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ETCentric StaffMarch 6, 2024
CES 2024 attracted more than 135,000 attendees to Las Vegas where 4,300 companies filled 2.5 million square feet of exhibit space. Technology that empowers creators, a new generation of displays, and the promise and peril of artificial intelligence dominated the show. After several years of incremental advances, market development built on maturing technology, and over-hyped trends, this year felt different with an energy that suggests the beginning of a new era. Among the major themes were embedded AI, vehicle tech, digital health, screens and XR, and numerous policy and regulation topics. ETC@USC attended the conference for live reporting on products and services. Our post-show report features extensive coverage and perspectives related to key creative, business, and technology areas. Continue reading ETC’s CES 2024 Report: Creators, Displays, and AI Innovation
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ETCentric StaffFebruary 28, 2024
The Walt Disney Company has selected five companies to be in its annual Accelerator program, three of them AI startups, one in robotics and one developing VR. The program, now in its tenth year, identifies promising new tech companies to benefit from Disney funding and mentorship in exchange for an inside track on talent and acquisitions. The class of 2024 includes AudioShake, which leverages AI to aid in mixing and dubbing audio tracks for mixing or dubbing; ElevenLabs, which has a text-to-speech app for GenAI voicing; and Promethean AI, a digital archives search platform that informs prototype design. Continue reading Latest Disney Accelerator Backs AI, VR, Autonomous Vehicles
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ETCentric StaffFebruary 14, 2024
The global augmented reality market is expected to reach $289 billion by 2030, according to a recent study by Research and Markets, and advertisers have taken notice. While the majority of revenue is generated by software, then hardware, the augmented reality advertising market is projected to generate $1.2 billion in revenue in the U.S. in 2024, according to the Interactive Advertising Bureau. To help foster growth in that nascent sector, the IAB has teamed with the Media Ratings Council to create consistent definitions and measurement guidelines for ads within AR campaigns. Continue reading IAB and MRC Join Forces to Develop AR Advertising Guidelines
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Paula ParisiFebruary 6, 2024
Qualcomm reported revenue of $9.9 billion for the quarter ending in December, a 5 percent increase year-over-year. The company tallied $6.69 billion in sales of handset chips during the three-month period, up 16 percent over the prior year’s $5.7 billion, marking a turnaround after two years of declines. The quarter marked the beginning of shipments of the Snapdragon 8 Gen 3 chip, designed for mobile generative AI, and its adoption by OEMs and manufacturers including Samsung for its new Galaxy S24 lineup. Qualcomm also announced it will continue selling 5G modem chips to Apple. Continue reading Qualcomm Earnings: All-In on XR, Smartphone Chips Rebound
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Paula ParisiJanuary 31, 2024
Virtual meeting tool Zoom has become one of the first companies to announce an app designed specifically for the Apple Vision Pro mixed reality headset, shipping February 2. Zoom’s new app “seamlessly blends video conferencing with users’ physical space, blurring the lines of in-person and remote meetings” with the Vision Pro for “a more real-world, immersive environment,” according to Zoom. The result is an “authentic spatial representation” of people and their motions in the Vision Pro world on Zoom. The app supports Apple’s Persona feature, which uses machine learning to generate digital avatars. Continue reading Zoom Meetings for Apple Vision Pro App Get Avatars and More
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Paula ParisiJanuary 30, 2024
Microsoft has added the Mesh mixed reality platform to its Teams remote collaboration app, making 3D and VR meetings now generally available to desktop Windows users and those with Meta Quest headsets. The immersive 3D meeting environments feature spatial audio as well as “live reactions” and the other standard Mesh features will be available to those with Microsoft Teams business accounts. Custom immersive spaces are also available to those with Teams Premium licenses. Microsoft says “hundreds of millions” of people worldwide are currently using Teams, although Mesh for Teams has only been in public preview since late 2022. Continue reading Microsoft Adds Mesh to Enable 3D and VR Meetings in Teams
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Paula ParisiJanuary 22, 2024
The RayNeo X2 Lite 3D AR glasses were demonstrated for the first time at CES 2024 in Las Vegas last week. Weighing just 60 grams (2.1 ounces), the sleek eyewear was lauded for its microLED optical waveguide display and standalone form factor, which does not require tethering to a computer or smartphone. The RayNeo X2 Lite, releasing in Q3 2024, and the Ray Neo X2, which had a limited launch in China but has not yet been released to the rest of the world, are anticipated as the first microLED display augmented reality glasses which will be available in the United States. Continue reading CES: TCL Demos RayNeo X2 Lite Augmented Reality Glasses
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Paula ParisiJanuary 19, 2024
Apple’s Vision Pro launches February 2 with pre-orders starting today. The mixed reality headset will have more than 150 3D movies available at launch, including content from Disney+ and Amazon Prime Video, as well as “immersive originals,” Apple says. While the company is positioning the $3,500 headset as “the ultimate entertainment device,” touting mind-blowing specs and a transformative experience, gaming currently drives an estimated 30 percent of immersive hardware revenue and non-gaming entertainment accounts for only 8 to 13 percent. Apple’s announcement focuses more on TV, movies, and sports than the Apple Arcade game hub. Continue reading Apple Pushes Immersive Entertainment for Vision Pro Headset
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Paula ParisiJanuary 18, 2024
In a CES 2024 keynote address, Walmart President and CEO Doug McMillon and other key execs from the company offered a look at how the retail giant is putting technologies like drones and augmented reality (AR) as well as generative AI and other artificial intelligence tools to improve the customer shopping experience. Walmart unveiled new products, including a pair of AI-powered platforms for managing search for replenishment of products. In addition, a new AR social commerce platform, now in beta, called “Shop with Friends” was also highlighted. Continue reading CES: Walmart Introduces AI Reorders and ‘Shop with Friends’
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Paul BennunJanuary 12, 2024
While entertainment and telepresence are considered the most clear uses for virtual reality (VR), mixed reality (MR) and augmented reality (AR), several developers at CES 2024 demonstrated why in the short term, it may be that counterintuitive uses of extended reality (XR) as assistive technologies for visually impaired people provide the best case for its existence. The show demonstrated impressive ways to address macular degeneration, to assist in outdoor activities and to “read the room.” Two particular companies — Ocutrx and Lumen — showcased interesting headsets that may also point to a variety of entertainment, military, medical and enterprise applications. Continue reading CES: Breakthroughs in XR Address Adaption and Accessibility
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Paula ParisiJanuary 10, 2024
Xreal, the Chinese XR company formerly known as Nreal, debuted its Air 2 Ultra AR glasses at CES 2024 this week in Las Vegas, with the $699 item scheduled to ship to U.S. buyers in March, crowding the February 2 release date Apple just announced for its $3,500 Vision Pro mixed reality headset. Though currently aimed at developers, who can preorder now, the Air 2 Ultra will be available for purchase online from Xreal to anyone in France, Germany, Italy, Japan, Korea, the Czech Republic, the Netherlands and the UK, in addition to China and the United States. Continue reading CES: Xreal Offers Spatial Computing with Air 2 Ultra for $699
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Debra KaufmanJanuary 9, 2024
During a CES 2024 panel on “Amazon Streaming: Clay Tablets to Streaming TV — The Evolution of Storytelling,” moderator Carly Zipp, who is Amazon global director of brand marketing, asked panelists for their favorite stories, recounting that her son replaced her bedtime stories with ChatGPT. Lauren Anderson, Amazon Studios head of AVOD originals and unscripted programming, picked the story of Tracy Chapman’s song “Fast Car.” “It shows how stories can resonate through generations, genres, geographies, and ethnicities,” she said. For GroupM global CEO Christian Juhl, the stories of Hans Christian Andersen were formative in his childhood. Continue reading CES: Marketers Look at Evolution of Storytelling with AI Twist
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Paula ParisiJanuary 9, 2024
Seattle-based tech firm Ixana is at CES 2024 demonstrating its Wi-R communication chip, which “reduces energy consumption by 100x compared to radiative wireless technologies like BLE, Wi-Fi, cellular, Zigbee and Z-Wave, enabling a paradigm shift in wearable technology,” according to the company, which nabbed a CES Innovation Award. The 4Mbps YR22 Wi-R chip offers “continuous charging-free body-worn health monitoring, video streaming for extended reality, and intuitive human-computer interaction,” Ixana says, explaining it works via algorithms that run via distributed computing on battery-powered devices. Continue reading CES: Ixana Transforms Human Body into Networked Receiver
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Paula ParisiJanuary 4, 2024
Japanese triple-A game publisher Square Enix rang in the New Year with an open letter from President Takashi Kiryu emphasizing that the 20-year-old firm intends to reinforce its core business of content development and game publishing while aggressively exploring new areas like artificial intelligence and extended reality. In the short term, AI will be used “to enhance our development productivity and achieve greater sophistication in our marketing efforts,” Kiryu wrote in his letter, explaining that “in the longer term, we hope to leverage those technologies to create new forms of content.” Continue reading Square Enix to Explore New Content Possibilities with AI, XR
By
Rob ScottJanuary 3, 2024
Meta Platforms has reportedly been investing billions of dollars each quarter in developing the metaverse, which CEO Mark Zuckerberg has described as the future of the company. Although sales of VR headsets and AR glasses dropped nearly 40 percent in the U.S. (according to research firm Circana), Meta continues to tout the intersection between AI and the metaverse. “The progress we made in 2023 means generative AI is making its way into the heart of the world’s most popular apps, mixed reality is now at the core of a mass market headset, and Ray-Ban Meta smart glasses will let AI see the world from our perspective for the first time,” explained Andrew Bosworth, CTO and head of Meta’s Reality Labs. Continue reading Meta Platforms Continues Its Pursuit of AI and the Metaverse