Epic Takes on Steam, Plans to Gift 500 Magic Leap Glasses

Epic Games has just made Steam an offer that’s hard to refuse: that it would “retreat from exclusives” if Steam “committed to a permanent 88 percent revenue share for all developers and publishers.” Since Epic opened its own store with that revenue share model in late 2018, a long list of high profile game developers left Steam to debut new titles with Epic. The company also partnered with Magic Leap to award 500 Magic Leap One glasses — normally priced at $2,295 — to developers working in augmented reality. Continue reading Epic Takes on Steam, Plans to Gift 500 Magic Leap Glasses

Verizon, ThirdEye Gen Partner on 5G Mixed Reality Glasses

Verizon is teaming with ThirdEye Gen to offer its first official mixed reality smart glasses for 5G. ThirdEye has been awarded two patents for OLED displays and low-latency data streaming. The partnership is ThirdEye’s first with a wireless provider, said company founder Nick Cherukuri, who noted that the “advanced 5G use cases … will bring about a new era of hands-free human interaction.” One example would be an auto mechanic who could scan a “complex motor” and send the image to a remote expert for real-time help. Continue reading Verizon, ThirdEye Gen Partner on 5G Mixed Reality Glasses

Chinese Startup Nreal Debuts Sleek, High-Quality AR Glasses

Chinese startup Nreal unveiled augmented reality glasses at CES 2019 featuring high-quality visuals and a sleek form factor that are slimmer than the Vuzix Blade AR glasses. The Nreal glasses weigh 85 grams (less than one-fifth of a pound) and offer 1080p projection through both lenses, with a 52-degree field of view. That makes the Nreal glasses closer to a Magic Leap headset or Microsoft HoloLens glasses — with an even better field of view. Nreal, similar to Magic Leap, also requires a processor pack connected to the glasses. Continue reading Chinese Startup Nreal Debuts Sleek, High-Quality AR Glasses

CES 2019: Yet Another Transformation Waiting in the Wings?

The ETC@USC team is heading to Las Vegas this weekend to deliver daily news and analysis from CTA’s annual CES trade show. Yesterday, ETC’s Don Levy pointed out that “the transformative potential of 5G … will likely emerge as the hot underlying topic of CES” and ETCentric will be covering the “show with particular interest in how developments can impact or disrupt media, entertainment and technology companies.” We’ve been watching for signs of a next transformational change that’s been growing in the background since Ericsson started testing 5G in 2015. At CES, we’ll be looking for supplementary trends to see how close we are to a sea change in distribution and personalization. Continue reading CES 2019: Yet Another Transformation Waiting in the Wings?

Snap Plans to Debut Next-Gen Spectacles With Two Cameras

By the end of 2018, Snap plans to introduce its next version Spectacles glasses with two cameras, codenamed Newport and priced at $350. According to sources, Newport will feature an “all new design” with “premium” aluminum-based frame and cameras that can overlay AR lenses over video. The latter feature is part of company founder Evan Spiegel’s vision of everyday AR glasses. Newport’s price is more than double the cost of the first Snap Spectacles, which debuted in 2016. Snap plans to make about 24,000 pairs. Continue reading Snap Plans to Debut Next-Gen Spectacles With Two Cameras

Facebook Debuts Real-World AR Effects Tied to New Movies

Facebook has confirmed that it is currently testing an augmented reality camera that goes beyond its earlier functions (and limitations) of selfie masks and inserting 3D objects into locations. Beta users can now test the use of real-world location markers that set off augmented reality experiences right where they stand. The closed beta includes promotions tied to the films “A Wrinkle in Time” and “Ready Player One,” and near future plans include adding tracker-based AR to its AR Studio tool that will be open to all developers.

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Sony Showcases Interactive Hologram Experiences at SXSW

The South by Southwest (SXSW) technology, media and culture conference is taking place in Austin, Texas this week. From March 10-13, Sony invited guests to its WOW Studio, an interactive exhibit blending art and technology that featured displays and prototypes involving spatial audio, AI and robotics, tabletop projection, VR gaming, and more. Sony created interactive augmented reality without the fuss (or added cost) of goggles, glasses or other headgear, and SXSW attendees had the opportunity to participate in immersive hologram experiences.

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Magic Leap, NBA and Turner Sports Partner for Future AR App

AR startup Magic Leap has partnered with the NBA and its broadcast partner Turner Sports to allow some users to watch some NBA content with the Magic Leap headset, once it is released. People wearing the headset will see multiple screens overlaid on the real world; they will be able to “pin” those screens to a wall or watch them as they walk around. Initially, live NBA games will not be available. As Magic Leap readies its headsets for sale, its chief executive says the cheapest will be the price of a high-end smartphone. Continue reading Magic Leap, NBA and Turner Sports Partner for Future AR App

Amazon Joins Major Tech Companies Working on AR Solution

Virtual reality made a strong showing at CES 2018 in Las Vegas last week. Among those highlighting products were Facebook, which promoted new features in its $200 upcoming Oculus Go, a Google/Lenovo designed headset that will sell for half the price of an iPhone, and HTC, which will debut a new-gen Vive headset with more robust graphics. All of this, however, is a prelude to what many companies are planning: an entrance into augmented reality. One of those companies is Amazon, which sources say is exploring AR headset technologies. Continue reading Amazon Joins Major Tech Companies Working on AR Solution

Content Creators Discuss What Is Driving Augmented Reality

What’s driving augmented reality content today? That’s the question that Storymill president Mark Kapczynski posed to a panel of AR content creators at CES 2018 in Las Vegas. VNTANA chief marketing officer Natascha French, whose company creates interactive holograms, had one answer. “Based on our experience B2C gets the sexy headlines,” she said. “But B2B is the side that is actually monetized.” Brands come to VNTANA not only to create compelling experiences for end users, but also to collect data to inform future marketing. Continue reading Content Creators Discuss What Is Driving Augmented Reality

Facebook Promotes AR Features with Platform Wide Release

After testing out AR face masks with selected outside developers, Facebook is now rolling out its Camera Effects Platform to any outside developer to build AR features for its in-app camera. HBO used it to build masks for “Game of Thrones” fans to become the Night King, and Lucasfilm used it so “Star Wars” fans could become Kylo Ren. With the wide introduction, we’re likely to see all kinds of AR face masks and effects. Facebook AR Studio, its AR platform, debuts this week and will be live to all in a couple of days. Continue reading Facebook Promotes AR Features with Platform Wide Release

Apple Debuts ARKit AR Tool for App Developers at WWDC

This week at WWDC, Apple unveiled its ARKit augmented reality platform that enables app developers to use detailed camera and sensor data to map digital objects in 3D space, more immersive than previous 2D camera overlays. With ARKit, Apple can begin to compete with Google, which currently dominates phone-based AR. The move may also signal that Apple will build AR glasses. Many industry sources believe that Apple plans to integrate augmented reality features into its 10th anniversary iPhone and wants to develop a global AR platform. Continue reading Apple Debuts ARKit AR Tool for App Developers at WWDC

Apple Makes Major Play in Augmented Reality, First for iPhone

Apple chief executive Tim Cook is bullish on augmented reality, believing that the nascent sector can be as game changing as smartphones were ten years ago. Sources say that Apple is following through by building a team of hardware and software experts, with the idea of dominating augmented reality as it comes to the fore. The same sources report that Apple’s AR team, run by former Dolby Laboratories executive Mike Rockwell, includes engineers that worked on Oculus and HoloLens headsets as well as top Hollywood VFX experts. Continue reading Apple Makes Major Play in Augmented Reality, First for iPhone

AWE 2016 Addresses Rapidly Evolving VR and AR Ecosystem

This year’s Augmented World Expo (AWE) in Santa Clara was equal parts augmented and virtual reality. Curtis Hickman of The VOID presented some compelling instances in which physical and psychological misdirection are effective tools for the VR experience. Meta CEO Meron Gribetz demonstrated the sub-millimeter hand tracking accuracy of his company’s AR HMD. Jared Finder provided an update on the core tech components of Google’s Project Tango. Baobab Studios CEO Maureen Fan discussed the importance of image composition and story beats in VR. Highlights from the show floor included the latest ODG AR glasses and waveguide AR displays from Epson and Lumus. Continue reading AWE 2016 Addresses Rapidly Evolving VR and AR Ecosystem

Augmented Reality Glasses: Vendors Talk Now, Release Later

The main message from many of the AR glasses vendors on the CES show floor was that their current technology meets market needs, but they already plan to release major improvements on the current product line within the next year. Some of them demonstrated working prototypes of those next-generation glasses. Others had non-working mock-ups with descriptions of technical specifications that they said were close enough to the planned deliverable to be discussed publicly. We saw solutions from companies such as Osterhout Design Group, NuEyes, QD Laser, Lumus and Vuzix. Continue reading Augmented Reality Glasses: Vendors Talk Now, Release Later