CES: Sony Focuses on Creators and the Power of Technology

Inspired by the “universal human desire to experience joy, wonder and amazement, moments that move people’s hearts and connect them to one another, what we call Kando,” Sony chairman, president and CEO Kenichiro Yoshida began Sony’s CES media briefing by celebrating creators. Evident was a more unified corporate direction and concrete examples of Sony divisions working together. Movies, television, music, games and sports, and ways for audiences to experience them, were prominent examples. Following an exhilarating clip from the upcoming feature “Gran Turismo,” based on the PlayStation game, the prototype for the first Sony Honda Mobility car rolled out. Continue reading CES: Sony Focuses on Creators and the Power of Technology

Sony Unit to Produce Movies, TV Shows Based on Games

Sony Interactive Entertainment (SIE) has launched PlayStation Productions to transform the company’s 100+ video games into film and television projects. The production company, headed by Asad Qizilbash, is at work on its first projects on Sony Pictures’ Culver City lot. SIE Worldwide Studios chair Shawn Layden, who also oversees the new production company, noted that, with 25 years developing games, the company believes “now is a good time to look at other media opportunities across streaming or film or television.” Continue reading Sony Unit to Produce Movies, TV Shows Based on Games