TV Networks Partner on Technology to Deliver Targeted Ads

A consortium of television networks teamed up to create a technology standard for targeted advertising. Project OAR (Open Addressable Ready)’s watermark technology makes it easier to send specific ads to consumers with smart TVs. The consortium expects to complete its work by 2020. Such collaborative ventures are atypical for the highly competitive TV market. Currently, TV networks depend on cable and satellite operators to send targeted ads, and this technology will help networks control part of the process for smart TVs. Continue reading TV Networks Partner on Technology to Deliver Targeted Ads

Steven Spielberg Criticizes Oscar Noms for Streaming Films

As the Academy Governor representing directors, filmmaker Steven Spielberg is intent on changing the rules so that movies made by streaming content creators won’t be eligible for Oscars but would only be considered for Emmys, along with other TV fare. Spielberg — and the studios — were motivated most recently by how close Netflix-produced “Roma” came to winning Best Picture. As it was, “Roma” director Alfonso Cuarón won Academy Awards for best director and best cinematographer. One complaint is the lopsided spending for Oscar competition. Continue reading Steven Spielberg Criticizes Oscar Noms for Streaming Films

5G Networks Will Impact the Media & Entertainment Industry

Download a movie in six seconds. Watch more immersive sports broadcasts. Enjoy sophisticated game play with only a few milliseconds of latency. Smart movie theater, smart home, smart car, smart personal devices … all will be connected by the new 5G networks, claim the experts. Qualcomm’s chief legal officer Donald Rosenberg told the World Economic Forum that, “we’re on the verge of a new age of interconnectedness, when the daily lives of people across the planet will be more closely intertwined than ever.” Continue reading 5G Networks Will Impact the Media & Entertainment Industry

YouTube Disables Comments For Videos That Include Kids

After major brands including AT&T, Disney, Epic Games and Nestlé suspended their regular ad spending on YouTube, the popular video platform has made a move to temporarily disable comment sections on most video channels that feature children 13 and younger as well as teenagers that may risk “attracting predatory behavior.” The concern was that advertising was sometimes positioned along videos with minors that included predatory remarks in the comments sections. A few select channels will have comment sections that remain enabled, but will require monitoring for safety. Continue reading YouTube Disables Comments For Videos That Include Kids

Common Networks Has a Plan to Compete With 5G Carriers

While major carriers such as AT&T and Verizon begin the rollout of 5G networks in select areas, a San Francisco startup named Common Networks is developing an alternative that combines 5G with tech open-sourced from social giant Facebook. The startup is competing with ISPs by offering home broadband instead of mobile service. In Alameda, California, for example, it is using millimeter wave 5G tech to offer 1 Gbps service for $50 per month (the speed matches that of Google Fiber’s home broadband service). The millimeter wave service uses hardware design Terragraph, which Facebook open-sourced through its Telecom Infrastructure Project. Continue reading Common Networks Has a Plan to Compete With 5G Carriers

Odeon Cinema and Telia Test 5G-Connected Movie Theater

Odeon Cinema Center in Oslo and Norwegian mobile firm Telia teamed to operate the first 5G-connected movie theater, presenting films streamed over the next-gen network. The plan was announced in December, with the introduction of a 5G “test network.” The two companies are still in test mode with the launch of the 5G-enabled Odeon, to demonstrate how 5G will replace 4G and at least some wired broadband services. The Odeon is in fact using 5G to transfer the films to its own server, and said the system “works excellently.” Continue reading Odeon Cinema and Telia Test 5G-Connected Movie Theater

Disney Aims Its Resources at Disney Plus Streaming Service

To ready the launch of its Disney Plus streaming service, The Walt Disney Company has invested in technical infrastructure and doubled down on original content. At the same time that chair/chief executive Bob Iger deemed the service “the highest priority,” he also pursued the acquisition of 21st Century Fox, which is projected to close by the end of March. Now, Disney is a very busy studio, stepping up production for the new service. Of the largest media companies’ estimated $107 billion in global content spending, Disney is responsible for 22 percent, followed by AT&T and Netflix, for $14.3 billion and $14 billion respectively.  Continue reading Disney Aims Its Resources at Disney Plus Streaming Service

Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

Following the announcement that Netflix would be raising its subscription prices to help finance more original programming, Hulu is heading in the opposite direction to lure more streaming customers. The $7.99 per month cost of Hulu’s service will drop to $5.99 monthly. This new price could attract Netflix customers who are considering whether to cancel or downgrade their current Netflix subscriptions following the new price increase. Although the numbers widely vary, several recent surveys suggest that some Netflix subscribers are now considering a change. Continue reading Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

Netflix Is Expected to Spend $15 Billion on Content This Year

Netflix is continuing to invest heavily in content for its popular streaming service. According to its 2018 fourth quarter earnings report, the company spent $8.9 billion in 2017 and $12.04 billion last year. Wall Street analysts predict Netflix will increase its spending around 25 percent in 2019, which would bring its investment to $15 billion. Netflix will also continue to spend big on marketing its original content; such costs increased 65 percent last year, and are projected to jump another 22 percent this year to almost $2.9 billion.

Continue reading Netflix Is Expected to Spend $15 Billion on Content This Year

Netflix Raises Subscription Prices to Fund Its Original Content

Netflix is raising its prices again, increasing the cost of its most popular plan to $13 per month, from $11, an 18 percent bump. The basic plan rose from $8 to $9 per month, a 13 percent increase. Netflix, which last raised prices in 2017, did so to offset its massive spending on original content. It is also a way to compete with rivals in streaming video from Amazon to Hulu as well as newcomers including AT&T’s WarnerMedia, Disney and Comcast’s NBCUniversal. In response to the news, Netflix shares rose 6.5 percent to $354.64. Continue reading Netflix Raises Subscription Prices to Fund Its Original Content

CES Panel: Possibilities of Marrying 5G With Edge Computing

What is edge computing and what can it bring when married with 5G, asked TechRepublic editor-in-chief Jason Hiner, who moderated a CES panel on the topic. AT&T vice president Alicia Abella described edge computing in historical context, as the pendulum has swung back and forth from centralized computing (in the 1960s to 1980s) to compute power on the desktop (with the advent of the desktop PC), back again to a centralized notion with the cloud, and now back to a distributed model with edge computing. Continue reading CES Panel: Possibilities of Marrying 5G With Edge Computing

CES Panel: Looking at 5G Use Cases and the Digital Divide

The recurring theme at CES 2019 is the promise of 5G wireless technology, as carriers such as Verizon begin their first moves into the space. Moderated by CTA’s Cindy Stevens, a group of technologists discussed some of the opportunities inherent in 5G networks for “hyper connectivity.” Microsoft principal group manager Pete Bernard noted that his company does not make 5G chips. “But we are an intelligent edge/cloud company,” he said. “5G is a catalyst technology that will enable our clients to move to the cloud more quickly.” Continue reading CES Panel: Looking at 5G Use Cases and the Digital Divide

CES Panel: Public Policy, Regulations for 5G and Self-Driving

The Internet of Things and 5G are just two areas impacting self-driving and connectivity, said CTA senior director of government affairs Jamie Boone, who noted the sector’s public policy challenges. Verizon VP public policy Melissa Glidden Tye said that her company launched 5G in October 2018 and has “big plans for autonomous vehicles (AVs) and smart cities” this year. “5G has been dubbed the fourth Industrial Revolution,” she said. “Everything that can be connected will be.” Waymo just passed 10 million miles, another significant milestone. Continue reading CES Panel: Public Policy, Regulations for 5G and Self-Driving

CES Returns to Las Vegas This Week with Expanded Exhibits

CES 2019, which calls itself the largest and most influential tech event in the world — “where the entire technology ecosystem gathers to conduct business, launch products, build brands and partner to solve some of today’s most pressing societal challenges” — gets underway today with a full day of conference sessions and media briefings before the millions of square feet of exhibit space opens on Tuesday, January 8. CTA, owner of the show, highlighted a number of key sessions and exhibit marketplaces that visitors to CES may want not want to miss and our team will cover this week. Continue reading CES Returns to Las Vegas This Week with Expanded Exhibits

CES 2019 Keynotes Reflect Priorities of Industry and Leaders

CES 2019 keynotes will reflect the priorities of industry leaders and the Consumer Technology Association (CTA) with corporate presentations by IBM, LG, Verizon, AMD, a keynote policy talk and panel featuring Secretary of Transportation Elaine Choa and president and CEO of the National Safety Council Deborah Hersman, and a mobile and marketing focused keynote panel with AT&T, Adobe, National Geographic and Magic Leap. Topics range from artificial intelligence, display technology, smart products, telecom and transmission to core technology, the future of transportation, 5G, hyper-connectivity and consumer engagement. Continue reading CES 2019 Keynotes Reflect Priorities of Industry and Leaders

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