Apple Submits VR Patents for Next-Gen Autonomous Vehicles

According to Patently Apple, “There have been a series of very smart and very cool patent applications surfacing of late covering a future mixed reality headset that could one day be a part of a virtual desktop system designed to edit 3D documents” and a “detailed invention covering an advanced gesturing control system for a heads-up-display system of an autonomous vehicle.” For the latter, the official patent application by Apple reads that the invention could lead to “safe, smaller, and less expensive autonomous vehicles.”

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Magic Leap Ships AR Headsets to Developers With Constraints

Under mysterious circumstances, some Magic Leap augmented reality headsets have started showing up at software developers’ offices. The headset itself is even more mysterious, in that access to it requires a commitment from the user that they keep it in a locked safe. Apparently, the Florida-based startup is worried about the balance of testing the product while losing control of it out in the wild. Magic Leap, which has raised more than $2.3 billion, has promised to deliver more sets to more developers later this year.

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Sony Showcases Interactive Hologram Experiences at SXSW

The South by Southwest (SXSW) technology, media and culture conference is taking place in Austin, Texas this week. From March 10-13, Sony invited guests to its WOW Studio, an interactive exhibit blending art and technology that featured displays and prototypes involving spatial audio, AI and robotics, tabletop projection, VR gaming, and more. Sony created interactive augmented reality without the fuss (or added cost) of goggles, glasses or other headgear, and SXSW attendees had the opportunity to participate in immersive hologram experiences.

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Amazon Joins Major Tech Companies Working on AR Solution

Virtual reality made a strong showing at CES 2018 in Las Vegas last week. Among those highlighting products were Facebook, which promoted new features in its $200 upcoming Oculus Go, a Google/Lenovo designed headset that will sell for half the price of an iPhone, and HTC, which will debut a new-gen Vive headset with more robust graphics. All of this, however, is a prelude to what many companies are planning: an entrance into augmented reality. One of those companies is Amazon, which sources say is exploring AR headset technologies. Continue reading Amazon Joins Major Tech Companies Working on AR Solution

Study Shows Consumers Worldwide Are Warming to AR, VR

According to new research released at CES this week, consumers are warming to the idea of virtual and augmented reality, but their interests are more focused on practical daily applications than gaming. Harris Interactive conducted a study for Accenture across 19 countries and learned that 47 percent of online consumers would be interested in using AR or VR headsets to play games, while percentages jumped into the 50s and 60s regarding consumers interested in learning about travel and new skills, visualizing how clothing would fit, and shopping for household items and furniture. Continue reading Study Shows Consumers Worldwide Are Warming to AR, VR

Venture Reality Fund Reports on Current VR/AR Landscape

The Venture Reality Fund has released its H2 2017 VR Industry Landscape map and report. The organization has generously posted the map, along with maps of the 1H 2017 European Landscape and Q2 2017 AR Industry Landscape. The VR Fund’s latest report highlights more than 450 companies developing infrastructure, tools, platforms, and applications for the VR/AR ecosystem. An interactive table, which VR Fund co-founder Tipatat Chennavasin began building in 2014, provides details of the companies.  Continue reading Venture Reality Fund Reports on Current VR/AR Landscape

Meta AR Headset May Help Reimagine the Traditional Office

San Francisco-based startup Meta makes augmented reality headsets that its founder/chief executive Meron Gribetz wants to use to remake the traditional office. With his headset, the user can use a virtual floating screen to control 3D models, browse web pages, write code and send emails. Gribetz — who studied neuroscience and computer science at Columbia University — is now using his own employees to test the headset and its software to figure out how to improve it, an experiment described in a Bloomberg News “Decrypted” podcast. Continue reading Meta AR Headset May Help Reimagine the Traditional Office

Finnish Startup Varjo to Debut VR Headset With Better Vision

Finnish startup Varjo aims to improve the resolution of images seen through VR and AR headsets. Ordinarily, the viewer with a VR headset sees the most detail looking straight ahead, in a rectangle comprising about 5 percent of his field of view. Varjo’s founders want to change that, especially for designers, architects and other professionals who work with 3D models. Resolution with VR and AR headsets from Oculus Rift, HTC Vive and Microsoft HoloLens has improved, but nowhere near the level we see in real life. Continue reading Finnish Startup Varjo to Debut VR Headset With Better Vision

Business, Sports, Medicine Embrace Virtual Reality Training

Walmart plans to use virtual reality at its 200 employee training centers. It’s not the only business gravitating to virtual reality, as an increasing number of companies, in industries as diverse as construction to medicine, find that customized 360-degree video is an effective, less expensive and often safer way to teach employees. Walmart, which tested VR in 31 centers, now plans to use it as a key part of training for 140,000 employees annually. As a result, shipments of VR/AR headsets are on track to skyrocket. Continue reading Business, Sports, Medicine Embrace Virtual Reality Training

Researcher Predicts AR, VR Will Soon Manage Supply Chains

Massachusetts Institute of Technology researcher Dr. Matthias Winkenbach has a good idea of how virtual reality could completely change how corporations solve supply chain problems. He believes that in at least three-to-five years away, supply chain managers will rely on augmented and virtual reality to make better decisions more quickly, with the ability to see holograms with visible data via an AR or VR headset. Managers can immerse themselves in remote environments without traveling to physical locations. Continue reading Researcher Predicts AR, VR Will Soon Manage Supply Chains