Spotify has launched its first global business-to-business ad campaign, the goal of which is to boost advertising revenue by attracting more small and medium-sized businesses. To that end, Spotify Advertising is the new name of the sector formerly known as Spotify for Brands. Advertising contributed 12 percent of Q2 revenue for Spotify, up from 7 percent the prior year. The subscription music service is also seeking more podcast inventory as it recasts itself as an “audio” streamer. Research firm eMarketer predicts Spotify will have 28.2 million monthly podcast listeners by year’s end, overtaking Apple’s iTunes, at 28 million. Continue reading Spotify Campaigns to Reach New Advertisers, Add Podcasts

The European Union and United States agreed yesterday on strengthening cooperation regarding several major global concerns, including a “rebalancing” of supply chains for semiconductors, new approaches to regulating international tech companies, and practical models for contending with “non-market, trade-distortive policies and practices” (although China was not singled out in the group’s statement). During their first meeting in Pittsburgh yesterday, officials from the newly formed U.S.-EU Trade and Technology Council (TTC) promised to work together on the development of artificial intelligence and screening interests in sensitive dual-use technologies. Continue reading U.S. and EU Conduct Their First Trade Tech Council Meeting

A poll conducted by the bipartisan Future of Tech Commission indicates that 80 percent of registered U.S. voters would like to see the federal government take a more aggressive approach to regulating tech giants. The poll found that respondents agreed the government “needs to do everything it can to curb the influence of Big Tech companies that have grown too powerful and now use our data to reach too far into our lives.” In addition, 84 percent of voters say they are “very nervous” about the effect social media has on children. The Commission hopes the findings will help persuade policymakers to regulate the power of Internet platforms. Continue reading Poll: U.S. Voters Favor Feds Regulating the Power of Big Tech

Microsoft unveiled its fall product line including the Surface Duo 2 folding phone, Surface Laptop Studio and Surface Pro X that comes in a Wi-Fi only version. The Duo 2 hits the streets October 21 and the others on October 5. The new devices will no doubt get a bounce from Windows 11, announced earlier this month with rollout to begin later this year. The Duo 2’s rear mounted camera with thee lenses is a welcome upgrade. The previous model had one lens and required that the case be opened and folded backward for taking photos. Another big change is the petite Laptop Studio, which has three modes enabled by a hinged case. Continue reading Microsoft Reveals Its New Laptops and Dual-Screen Portable

Global firms such as Amazon, IKEA, Mercedes-Benz and Walmart are cutting out traditional financial institutions in favor of financial technology, or “fintech” — startups offering everything from banking and credit to insurance. Embedded finance, a term for companies integrating software to offer services like “buy now pay later” at check out, are poised to disrupt the status quo, according to Reuters, which reports that while “banks are still behind most of the transactions,” analysts are warning that as they “get pushed further away from the front end of the finance chain” they’ll be frozen out of lucrative consumer data mining. Continue reading Embedded Finance Becomes More Popular Across Industries

Apple and Google are introducing privacy protections to thwart marketers from gaining access to consumer data when displaying ads, a change that is expected to seriously impact the online advertising schema that is the bedrock of ‘free’ apps and websites like Facebook and TikTok. In April, Apple iPhones debuted a pop-up window that asks people for permission to be tracked by apps. Google has outlined plans to disable a tracking capability in its Chrome web browser. And Facebook announced last month that is working on a new type of ad display that will not rely on personal data. Continue reading Consumer Privacy Concerns May Affect Future of Digital Ads

In the midst of troubling press attention as the company faces antitrust claims and ongoing criticism of its App Store business model, Apple unveiled its iPhone 13 and Watch Series 7 during a streaming event yesterday. Apple CEO Tim Cook appeared live on a virtual set rather than the traditional in-person stage as a precaution during COVID-19. Apple’s iPhone 13 Pro features a new camera system that promises a new cinematic mode, improved low-light capabilities and an updated ultra-wide lens. The Apple Watch 7, touting a revamped look, includes new features such as a larger screen, softer corners, more support for e-bikes and fall detection for cycling. Continue reading Apple Unveils iPhone 13 and Watch Series 7 at Annual Event

Apple’s notoriously strict terms of doing business in its App Store appear to be loosening. A federal judge has ordered the company to allow developers to offer customers alternative payment methods after ruling that all payments go through Apple violate California’s unfair competition laws. Apple is ordered to within 90 days begin allowing developers to include in their apps payment links to processors other than the App Store. Developers now see a path to avoid handing Apple commissions of up to 30 percent for handling sales through the $100 billion online market.  Continue reading Judge Loosens Apple Stranglehold on App Developer Profits

In the security world, “bug bounty” programs are becoming more common, from Facebook to the Department of Defense. Hackers who can reveal the hidden vulnerabilities of a device, system or corporation can reap significant financial rewards. Apple launched its program in 2016 and offers payouts of up to $1 million for the most elusive flaws. The tech giant reportedly spent $3.7 million on such exercises in the 12-month period ending in July 2021, during which time Google shelled out $6.7 million and Microsoft spent $13.6 million. Such programs have become a valuable tool in security maintenance, putting hackers’ inquisitive natures to productive use.  Continue reading Tech Firms Raid Security Flaws with ‘Bug Bounty’ Programs

E-commerce giant Amazon is readying the October launch of its own Fire TV sets featuring its Alexa voice assistant. The Amazon Fire TV Omni Series 4K, which starts at $409.99, and the Amazon Fire TV 4-Series 4K, which starts at $369.99, will be available on Amazon’s website and at Best Buy stores. Toshiba and Insignia, Best Buy’s house brand, have sold TVs powered by Amazon’s Fire TV operating system, the latter since 2018. Amazon adds TVs to its other branded products including clothing, groceries and even batteries. Continue reading Amazon Readies Launch of Fire TV Sets with Alexa Assistant

The Federal Trade Commission released Comscore figures showing Facebook’s marketplace dominance. From September 2012 through December 2020, the network generated 92 percent of the monthly time U.S. users spent on social media. In contrast, the combined market shares of Snap, Google+, MeWe and Friendster never exceeded 18 percent in any month during that time frame. A federal judge dismissed the case in June noting that the FTC did not offer details of its monopoly claim; these findings are now part of the FTC’s lawsuit. Continue reading FTC Reveals Comscore Data Detailing Facebook Dominance

Tesla veteran Doug Field joined Apple in 2018 to lead the tech giant’s self-driving car initiative. Now, his abrupt departure to join Ford Motor Company as its chief advanced technology officer brings the future of Apple’s project into question, including the progress it has made thus far. Field is Apple’s fourth executive to lead the project in its seven-year history. Other notable manufacturers pursuing autonomous vehicles — including Tesla, Alphabet’s Waymo and Uber Technologies — have had a difficult time advancing the technology. Continue reading Apple’s Autonomous Vehicle Chief Accepts New Post at Ford

Analytics firm Pixalate has announced $18.1 million in growth capital for connected TV and mobile advertising initiatives. The new round brings total capital raised to $22.7 million for the 9-year-old firm, which specializes in fraud prevention, privacy protection and legal compliance via offices in Santa Monica, Palo Alto and London. The move comes as Pixalate rises to meet the challenges of enterprise clients fending off bot attacks, ad fraud and other malicious threats. Malware incursions by intruders like Puppeteer siphon tens of millions of dollars in annual ad revenue, according to Pixalate. Continue reading Pixalate Raises $18.1M to Combat Click Tricks and Ad Fraud

In its first major ruling against social media giant Facebook, Irish authorities fined the company’s WhatsApp messaging service almost $270 million (225 million euros) under the General Data Protection Regulation (GDPR). Those authorities stated that WhatsApp was not transparent about how data collected by those using the app is shared with other Facebook properties, including Instagram. WhatsApp said it would appeal the decision. Since established three years ago, the GDPR has not resulted in any major fines or penalties for Facebook until now. Continue reading Ireland Slaps Facebook’s WhatsApp Service with GDPR Fine

After an investigation by the Japan Fair Trade Commission (JFTC), Apple agreed to let Netflix, Spotify and some other companies use payment methods outside Apple’s App Store when users sign up for subscriptions. Analysts dub the move a “strategic retreat” from what has been a huge source of revenue for Apple. During Epic Games’ lawsuit against the tech giant, lawyers revealed that 81 percent of the App Store’s 2016 revenue came from games, 3 percent from music and 4 percent from other forms of entertainment. Continue reading Apple Allows Reader Apps to Use Outside Payment Systems