Beginning this fall, Apple Podcasts creators are getting more tools to measure user engagement and help grow their audiences, with the addition of premium subscription analytics and marketing tools provided by Linkfire, popular among artists and labels as a way to generate an unlimited number of smart links to pod landing pages and measure the ways listeners engage. Updated Analytics functionality lets creators use the Overview tab to see how many listeners started a free trial, the number of paid subscriptions, the percentage of listeners converting from free to paid, and estimated generated proceeds. Continue reading Apple Podcasts Creators Get Subscription Analytics, Linkfire

Twitter is testing a heightened presence in podcasting, offering a redesigned Spaces tab that includes a podcast option in an announcement that hints at a collaboration with Vox Media. Couched as an investment in audio creators, Twitter says the redesign includes personalized hubs (which it’s calling “Stations”) that group audio content together by specific themes such as News, Music and Sports. Integrating podcasts into Spaces, Twitter’s designated area for audio, is “a simple and intuitive way that allows listeners to simply hit play and go” and compile personal collections of live and recorded Spaces audio discussions. Continue reading Twitter Prioritizes Discovery in Its Podcast Tests with Spaces

YouTube has added a dedicated podcasts homepage for U.S. users. The page — featuring both audio-only and video-recorded studio shows — went live for some users last month. It appears to be part of a grander scheme by the Google subsidiary to take on pod plays by Apple and Spotify, which it is already outperforming. Both added video podcasts in recent years. Studies say most U.S. podcast listeners get content from YouTube. Last week, NPR announced it is bringing its podcast catalog to YouTube, which is monetizing the podcasting shows with ads inserted by Google and others.  Continue reading YouTube Adds Dedicated Podcast Homepage, New Content

Spotify is testing a feature that lets podcast discovery platform Podz help people find new podcasts they may like. Now, Spotify is taking the algo-driven audio newsfeed for which Podz became known and turning it into a more personalized discovery experience. The big idea here is to extrapolate. Podz provided machine-curated audio samples. As part of its Spotify integration it is targeting the next level: letting users tap to read an audio transcript, review show graphics or hear more of the podcast. Spotify acquired Podz last summer for approximately $49.4 million. Continue reading Spotify Puts Podz Acquisition to Test with Discovery Feature

Music streaming and media services provider Spotify is implementing a five-star rating system, not unlike Apple’s, in an attempt to become a bigger player in the podcast discovery space. The challenger has been coming on strong. In a Q3 2021 earnings call, the company cited Edison Research and internal tracking to proclaim Spotify the No. 1 podcast platform in the United States, squeaking by Apple in monthly listeners. Now, Spotify is hoping that its ratings will help create its own heat-seeking list, comparable to Apple Podcasts’ “New and Noteworthy” curated list. Continue reading Spotify Continues Push into Podcast Space with New Ratings

Spotify has launched a Netflix Hub designed to extend the experience of enjoying one’s favorite streaming films and shows through official soundtracks, playlists, podcasts and  exclusive Spotify content. Spotify explained the evolution of the pre-existing partnership by pointing out that within two weeks of the premiere of Netflix’s “Squid Game,” Spotify listeners “created more than 22,500 unique themed playlists.” The new Hub will include “experiences” like the recent Netflix collaboration on an “enhanced album” for the revisionist Western “The Harder They Fall,” featuring producer Jay-Z in a behind-the-scenes look at the soundtrack. Continue reading Spotify Launches Netflix Hub with Soundtracks and Podcasts

Music streaming powerhouse Spotify is expanding its narrative footprint with the acquisition of audiobook distributor Findaway. The purchase brings Spotify a large catalog of audiobooks as well new revenue streams not only through audiobook sales and subscriptions, but through units like Findaway Voices, which provides turnkey services for authors who want their writings recorded. Spotify’s evolution to all-things-audio follows the company’s Q3 announcement that its podcasting business had overtaken market leader Apple in terms of downloads. Spotify says it expects the global audiobook sector to grow from $3.3 billion today to $15 billion by 2027. Continue reading Spotify Targets Audiobook Market with Purchase of Findaway

Spotify has announced that for the first time its podcast service has overtaken Apple Podcasts in U.S. listenership. Speaking on the company’s Q3 2021 earnings call, the company cited Edison Research and internal tracking to proclaim Spotify the No. 1 podcast platform in the nation, surpassing Apple in monthly listeners. While the company didn’t break-out numbers for its podcast listeners, it said monthly active users for Spotify overall were up 19 percent year-over-year, totaling 381 million for the quarter. Spotify Premium subscriptions also increased 19 percent, to 172 million, up from 165 million in 2020. Continue reading Strong Q3 Sees Spotify Gain Slim Lead Over Apple Podcasts

Swedish audio streaming service Spotify is now allowing all U.S.-based podcasters to use Anchor, its podcast creation and distribution platform, to sell subscriptions for exclusive episodes available via a private RSS feed and within the Spotify app. The company is increasing its pricing options and enabling podcasters to download email addresses of paying subscribers who opt in. Spotify will not take a revenue cut until 2023, when it will begin to take 5 percent. It still does not offer a “subscribe” button, meaning listeners have to go to an external website to sign up. Continue reading Spotify Opens Podcast Subscription Service to U.S. Creators

Amazon Music now offers 70,000+ free podcasts and is also developing new podcast programming, making it the latest streaming music service to dive into the genre. Although the field is dominated by Apple Podcasts and Spotify, Amazon executives believe its offering will be competitive because it will be able to bring in new podcast listeners, especially via its Echo home speakers. Amazon’s free podcasts are available for all of its Music tiers and debuted first in the United States, United Kingdom, Germany and Japan. Continue reading Amazon Music Offers Free Podcasts, Develops New Programs

YouTube is quickly becoming a go-to site for podcasters to post video versions of programs also on Spotify, Apple Podcasts and other typical audio platforms. Although YouTube is not designed for podcasts, creators are figuring out ways to leverage the platform for revenue — and people are beginning to seek out podcasts on the site. In Canada, a recent survey revealed that 43 percent of people went to YouTube for podcasts in the last year, compared to 34 percent who went to Apple Podcasts and 23 percent who went to Spotify. Continue reading Podcasters Expand Audiences, Revenue with YouTube Clips

In October, 100,000 podcasts signed up for the beta of Spotify for Podcasters, which provides data on listeners’ age, gender, location, music taste and how long they listened to an episode. When they sign up for an account, Spotify users provide basic demographic information. Now, Spotify is offering the data analytics tool to the 450,000+ shows accessible on its platform. Spotify for Podcasters, now available worldwide but currently only in English, offers much more detailed information than Apple’s podcast data. Continue reading Spotify Rolls Out Data Analytics Dashboard For Podcasters

Google now makes it easier for users to find individual podcasts in search results, showing potential episodes that fit search terms and playing back those podcasts. Users will have to ask Google or Google Assistant for podcasts about that particular topic — that is, “find a podcast on golden retrievers” — which will then open in Google Podcasts’ web app. Google, which houses a 2+ million podcast index, said it will eventually support third-party playback and drop the “podcast” search term requirement. Continue reading Google Search Updates Plan to Improve Podcast Discovery

To compete with Spotify and Stitcher, Apple plans to roll out exclusive original podcasts and is already in conversation with media companies to do so, said sources. The company has not yet described its strategy, but did say it will make unprecedented deals to build up its podcast collection. Industry experts reported that, currently, 50 to 70 percent of all podcast listening already takes place from the Apple Podcasts app. Since debuting Apple Podcasts in 2005, however, Apple has made few changes. Continue reading Apple Takes On Original Podcasting to Compete with Rivals

Apple executives announced the end of iTunes at its annual Worldwide Developer Conference (WWDC) this week. But iTunes features will live on in three apps: Apple Music, Apple Podcasts and Apple TV. The iconic iTunes was created 18 years ago as a so-called digital jukebox that allowed users to import and organize music and burn custom mixes. It evolved into a music store, where an enormous variety of songs sold for 99 cents. In 2003, Steve Jobs declared that “people want to buy their music on the Internet by buying downloads.” Continue reading Apple Divides iTunes Features into Music, Podcast, TV Apps