TV Ratings Companies Help Marketers Find Engaged Viewers

As Americans change their viewing habits, watching content on TVs, laptops, smartphones and a dozen other devices, TV networks and marketers among others want more information. TVision is one such company that’s answered the call. With a Microsoft Kinect device on top of a receiver, TVision can track the movement of participants’ eyes in relationship to the TV, recording tiny shifts for everyone in the room. TVision then matches viewing patterns with shows and commercials via technology that “listens” to the TV broadcast. Continue reading TV Ratings Companies Help Marketers Find Engaged Viewers

Google Takes On Siri, Opens its Assistant to Android Partners

Google is making Assistant available to all its Android partners, in an effort to entice more Apple iPhone customers. Introduced five months ago, Google Assistant, which answers questions, plays music and completes tasks, is showcased in a closer partnership with LG Electronics, announced at the Mobile World Congress in Barcelona. Up until now, Google’s Pixel smartphone, which was introduced in October, has been the only handset with Assistant. Apple’s iPhone will have its tenth anniversary this year. Continue reading Google Takes On Siri, Opens its Assistant to Android Partners

HTC Viveport VR Service Now Open to Developers, Publishers

HTC opened its Viveport VR subscription service to developers, to allow them to register games and VR experiences in advance of the service’s launch, expected in the next few weeks. Since the service was first announced at CES 2017, HTC has accumulated a list of more than 14,000 consumers who wish to be notified of the launch. HTC has not announced final pricing for the service but it reportedly will be similar to fees charged by Netflix and Spotify. The monthly fee will offer a limited number of games and experiences. Continue reading HTC Viveport VR Service Now Open to Developers, Publishers

ComScore Measures Mobile Views in YouTube Partner Metrics

YouTube partner channels will now have access to mobile viewing metrics. Media measurement firm comScore added the metric to fill a major gap in its measurement offerings. About 70 percent of today’s YouTube video views take place on mobile devices such as smartphones and tablets, so previous measurements severely underreported the video views of many top content creators. The new data is now integrated into comScore’s Video Metrix for syndicated digital video measurement. Continue reading ComScore Measures Mobile Views in YouTube Partner Metrics

Half of Web Traffic Now Encrypted as Websites Adopt HTTPS

A new report from rights organization Electronic Frontier Foundation (EFF) found that half of today’s Web’s traffic is now protected by encryption. The increased adoption of HTTPS is largely a result of efforts from big tech companies, like Google and Facebook, and an increased awareness of government surveillance. Google started factoring whether a website was on HTTPS or HTTP into its algorithm. WordPress, one of the biggest Web hosting providers, switched to HTTPS last year. Continue reading Half of Web Traffic Now Encrypted as Websites Adopt HTTPS

HTML5 Instant Games Threaten to Disrupt the App Store Model

The Android and iOS app stores have been dominant in gaming, but the advent of HTML5 may change that up. Developers will be able to create instant games, which they hope will grab the attention of more consumers. Games based on HTML5, which run in a browser and don’t require a download, are already being built into social media platforms and messaging systems. Instant game advocates argue that apps can be hard to find, require heavy advertising, and have to be downloaded and installed in order to play. Continue reading HTML5 Instant Games Threaten to Disrupt the App Store Model

WhatsApp Introduces New Feature Emulating Snapchat Stories

Messaging app WhatsApp has launched a new image-based Status feature that allows users to post a disappearing Status update, which erases after 24 hours just like Snapchat Stories. Facebook, which owns WhatsApp, has a pattern of integrating Snapchat-like features into its apps, such as Instagram and Facebook Messenger. With the new Status feature, a major departure for the text-based application, WhatsApp hopes to capitalize on the success of the format that Snapchat originated, which emphasizes videos and ephemeral content. Continue reading WhatsApp Introduces New Feature Emulating Snapchat Stories

Sony Is the First to Debut 4K TVs with Built-in Google Assistant

According to Sony, its newest 4K TVs have built-in Google Assistant, which will be added later this year via a firmware update. The timing is perfect, as more people have become interested in upgrading to a 4K set, and the market offers variety in feature sets and price points. Samsung touts its quantum dot technology; Vizio offers great prices; LG sports OLED screens; and now Sony, which also has an OLED screen, is marketing itself as the first TV manufacturer to offer Google Assistant. Continue reading Sony Is the First to Debut 4K TVs with Built-in Google Assistant

Caavo Connects All Your Apps, Devices and Content Platforms

Caavo is a $399 savvy middleware box that connects content to virtually any device. Featuring eight HDMI ports and software that automatically configures to any device, Caavo offers a universal remote control with touchscreen and buttons, and works with Alexa (Google Assistant and Siri are soon to come). Caavo is designed to make watching a range of content on many different devices a seamless affair. The company was founded by Andrew Einaudi, Ashish Aggarwal and the late Blake Krikorian (who also co-founded Sling Media).  Continue reading Caavo Connects All Your Apps, Devices and Content Platforms

Microsoft Camera Rig Gives HoloLens Developers Video Hack

Microsoft has come up with a new camera rig that allows HoloLens mixed reality app makers to capture video from a HoloLens and make it easier to show a person interacting with that app, something Microsoft dubs “spectator view.” The details of the hardware-software combo were published as open source on the HoloLens’ GitHub page. The HoloLens headset is wireless, which lets the user move around the room freely, and is based on four cameras, lightly tinted lenses and a holographic processing unit. Continue reading Microsoft Camera Rig Gives HoloLens Developers Video Hack

Microsoft Offers Lawsuit Protection for Azure Cloud Customers

Microsoft debuted Microsoft Azure IP Advantage, which provides payment for legal costs to customers using the open-source technology that is part of Azure services, including Hadoop data analysis. The rationale behind this new Advantage program is that, by offering Azure customers protection from intellectual property litigation, Microsoft removes an obstacle to the cloud computing service’s growth. This litigation protection service is already in place for Azure customers developing apps with Microsoft technology. Continue reading Microsoft Offers Lawsuit Protection for Azure Cloud Customers

Android Wear 2.0 Comes to Smartwatches, Apple On the Rise

With Google’s streamlined Android Wear 2.0 on two new LG watches, starting at $250, and Samsung’s $300 Gear S3 smartwatch, fans of the Android operating system finally have some good smartwatch choices that even offer Google Assistant. Meanwhile, Apple is still the giant in the smartwatch market, cornering an estimated 80 percent of smartwatch sales last quarter. Although Apple didn’t release specific figures, it says its smartwatch “hit record numbers” in units and revenue during the recent holiday season. Continue reading Android Wear 2.0 Comes to Smartwatches, Apple On the Rise

Gen X Now More Obsessed with Social Media Than Millennials

A new report from Nielsen notes that Americans 18-34 years of age are less reliant upon social media than some older consumers. “Adults 35 to 49 were found to spend an average of 6 hours 58 minutes a week on social media, compared with 6 hours 19 minutes a week for their younger counterparts,” reports The New York Times. “More predictably, adults 50 and over spent significantly less time on social media, with an average of 4 hours 9 minutes a week on the networks.” Not surprisingly, the report stressed how important smartphones have become to people of all ages. The most popular mobile platforms, in order: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat. Continue reading Gen X Now More Obsessed with Social Media Than Millennials

Social Campaign to Delete the Uber App Works in Lyft’s Favor

A viral campaign over the weekend to #DeleteUber took place in response to Uber’s actions or perceived actions surrounding President Trump’s immigration ban. Although Uber vowed to compensate drivers stranded overseas and set up a $3 million legal fund for those drivers, users weren’t appeased and the Internet was abuzz with thousands of photos of people deleting the Uber app from their phones. As a result, on January 29 Lyft had more downloads than Uber on iOS for the first time ever, according to App Annie. Continue reading Social Campaign to Delete the Uber App Works in Lyft’s Favor

Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

Although streaming video has become increasingly popular, the Super Bowl still draws most fans to an over-the-air broadcast. That’s been true in the past and is still true for 2017, for what is expected to be the biggest TV event of 2017. Despite streaming options for the Super Bowl, on February 5, only 16 percent of U.S. viewers will watch the New England Patriots play the Atlanta Falcons this way, according to a survey commissioned by advertising company MGID. Those fans that wish to stream the game can access it through Fox Sports. Continue reading Super Bowl 2017: Still an OTA Event, With Uptick in Streaming

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