, LG’s ThinQ app will indicate when the door has been left open on a Samsung Family Hub smart fridge. Likewise, Samsung’s SmartThings app can instruct your LG dishwasher to turn on at a specific setting. Samsung was also talking-up 6G and artificial intelligence at this week’s IFA 2023 electronics trade show in Berlin. Continue reading Samsung and LG to Launch Interoperable Smart Home Apps

The Flamera, a prototype augmented reality headset from Meta Platforms, won the coveted Best in Show award at Siggraph 2023 earlier this month, drawing attention for its buggy “fly eyes” appearance as well as lens design that takes an unconventional approach to solving AR’s “passthrough” challenge. Since AR glasses are meant to work IRL, developers typically use external cameras to let the real world pass through. Meta abandons existing solutions for a novel approach it calls “lightfield passthrough” that pairs image sensors with apertures to control the incoming light. Continue reading Meta Flamera Prototype Takes on AR Passthrough Challenge

Verizon has teamed with New York’s Metropolitan Museum of Art on a discovery app called Replica that lets consumers scan artwork to generate digital collectibles. The augmented reality Replica experience lets museum visitors scan items using a mobile app that stores them to Roblox as objects or avatar accessories. Roblox account holders can also virtually explore the Met’s facade and partake in other immersive experiences. The effort follows a previous Verizon collaboration with the museum and indicates the way institutions can leverage AR to engage consumers. Continue reading The Met Teams with Verizon to Create Roblox AR Experience

Chinese tech firm Rokid released is first AR glasses in 2017, and is now making available an attachment called Rokid Station that brings an immersive 215-inch Android TV virtual screen experience to its new Rokid Max augmented reality eyewear. The Rokid Max glasses list for $439, but bundled with the Rokid Station the price is $529 (via preorder). The Rokid Max glasses feature micro OLED screens that can project what appears to be a 215-inch screen positioned about 10 feet from the user, creating the illusion of an immersive viewing experience. Continue reading Rokid Debuts Portable Android TV Device for Its AR Glasses

Apple experienced its third consecutive quarter of declining sales in Q2, with a 1.4 percent slip to revenue of $81.8 billion. But the Cupertino-based company managed to generate record performance in its Services division, up 8.2 percent to $21.21 billion. Sales of the company’s largest device segment, iPhones, underperformed estimates with $39.7 billion in sales, a 2.4 percent dip year-over-year. Overall, however, Apple slightly overperformed Wall Street expectations, which were forecast at $81.64 billion for the quarter ending in June. For Q2, Apple reported 1 billion paid subscriptions — including Apple Music, Apple TV+ and third-party apps. Continue reading Apple’s Sales Decline Tempered by Record for Services Arm

The new Catalyst Stage at ESPN headquarters in Bristol, Connecticut blends physical space with virtual production and an LED wall. The facility “opens new possibilities in the future of content customization and scalability” for live, multi-camera shooting that includes augmented reality and extended reality in 1080p or UHD, with 4K available for specialty work, including advertising. ESPN calls Catalyst “the first studio of its kind to support both live multi-camera productions and cinematic-quality projects. GhostFrame, Unreal Engine, Disguise XR, Pixotope and Mark Roberts Motion Control cameras are among Catalyst’s tools. Continue reading New Catalyst Stage Brings Virtual Production to ESPN Studio

Meta Platforms is marketing its Quest catalog with the new monthly VR subscription game service Meta Quest+. For a monthly fee of $7.99 or $59.99 annually, Quest 2 and Quest Pro enthusiasts will gain access to two hand-picked VR titles per month that they can download and play through the life of their subscription. The “browse less and play more” approach aims to provide users an easy point of entry to explore the Meta Quest catalog. Available as of this week, Meta CEO Mark Zuckerberg announced the Quest+ pass Monday on Meta’s Instagram channel. Those who sign up through July 31 get their first month for $1. Continue reading Meta Announces Quest+ Subscription Service for VR Games

Comcast’s UK broadcaster Sky is upping the ante on its Sky Glass smart TVs with a new camera called Sky Live designed to make content more immersive. In addition to Kinect-style games and interactive workouts, Sky Live supports Zoom calls and watch parties. Sky Live runs on the company’s proprietary Entertainment OS and requires a television that is part of that ecosystem. The camera launch comes as Xumo, the U.S. joint venture between Comcast and Charter Communications prepares to launch a new family of 4K smart TVs in partnership with Element Electronics. Continue reading Sky Glass TVs Add Interactivity with Motion Tracking Camera