Content Creators Discuss What Is Driving Augmented Reality

What’s driving augmented reality content today? That’s the question that Storymill president Mark Kapczynski posed to a panel of AR content creators at CES 2018 in Las Vegas. VNTANA chief marketing officer Natascha French, whose company creates interactive holograms, had one answer. “Based on our experience B2C gets the sexy headlines,” she said. “But B2B is the side that is actually monetized.” Brands come to VNTANA not only to create compelling experiences for end users, but also to collect data to inform future marketing. Continue reading Content Creators Discuss What Is Driving Augmented Reality

Brands Face the Challenges, Promises of AR/VR Experiences

Industry execs gathered for a CES panel to discuss the challenges brands are now facing with AR and VR. According to NorthSouth Studios chief executive Bill Newell, the most impactful events for AR in 2017 were Apple and Google’s introduction of AR development kits. But he acknowledged that convincing big brands to consider AR or VR projects is still a major challenge for the creators of those experiences. At the agency Firstborn, senior vice president business planning Gabe Garner says his company is always honest about the return on investment, which won’t match up with traditional media. Continue reading Brands Face the Challenges, Promises of AR/VR Experiences

The Power of Location-Based Settings for AR/VR Experiences

During a CES 2018 panel, specialists in bringing AR and VR outside the home talked about the social value that location-based venues bring to the experiences. “If you want proof that people like to get together, CES is the proof,” said Fake Love director of new business Jared van Fleet, whose company was acquired by The New York Times. “It’s inconvenient to come here, yet people do it every year.” Fortune 500 companies ignore AR/VR at their peril, added Hollywood Portfolio founder/managing director Mariana Danilovic, who moderated the discussion. Continue reading The Power of Location-Based Settings for AR/VR Experiences

Top Tech Companies Bullish On a Wireless Future for AR/VR

A Digital Hollywood panel at CES 2018 comprised of top AR/VR executives from Google, Unity Technologies, THX, HP and MPC considered the pace of the technologies’ adoption and predicted the progress we’ll see in 2018. Moderator Steve Masur, a senior partner at MG+ tech law firm, noted that many are disappointed with the pace of AR/VR adoption — but he is not one of them. “I think the industry is just fine,” he said. “A few years ago we thought we’d gain mass consumer adoption, but we have to go through revolutions of adoption.” Continue reading Top Tech Companies Bullish On a Wireless Future for AR/VR

Gaming is Killer VR/AR App According to Industry Developers

Although AR/VR experts in another CES panel said that enterprise will be the driver for this nascent field, a group of game designers and producers beg to differ. Gaming is the killer AR/VR app, they believe, with examples and enthusiasm to back up their claim. S&P Global Market Intelligence analyst Greg Potter reports that snap-in headsets (such as Gear VR) are currently leading the pack, due to commodity-like pricing. This platform will increase in 2018 and peak in 2019, as more people look for a better experience. Continue reading Gaming is Killer VR/AR App According to Industry Developers

CES: Nvidia Stakes Claim to Automotive and Entertainment AI

In a roving two-hour presentation, Nvidia CEO Jensen Huang unveiled a raft of products, partnerships and performance achievements at CES 2018. Focusing mostly on the automotive industry, Huang showed off the GPU giant’s new autonomous driving software stack powered by Xavier, a system-on-chip (SoC) for artificial intelligence-empowered car platforms, and touted partnerships with more than 320 car and truck companies. Huang also showcased a large HDR display for giant-screen, PC gaming and streamed an AI-generated motion picture theme composed in the style of “Star Wars” by John Williams. Continue reading CES: Nvidia Stakes Claim to Automotive and Entertainment AI

CES Tech Trends: 5G Ushers In a New Connected Ecosystem

On Sunday, January 7, CES 2018’s hottest trends were previewed in an event open only to press. CTA senior director of research Steve Koenig and senior manager of research Lesley Rohrbaugh divided tech trends into three parts: Ingredient or B2B technologies such as 5G, AI and robotics; In the Market tech comprised of native interfaces, digital senses and realism redefined; and Emerging Tech focused on smart cities, sports innovations and digital therapeutics. The technology that will make all of it possible, they say, is 5G. Continue reading CES Tech Trends: 5G Ushers In a New Connected Ecosystem

International Tech Innovations Steal Spotlight at CES Unveiled

CES Unveiled is an extravaganza of companies from around the world enticing passersby to try out the latest in wearables, speakers, virtual reality headsets, robots and even connected shoes. The CES Innovation Award winners are highlighted at the event, and this year’s honorees introduced a variety of products, including digital imaging, embedded technologies, gaming, headphones, portable media players and accessories, computer hardware and components, home appliances, wearables, AR/VR, and smart energy. Continue reading International Tech Innovations Steal Spotlight at CES Unveiled

Harvard Metalens Research Could Impact AR/VR Applications

Researchers at Harvard University’s John A. Paulson School of Engineering and Applied Sciences (SEAS) made a breakthrough in metalenses, flat surfaces that focus light via nanostructures. Metalenses, which would replace curved lenses, have thus far been able to focus only on a limited spectrum of light, but SEAS engineers created a metalens that can focus, in high resolution, on the entire visible spectrum of light in the same spot. Previously, that effect could only be achieved by stacking many conventional lenses. Continue reading Harvard Metalens Research Could Impact AR/VR Applications

New Tech Enabled by 5G Networks Will Be Highlighted at CES

CES attendees will see the latest in numerous technologies, but one to watch this year is 5G, the shorthand phrase for fifth-generation wireless technology. Currently, users of smartphones and connected devices get 4G connectivity, and experts expert that 5G will have a significant impact on powering tech trends, from IoT (Internet of Things) devices to smart homes and smart cities. At CES 2017, Qualcomm chief executive Steve Mollenkopf deemed 5G the “biggest thing since the introduction of electricity.” Continue reading New Tech Enabled by 5G Networks Will Be Highlighted at CES

Verizon Teams With Samsung to Deploy 5G Wireless This Year

Verizon Communications has selected Samsung Electronics to be a major supplier of network equipment as the telecom readies the first commercial launch of its 5G wireless service in Sacramento, California later this year. Verizon will first offer high-speed Internet over its wireless network in California before expanding to other U.S. markets. Verizon began its 5G trials in 11 U.S. markets last year. AT&T also just announced that it plans to roll out commercial 5G service in late 2018, while Sprint and T-Mobile are expected to introduce 5G technology in late 2019 or 2020. Continue reading Verizon Teams With Samsung to Deploy 5G Wireless This Year

CES 2018: Overview of the Show Floor, Key Themes and Areas

Broad but logical thematic lines distribute exhibits across three main event areas at CES 2018 in Las Vegas: the entire Las Vegas Convention Center (Tech East), the Sands Convention Center (Tech West), and the Aria (Tech South). Tech East will focus on sectors such as e-commerce, security, manufacturing, gaming, VR, AR, AI, automotive, cameras, computing, displays and CE devices. For those interested in health, fitness, wearables, sports tech and the smart home, you’ll want to visit Tech West. And Tech South will feature C Space, which will address disruptive trends and how they are going to change the future of brand marketing and entertainment. Continue reading CES 2018: Overview of the Show Floor, Key Themes and Areas

Magic Leap Reveals AR Headset, Its First Step to End Reality

Magic Leap finally came out with Magic Leap One, its long-anticipated augmented reality headset. The goggles are dubbed Lightwear, powered by the Lightpack, a small computer that the user mounts on her hip. The two-piece AR device is “engineered to be lightweight and comfortable for hours of exploration,” says the company, noting that it combines its Digital Lightfield technology with environment mapping, precision tracking and soundfield audio. Magic Leap founder Rony Abovitz adds that the device also has a powerful CPU and GPU. Continue reading Magic Leap Reveals AR Headset, Its First Step to End Reality

CES 2018: Wide Array of Conference Tracks for M&E Industry

CES 2018 features 2.5 million net square feet of exhibit space that sprawls through the Las Vegas Convention Center, Sands Hotel and Casino, Aria Resort, Venetian, Monte Carlo, Renaissance, Westgate Resort, The Palazzo, Vdara and two Wynn properties. If your feet and brain rebel after walking the floor for hours, CES offers a great alternative: over 200 sessions on the industry’s most pressing issues and new technologies, featuring top creatives and executives. The 200 sessions are divided into topic-specific tracks. Continue reading CES 2018: Wide Array of Conference Tracks for M&E Industry

Snapchat Users Can Now Create World Lenses with AR Tool

Snapchat launched its Lens Studio AR developer tool for desktop that enables users to build augmented reality experiences for the platform. Anyone can now create World Lenses for adding interactive 3D objects to photos and video content. “But brands, news publishers and developers will have to promote their own Lenses by marketing their QR Snapcodes that users scan to unlock an AR effect for 24 hours,” reports TechCrunch. “That’s because Snapchat won’t display these Community Lenses in its camera unless businesses pay a partnered creative agency to build them a special effect and then buy Sponsored Lens ads from Snap.” Continue reading Snapchat Users Can Now Create World Lenses with AR Tool

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